Facebook Shop Improves Merchandising Options with Timeline

Last week we blogged about the new changes for the business page layout on Facebook, this week we wanted to discuss the new designs and features that ShopTab is working on. We felt that Facebook has given us an opportunity to improve upon our product in order to make it the best Facebook commerce application for you, our clients.

The new layout has increased the space in which our application operates. We are now working in a 810 pixel page width rather than 510 pixels. What does this mean to you?

– You will have a larger header/banner branding opportunity

– The navigation tools that were located on the left rail such as pricing, and category options, will now be located at the top of the page improving your selling space.

– There will be two options for product arrangement on each page.

o The first option will be an improved version on the horizontal layout. It will utilize the new expanse of space.

o The second option will be a grid layout, which will offer the ability to place more products on one page using less space and showing more products above the fold of the page. Your products will now be viewed in a 2 x 2 grid while providing all the functionality of the horizontal design.

Another new feature that will be available is the placement of a featured product. You may place one product of your choosing to be labeled as your feature product. The product will be placed at the top of the page with a “Featured Item” banner to showcase it. If you have a closeout item in your store you can place it as your featured product and share it with your fans with our share feature.

We are also working on the graphics for our new Facebook cover page icon.This new icon will be the default setting for your ShopTab application but you may also create your own “Shop” image. This image should be designed in an 111 x 74 pixel size. It should be your call to action image, as well as relatable to the action of shopping. You want to make sure that your “Shop” application is placed in the top four applications so it is up front and visible.

 

                                          Application is visible when it is in the top 4 applications.

A few of you may have heard about the new pin and highlight features available on Timeline. These options will be another tool to help promote your social engagement and showcase your products. In order to pin a product to the top of your Timeline you will click on the pencil icon on the post and then select “Pin to Top.” There has been some discrepancy about the length that the pin will stay at the top of your page, from what we have learned from blogs and webinars it will be pinned for 5 days. When you use the highlight feature it will make the post run the full length of the Timeline page. You can highlight a post by clicking on the star icon next to the pencil icon that you would use to pin a post.

A share

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A Highlight

Now for some unpopular news about Timeline, the rumors about Fan Gate are unfortunately true. Facebook’s Timeline layout will more than likely not support Fan Gate or Like Gate at this time, now that’s not saying they won’t in the near future.

The conversion to the new layout will need to take place by March 30th, what some of you may or may not know, if you don’t convert your business page yourself Facebook will do it for you. They will take bits and pieces from your current page and create the Timeline. This will more than likely not be the best Timeline for your business so we suggest making the transition before March 30th.

With all that said we have a planned release date for the ShopTab updates on March 23, 2012. In the meantime our application does work in the new Timeline format. Keep posted for any changes or new information that will surely emerge in this transition.

Be sure to “Like” us on Facebook for up to date information: www.facebook.com/shoptab

Follow us on twitter: @shoptab

We now have a pinterest account as well, to see the lighter side of ShopTab follow our boards at: www.pinterest.com/shoptab