Create a Facebook Shop with your Amazon Products

Amazon Store Logo ShopTabIn today’s world Amazon is known as the powerhouse of online shopping. With its modest beginnings in bookselling back in 1994, Amazon has come a long way to develop into the world’s largest eCommerce platform with $34 billion dollars in annual revenue and over 137 million customers a week. It has even been estimated that Amazon makes up 1/10 of North American online sales. With impressive figures like that it makes sense that the Amazon Marketplace would be a great place for many retailers to set up shop.

Amazon makes it easy to set up a storefront and start selling within their marketplace. ShopTab makes it just as easy to amplify your e-commerce success through social selling by adding a shopping experience on your Facebook page.  With a few simple steps you can be up and running with your products visible to millions of users on Facebook.

ShopTab Featured Store –

To showcase how ShopTab can be used to compliment your Amazon store, we chose to highlight and its ShopTab Facebook store. has a great Amazon store where they sell a large variety of coffee products.

Unique attributes of this approach for their strategy:

  • Their Amazon store is used as their primary shopping cart from their website and Facebook page.
  • Each ShopTab product on their Facebook page is linked to Amazon making the user experience simple and cohesive.
  • By using Amazon as the Facebook store checkout there is only one system to manage for all inventory and payments.
  • Coffee Nate provides a great example of how to run a fully functional online store without the need for a dedicated eCommerce shopping cart hosted on a website.

Amazon Store Facebook ShopTab CoffeeNate

Check out their ShopTab store and website and see how it works.

Benefits of Using ShopTab with your Amazon Products

  • Simple and quick to implement
  • Creation of a new channel for sales via your Facebook connections
  • A new traffic driver to your Amazon store
  • Leverage for social sharing via Likes and Tweets from your followers
  • Leverage the credibility of the Amazon experience with your clients
  • Many of our followers likely already have an Amazon account

Like any new channel, the key to the social commerce channel with your Amazon store will be integrating it into your overall market plan. Adding a store tab to your page by itself will do little to entice your followers to find your products or services. Use your social conversation to highlight new products, compelling discounts or unique options that only your followers or their friends can use. Or ask your followers to comment, Like or Tweet about a product or service they like in your Facebook catalog.  Don’t forget that in addition to driving sales this store can be a great feedback opportunity that isn’t available in most e-commerce websites.

Do you use Amazon to sell products on Facebook? What other e-commerce stores do you use with ShopTab to sell products directly from Facebook? Share you store with us below or on our Facebook page.

Zach Beattie

Zach Beattie

Hi, I'm Zach! Welcome to the ShopTab blog, the best place to get the latest and greatest tips and tricks for Facebook selling and marketing your Facebook shop. Feel free to email me at zach (at) (yep, that's a real email) if you want to connect. I'd love to hear from you.

  • abhi abhi

    I read your article which I assume has been written after deep thought. I have been following you for a while and have asked my friends also to do so.

  • abhi abhi

    I appreciated this blog! Keep up the good work, I like your writing. I have gotten some good information here.

  • Thanks for the recommendation. I came across your discussion while searching for Apps for Facebook. I also found a number of authors using this free App to sell with on FB —

  • Neeta Raghuwanshi

    Hello …..

    i have also Facebook shop but i have no response , pls describe details, why don’t have provide proper response….


  • Kevin Gralen

    You don’t have a response from us from a support ticket you submitted? Can you clarify?

  • Kim Griffin

    still does not show products on a cell phone after copying the link. not working

  • Kevin Gralen

    It looks like the link you copied into the cell didn’t work for some reason – when I click it I’m being sent back to the main page. Can you do me a favor and try it again and after you paste the link hit the space bar and then save it. I think that will work. Let us know if it doesn’t.

  • Kim Griffin

    yeah, this worked. Questions …how can I change the shop now cart to a different art cut. Also does shop now work on a website where I can advertise on facebook and then direct to my website and use shoptab on the website?

  • Kevin Gralen

    Do you mean you want to change the graphic icon that is listed under the app section on your FB fan page? Can you clarify? If you advertise in FB I’m not sure why you would want to place the shop on a website? Wouldn’t it make more sense to direct them right to the product within your store on FB?

  • Husneara Koli

    Hi, I have just start a Facebook store for amazon products. Please review the link below and post your opinion about my store here:

  • pest repellent

    i am read this info very carefully,,,,,,,,it’s really helpful host site….please review the link and do somthing…:

  • Greg H.

    Your Store is Kick A$$…nicely done 🙂

  • Stacy Clarke

    I would like to encash the opportunity to let you know about my company and our E-commerce offerings. We offer complete amazon store setup and management services. Our main motto is to provide absolute support to the sellers, helping their amazon marketplace to reach the summit or just act upon their instructions as their virtual assistants.

    I will appreciate if you care to go through my company website for further details Good luck

  • Jennifer Burdette

    how do i use my Amazon feed for shoptab without having to upload all new pictures. i sell on amazon handmade,

  • McKay Salisbury

    This is interesting! I’m at an ecommerce agency that helps companies who are selling on Amazon. This may be something we want to expand into. Is this something offered as part of Shoptab or is it a custom plan?

  • Amazon doesn’t provide a way for ShopTab to pull a feed directly from the Amazon back-end. This is definitely something you can offer but the updating of the feed needs to be a manual process for those stores. We have seen many good social marketers drive good volume increases back to their Amazon stores.

  • Kenny Duff

    Ok so i just scanned this and bookmarked for a proper read later

    I have a new website and do not want to include any sort of Ecommerce on my site

    I was looking at signing up for loads of affiliate programmes that are appropriate to the audience, but it seems thatI can present a full store and select which appropriate amazon products to promote?

    If this is done, can you then add a STORE TAB in Facebook and present those same products, linking directly into amazon?


    You might guess, I am new to this

  • Corinthia Cain

    I’m knew to this and I have looked at so many videos on Youtube and I still don’t see how to create a page on facebook through Amazon.I have no clue on how to come up with a page name. I need help with this I can be contact at (corinthia33@gmail,com)