If you’re considering starting a drop shipping business or have already started selling products online, adding a Facebook store to your drop shipping operation is an easy and cost-effective way to sell more products.
You can set up a Facebook business page, build a following, and then create organic traffic to your store with product promotions on your wall. You can also create an add campaign through Facebook’s ad platform to get people to your Facebook store without forcing them to travel to another website.
A drop shipping business has three main components: the website, the supply chain, and the marketing.
The website is becoming easier to create and optimize with websites like Squarespace and WordPress.
The supply chain requires little management if you find a reliable drop shipper and use the right “hands off” integrations.
The marketing… well… traditionally that’s the hard part. Notice that I use the word traditionally here. While other drop shippers put all of their effort into their website, with little to no social presence, you’re going to be smarter. You understand that Facebook is becoming a selling platform. That’s why they’ve been experimenting with a “Buy Now” button. Connect your existing website to your Facebook store and utilize the platform to drive more sales.
Search for Facebook pages that are underrepresented and start to create a following. It doesn’t take a huge Facebook ads budget to create a big chunk of Facebook fans in a short amount of time (if you know who you’re targeting). Running a promotion on your e-commerce site? Run the same promotion with your Facebook store. It’s free, and your customers don’t have to leave Facebook to make a purchase. As you know, less steps in the checkout process means a higher conversion rate.
Social selling can be a great option for your drop shipping operation, especially if you haven’t seen the results you’d like with your SEO/AdWords strategy. You’ll get a much higher bang for your buck spending time on creating a highly engaging Facebook page.
Questions or comments about drop shipping with a Facebook store? Keep the conversation going below.