3 Tips For Creating Facebook Store Video Ads

Why would you want to create video ads in the first place?

It drives more sales to your Facebook shop. According to data from comScore, 64% of consumers are more likely to buy products after watching videos about them. You can use the power of video ads to get more prospective customers interested in your store.

Image: Digiday.com
Image: Digiday.com

Follow these steps and you’ll be well on your way to creating great video content for your Facebook shop.

1. Choose a specific audience

Rather than create content that targets anyone, focus on creating videos that target a specific audience segment. These videos are more likely to get clicks to your website, shares, comments and likes.

Instead of making a general video that covers everything, create a video for one specific product or service in your Facebook store.  General videos are good for branding but not for businesses focused on driving sales.

2. Get the viewers attention quickly

The most effective videos on Facebook get to the point right away. You need to catch the attention of your audience in the first 5 seconds. Most videos are muted unless the user clicks on the audio button. This means that you need to strong visuals to accompany the audio that you have. Some viewers are likely to skip videos that are too commercial, so keep it personal and interesting.

3. Keep it short

Most marketers will recommend that you create videos that are about 30 seconds long (any longer and people tend to get less interested).

In some cases you can make the video up to 2 minutes long (if you’re adding value during the whole video). There are a few cases where long videos might work. For example, users already know your brand and like your content. Also, if the video is useful or entertaining, your niche may be willing to invest time watching it. If you’re new to video, start with a short 30-second video showing off one of your best selling items.

Questions about starting a Facebook store? Message us on Facebook or email support@shoptab.net.


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How To Decide Which Facebook Posts to Boost

If you’ve read our Facebook shop guide about boosting your Facebook posts, you know that boosting is one of the cheapest and easiest ways to drive sales on your Facebook page.

But how do you decide which posts to spend money on? You probably already know that you can boost everything. You only want to spend money on posts that will help you grow your business.

The key to choosing posts that have already gotten noticeable engagement. Audiences are more likely to engage with your content if they’ve noticed that others have already “liked” or “shared” the content. Use the traction you already have on a post to validate that the post is high quality and then boost it to reach more people.

boost post

If you boost a post prematurely, you may be wasting money on a post that doesn’t resonate with people. No matter how good you think a post is, it may not be what your audience wants. It’s difficult to predict exactly what your fans want to see, and the only way to know for sure is by boosting posts that do well organically.

But how many “likes” and “shares” makes a post high quality?

The answer varies for everyone. A good rule of thumb is to only boost a post that in in the top 15%-20% of your best performing content. You may want to double down on boosting if you’re in a busy shopping season.

When you choose a post to boost, always remember to track the results using your Facebook store analytics dashboard. You’ll be able to see how many people people engaged with your post, how many “buy now” clicks you had in your store and how many Facebook store page views you had. This information will help guide future decisions about what content is best for promoting.

Have any questions about promoting your Facebook shop content? Email us at support@shoptab.net or message us on Facebook!

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Mobile Commerce Sales Are Higher Than Ever

Mobile commerce is exploding, and there’s no sign that it will slow down. Driven by rapid adoption of tablets and smartphones and faster, easier ways to pay, mobile commerce now accounts for 7 percent of all e-commerce sales, roughly a 7x increase since 2010. That number is expected to rise to more than 50 percent in the next three years.

Internet Retailer estimates that mobile commerce in 2015 will grow 2.58 times faster than total e-commerce sales, which they project will grow 15% this year to an estimated $350.64 billion. They also estimate that 2015 U.S. mobile commerce sales will total $104.05 billion, up 38.7% from $75.03 billion in 2014.

Facebook mobile selling

If you’re the owner of a Facebook store, these numbers are important to keep in mind. The only way to effectively sell on Facebook is by capturing sales on mobile devices. That’s why we created smart links that work on mobile phones and a handful of other mobile friendly Facebook selling features.

In previous posts we’ve shown how much Facebook store sales on mobile devices have grown over the past year. Customers want to shop on the go, make purchases when they’re ready to buy, and not be held up by the need for a computer or a physical store.

Mobile selling on Facebook


The introduction of Facebook’s call-to-action button is creating several positive outcomes for web and mobile merchants, including lower customer acquisition cost, increased sales conversions, and higher customer lifetime values.


Interested in starting your own Facebook shop? Email us at support@shoptab.net or message us on Facebook.

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Create a Facebook Shop Cyber Monday Sale in 15 Minutes

Cyber Monday sales hit more than $2.3B last year, and the numbers are expected to be even larger this year. Small businesses have a great opportunity

Preparing your Facebook shop for Cyber Monday doesn’t have to be a daunting task. Follow this quick and simple guide to set up a Cyber Monday sale in less than 15 minutes.

cyber monday facebook shop

1. Open a Facebook shop

If you already have a Facebook shop, great! If not, sign up for a 7-day Facebook store free trial with ShopTab to get started. This the perfect time to test a Facebook store with your fans.

2. Choose your products

Choose 1-5 items that you’d like to sell for Cyber Monday. You might be a bit low on some of your most popular items after Black Friday. Count the items you want to put into your Facebook shop and set them aside so you’ll have them ready. If you’re using ShopTab’s integrated cart you’ll be able to input inventory when you add your products so you don’t oversell anything.

3. Create your discount code

ShopTab makes it easy to create promotions without ever leaving Facebook. Here’s a full guide for creating discounts. in your Facebook shop. Remember to always include our Facebook shop smart links in your post, so users on all devices can easily access your products. The simple act of posting about your products with an image and link has been shown to greatly improve your chances of driving sales in your Facebook store.

4. Share, share, share

Post at least 2 times on Cyber Monday, promoting your discount code for your fans. You can promote the code organically or with paid ads (we’d recommend “boosting” a post with a few dollars for the best results on a budget). If you use other marketing strategies (like email), use them to cross promote the discount code you created. Don’t forget to reach out to past customers!

It’s as easy as that. Don’t forget to test different types of discounts after Cyber Monday (for other events or holidays). Use ShopTab’s performance dashboard to measure the results of your efforts.

If you have any questions, message us on Facebook or email suppport@shoptab.net.


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How to Spend $10 on Facebook Ads and Get Results

A common misconception about Facebook advertising is that it costs a lot of money. The reality is: advertising doesn’t have to break the bank. There’s likely a lot of room in your Facebook shop budget for a few well-targeted promotions.

If you’ve been selling on Facebook for a while, you’ve probably run into the problem of reaching a limited number of users (even if you have great content). Organic posts can go a long way, but promoting your content can help your Facebook store reach new heights.

We put together a simple Facebook marketing strategy that you can launch with only $10.

1. Decide what posts you want to promote.

Not all content is worth promoting. Be picky about the posts that you spend money on. You want to only promote posts that link directly to your Facebook shop and have a compelling offer for your potential customers.

facebook promotion

2. Create unique content to accompany your post.

If you’re just posting stock photos, you’re not doing a great job telling the story of your business. Take compelling photos or create videos that are unique to your brand and your story. For instance, if you sell clothing, post a picture of one of your happy customers.

3. Make your audience specific and targeted.

You can target your exact audience when boosting a post. Choose “People who like your page” or “People who like your page and their friends” to reach the people you want to reach. Target people who like your page if you want to reach people who are already familiar with your brand.

4. Track your results

Nailing down the best images and copy may require testing. Measure the impact your promotions have on sales in your Facebook shop and then iterate until you’re seeing impact.

If you’re new to boosting Facebook posts, follow our Facebook shop promotion guide.

Email us at support@shoptab.net or message us on Facebook with any questions. Happy selling!

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Why Use the Modern Template with ShopTab?

If you’ve recently opened your Facebook shop and are wondering which store design to choose, look no further. Our newest store design, the Modern Template, provides all kinds of added value to both Facebook sellers and buyers.

facebook store modern design

You can select your store design by clicking Settings in your ShopTab admin followed by Store Design Options.

facebook shop design.

From here, you can select Modern under Store Layout.

facebook store design

There are many enhancements the Modern Template gives you that other store layouts may not provide. Here are a few key areas you should consider when selecting your template design.

1. Mobile Users

The modern template was optimized top-to-bottom for mobile users. The number of mobile users on Facebook is growing rapidly and the number of users who are shopping on Facebook with mobile devices is growing just as quickly. Facebook has recently announced that 85% of Facebook users access the social network through mobile devices, and the numbers are only expected to rise.

The modern template was uniquely designed to convert mobile users. The product landing pages are clear, clean, and easy to navigate.

facebook store mobile

The entire design was built to help you convert more customers on mobile devices.

2. Categories Layout

Our new categories layout feature highlights all of your Facebook store’s key categories. The design helps customers navigate a large amount of products quickly, and the feature looks great on mobile devices too! Set your categories in your ShopTab admin and your customers will thank you.

facebook shop landing page

3. Promotion Capabilities

Using a discount code with your Facebook store is a key way to drive added sales. The Modern Template allows you to set a variety of promotions, all directly from your ShopTab admin.

Promotion codes are incredibly selling tools. They draw attention to your products, encourage more of your fans to purchase items, and help you retain customers.

If you’re using ShopTab’s integrated cart with our Modern Template to sell in your Facebook shop, you now have the ability to create unlimited promotions codes to support your social marketing activities.

4. Shipping methods & features

Having flexible shipping options for your customers is important, especially if you sell a variety of products. When using the Modern Template, you’ll see a Shipping tab appear under the Settings option. This will give you access to all kinds of Facebook store shipping options and features that allow you to completely control your shipping experience.

Here’s a full video outlining each Facebook store shipping method and feature.

facebook store shipping

Use our flexible shipping features to implement in-store pick-up, expedited charges and international surcharges. Anything you set up on the shipping page will appear directly in the buyer’s cart.

6. Performance monitoring

Our Facebook store performance dashboard allows you to monitor all of your store’s activity. You can see social activity, buy clicks, promotions, and more, all from within your ShopTab admin. Use the dashboard to see when promotions are driving traffic to your store or learn when the best time to post is.

Get started with the Modern Template!

If your Facebook store sales aren’t where you’d like them to be, try the Modern Template. It opens up access to all of the features listed above, helping you drive more store traffice, increase sales, and monitor your store activity.

If you have questions about using the Modern Template, message us on Facebook or email support@shoptab.net

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Facebook Store Shipping Options and Features

We’re excited to announce a brand new overhaul of our Facebook shop shipping options. Shipping is a large part of the ecommerce experience, and it can be tough to manage if you don’t have the right tools.

The new ShopTab shipping options and features give you full control over your shipping experience, and it can all be managed within your ShopTab account.

Here’s a full video outlining each Facebook store shipping method and feature.

Note: the shipping options detailed below will only appear if you’re using the integrated cart option and our modern store template.

Shipping options

1. None – This is the default option for your ShopTab account.  If you want to include your shipping charges as part of your product price or use the shipping that PayPal provides via their shipping calculator, you’ll want to select this option.

2. Flat – This option sets the same shipping rate for every item in your store.  The designated rate will be applied to all products that are in your buyer’s cart.

3. Flat + – This option sets the same shipping rate for the first item in your buyer’s cart and then a second rate for each additional item in your buyer’s cart.

4. Product – This option allows you to set a unique shipping rate for each product listing.  Each individual of these product listing shipping rates for items placed in the cart will be added up to reflect the total shipping charge.

5. Weight – This option allows you to input the weight of the item within each product listing.  You will then set your shipping rates based upon total weight of the items in your buyer’s cart.

Shipping features

Our new shipping options also come with a handful of great features. Within the Shipping tab in your ShopTab admin, you’re able to set free store pickup, add an expedited surcharge, and set an international shipping charge.

Any added features that you choose will appear as options within your buyers’ cart.

Facebook shop shipping options



When the buyer is in the cart they’ll see an option for expedited surcharge. If selected, the price is added to the base shipping method.

If you want to change the text that is displayed in the cart for any of the features mentioned above, you’ll see an area on the bottom of the Shipping tab to make text edits.

Facebook shop shipping text

All of the shipping options and features will appear for both desktop and mobile users. That’s important considering the number of Facebook users who now show via their mobile phones.

Facebook store mobile   

Take a look at our support page for our Facebook store shipping options and features to see more details on implementation.

If you have any questions about shipping with your Facebook store, message us on Facebook or email us at support@shoptab.net.





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The First Three Promotions You Should Run With Your Facebook Store

You’ve created your Facebook page, you’ve opened your Facebook store, and you’ve built up a large fan base. Now what?

You may be wondering how to best launch your newly created Facebook store. How much do you promote? Where should you start? The options can be overwhelmingly. Luckily, managing a Facebook store can be a quick and painless process. We’ve outlined three simple and easy-to-create promotions that you can run with your Facebook shop in the first week.

The best part: they can all be created in less than 10 minutes!


1. Promote a product

Promoting one of your products on Facebook is the easiest way to get more eyes on your great merchandise.

boost 1


Click the “Boost Post” button below one of the products you’ve recently posted about (always remember to include the link to your Facebook store in the post!). This will open a box inside of Facebook that will allow you to adjust your promotion settings. Change your audience and your budget based on the goals of your promotion.

For instance, if you are a local shop you’ll want to set the audience to your specific geographic area. If you only have a few products to promote, you can set a low budget (<$20) and see if that’s enough to move the last few items.

boost 2

You can also set the time limit for your promotion. We suggest starting with a short time period of 1-3 days.

boost 4


2. Create a percentage discount promotion

Creating a percentage discount in your Facebook shop admin is quick and easy. Here’s a full FAQ that shows you how to set up a promotion code in your Facebook store. When you’ve created your code, you can post on your Facebook page and promote the deal that you’ve created.

facebook promotion


3. Create a fixed discount promotion

Setting up a fixed discount promotion during your first week is another great way to launch your Facebook store. One technique is to offer a fixed discount for orders over a specific amount.

For instance, 10% off for orders over $100.

facebook store discount

You can create a percentage based discount and a fixed discount in your Facebook store at the same time, but they serve different purposes. Percentage based discounts are great for one-off promotions of single products (e.g. moving old inventory), while fixed discounts are great for increasing the total number of items/value of items purchased.

We recommend that you try both types of promotions in your first week. 3-5 promotions in your first week is a great start (too many promotions might hurt your post engagement).

facebook promotion



If you have any questions about your first week with a Facebook store or about specific promotions you’d like to run, message us on Facebook or email us at support@shoptab.net. We’re here to help!

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3 Facebook Store Ideas for Ending the Summer Sales Slump

The warmth of summer is great for getting outside, but it’s not always great for sales. The “dog days” of summer shopping can often lead to lower buyer engagement.

A lot of companies experience a traditional decrease in sales during the summer months and are at a loss to explain what is happening.  Don’t worry — a seasonal decrease is normal in the digital e-commerce industry due to normal summer activities like vacationing.

As overall e-commerce sales dip, sales in Facebook stores can dip as well. Here are 3 ideas for boosting summer sales and minimizing the impact of slower

1. Use a product discount to clear out old inventory

Need to remove some inventory that’s been sitting around for too long? Consider running a sale or discount on your Facebook Page for your fans.

Facebook store promotion codes are incredibly selling tools. They draw attention to your products, encourage more of your fans to purchase items, and help you retain customers.

facebook shop promotion code

The types of promotion codes you can offer are:

1. Percentage Discount

Example: Take 15% off the price of your items for Cyber Monday

2. Fixed Amount Discount

Example: Everyone who orders $50 worth of items in your store gets $10 off their order

We’ve created a guide for creating Facebook store promotion codes, and you can get your first promotion code launched in minutes.

2. Boost a product with Facebook ads

If used correctly, a boost can help you sell more with your Facebook shop, and if you’re selling more, you can offset the cost of the promotion.

boost 4

With as little as a few dollars, you can double the number of people who see your post. That can be a big needle mover if you understand that more impressions often means a greater likelihood of making a sale.

If you’ve never tested ads before, follow this Facebook store guide for boosting posts.

3. Share different types of content

Sometimes sharing the same things over and over can make things a little stale. Consider sharing a new type of image or an product that normally wouldn’t get the spotlight.

This can be a good way to remind your audience that you still have something fresh to offer. It’s also a good way to engage fans that typically scroll past your content.

Give one or more of these techniques a try and you’ll be out of the “dog days” before you know it! If you have any questions about opening a Facebook store or about your Facebook store account, email us at support@shoptab.net.

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How to Embed a Facebook Post on Your Website

Facebook has all kinds of tips and tricks, but one that most people don’t know about is the ability to embed you Facebook pages on a website through code that you can find on Facebook.

Facebook embed post example

Embedding a post is a great way to drive traffic from you website to your Facebook store, and Facebook makes the process pretty simple (even if you don’t have a lot of technical experience).

To start, visit your Facebook business page, and make sure you’re logged in as an admin of the page. Choose a post that you’d like to embed and then click the drop-down arrow in the top right corner of the post. Then click the “Embed Post” link.

Note: Only public posts from Facebook Pages and profiles can be embedded.

Facebook store embed post


After clicking “Embed Post” you’ll see a pop-up that looks like this. This is the code that you’ll add to your website to create the embedded post.

Facebook store embed post

Before you copy/paste the code, you may want to click the “Learn More” button for a full page that details exactly how you can add the code to your site.

Facebook store embed code


There are two ways you can add the embed to your site. You can add the code you copied/pasted directly to your site or you can use Facebook’s Code Generator to adjust the size of the embed and generate a more custom piece of code.

Facebook store code generator

While the code that’s generated can be intimidating, Facebook shows you exactly how to add the embed code to your site. You can see examples for WordPress, custom websites, and more.

Facebook store embed code

Once you have the embed on your site, you can add other Social Plugins to your website, like video embeds or Facebook comments. Embedding posts on your site is a great way to drive website traffic to your Facebook page, and it’s perfect for driving more Facebook sales.

Questions about starting a Facebook store? Reach out at support@shoptab.net

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