Enhance Your Facebook Shop with an Integrated Cart

ShopTab recently updated our Facebook Store application to support a fully integrated cart option with PayPal’s Express Checkout software.  This update includes enhancements for client purchase options, inventory management and shipping options. Merchants looking for a full turn-key Facebook Store will be impressed by the increase in functionality while using the simplicity of the PayPal platform to appeal to the hundreds of millions of existing PayPal users.

The ability to move from the popular “Buy Now” buttons to the “Add to Cart” feature will be a big boost to driving purchases of multiple products. This basket functionality supports all PayPal currencies (29 currently) and a large list of languages including English, Spanish, Portuguese, French and many others. We’ll be adding many new languages over the coming few weeks. This system will accept PayPal payments as well as major credit cards that are appropriate in the store owner’s country of origin.

PayPal Pop Up Cart
(Checkout Example)

The ability to control inventory levels within your store is a desired by many clients.  ShopTab offers the ability to communicate your inventory levels and to manage what products appear in your store application based upon what is in stock.  The inventory settings feature provides for designation of stock levels by product variations such as colors, sizes or combinations of factors for each product.

Stock showing
(Example of stock showing in Facebook Store listing)

PayPal offers domestic and international configuration shipping options within each client’s profile based upon their home country. ShopTab leverages these options to provide a fixed shipping cost per item or to use a weight-based option.  The retailer can determine which option makes the most sense for them on a product by product basis.   If the shipping charges aren’t applied in ShopTab’s product listing the checkout system will default to the existing PayPal shipping configuration.

ShopTab Configuration
(ShopTab configuration option)

Existing clients that used the Buy Now buttons have been migrated to the cart functionality. Details on suggested recommendations have been provided to optimize the store.

For those looking for a Facebook Shop solution, give our FREE 7 day trial a try and get your PayPal Facebook store started today!  Full details on these updates and how to set up the application can be found on our PayPal Facebook Store FAQ.

You can also use our installation video to help with your PayPal Express Checkout set-up.