Delete Facebook’s Most Recent Shop App from your Fan Page 

Since ShopTab’s start in 2009, Facebook has attempted to sell directly via the fan page several times with different internal and outsourced options apps and features. Their current “shop” version is a Shopify product that provides a simple user interface but may not have the functionality required for many sellers. We receive numerous requests each week from users that desire to delete the shop so that they can use our Facebook Store app or just get rid of it since it doesn’t work for them.

How to eliminate the app from your page:

Step 1: Click the “Shop” text option on the left rail that takes you to their shop option.

Step 2: Under the Settings or “Gear” option, click the “Delete shop” option.

Step 3: Confirm your choice.

This will eliminate the app from your page. You will now have the option to add another store app like ShopTab to see if it can provide the complete e-commerce experience that you desire.  Let us know if you have any questions by sending us a note at support@shoptab.net

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ShopTab’s Facebook Store Works with WooCommerce

The WooCommerce plug-in for WordPress websites creates a complete e-commerce option for sellers to quickly create a credible online website.  According to a recent study by BuiltWith, WooCommerce is by far the most successful shopping cart option available on the market.  However, in numerous recent discussions with WooCommerce sellers, it has been made apparent to us that they would like to leverage the significant amount of time that their buyers are spending on social media sites.

All it takes is standing in line for coffee in the morning to see everyone looking down to scroll their Facebook, Twitter or Snapchat feeds. Social Media Today provides an interesting infographic on the time users are spending on social media sites.  In the case of Facebook, individuals are spending 35 minutes a day on average and this is growing.  We believe that with the right approach this situation creates an opportunity for WooCommerce sellers to leverage their social presence to drive incremental sales from their existing clients and find new prospects via an integrated Facebook shop back to their WooCommerce site.

Why should you create a ShopTab Facebook Shop for your WooCommerce site?

  • Your buyers are spending most of their time in social media sites, as noted above. You need to capture their attention inside of these social networks.
  • You can easily manage all purchases through the existing WooCommerce admin.
  • Facebook provides a high-quality desktop and mobile app experience to successfully merchandise products.
  • Social awareness and sharing is a great way to create demand and drive impulse purchases.
  • The Integration is simple and you can trial the option for free!

WooCommerce recently made integration of the existing store in ShopTab quick and simple.  Almost all clients want to duplicate the products in their online store right into Facebook. WooCommerce recently update their import/export feed, email noted below about the update, to support the export of a file that can be immediately uploaded into ShopTab to create your catalog of products.

WooCommerce_Response

That link is available here – https://woocommerce.com/products/product-csv-import-suite/.  The fields we need from the export are the product title, product description, price, category, URL to the product page and URL to the images for the product.

With the ShopTab account activated, the products loaded into the store and the appropriate promotion “Shop Now” buttons in place, you will be ready to sell.  Your Fan Page will show the ability for your fans and their friends to begin the shopping process with one click. Additionally, ShopTab provides opportunities for you to promote your products to your news feed/timeline to make these buyers aware of your products.

Screenshot_Paulines

We hope you’ll give this new option a try. We normally provide a 7-day free trial. Use the coupon code of “FBSHOP” during registration and get an additional 30 days for free.

 

Full installation details and a video on the WooCommerce Facebook Store integration.

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Why Use PayPal’s Gateway with your Facebook Shop

Lillians-product-pageWe receive questions each week asking us why we use the PayPal payment gateway to process all credit, debit, bank invoice and PayPal payments in our Facebook Store application.   We recognize that there are hundreds of payment processor options that may be available for our clients across the globe. This made our selection very challenging.  Ultimately, we focused our offering to make it simple for our sellers, allow them to process the largest volume of sales and to have success selling as quickly as possible with their Facebook shop.

Below we have outlined why we think the Facebook Shop with the PayPal payment gateway is the best solution that we can provide to our clients.

  • Security – after detailed analysis we felt the ability for PayPal to store the payment information in their vault provided the highest level of security for our clients in the event of a hacker. Many competitive solutions store the information within the app providers’ servers – higher risk in event of a hacking incident.
  • Process the most sales – external research and our own testing and experience demonstrate that use of the credit/debit/PayPal combination can raise the average sales per store per month from 5 to 15%.
  • Easy of start-up – all you need to begin processing payments in your store is the email address you use to log into your PayPal account. The start-up process is simple, quick and secure. This is significantly easier than integrating other payment gateways.
  • Highest approval levels for sellers – for our sellers PayPal has a simple application and approval process making it easy for our sellers to begin selling.
  • Quick access to money – sellers have access to their payments within PayPal immediately and within a day or two if they transfer the funds to a bank account. Some competitive processors take days or even up to a week to provide funds to the seller.

Success for our sellers is defined by a quality experience and increased sales. The PayPal gateway provides a great solution for our sellers and their buyers to enhance the benefits and features of the ShopTab social commerce application.

It is important to note that ShopTab can integrate with external websites and market places via our Facebook Shop e-commerce URL integration and also can set up the Facebook shop as a Cash on Delivery (no processed payment) store.

 

More resources:

ShopTab using PayPal’s Gateway Set-Up

We recently read this blog post about the value of using PayPal or Stripe and it provided a great comparison – https://hostingfacts.com/paypal-vs-stripe-payment-solution-best-website/.

 

 

 

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Why it Makes Sense to Pay for my Facebook Shop Application

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Drive Increased Foot Traffic with your Facebook Store

FOOT-TRAFFIC
Selling in social networks is made easy with your Facebook Store app. However, sometimes completing the purchase online and shipping the item doesn’t optimize your revenue or profits. We’d like for you to consider using a couple of our favorite features to pull more buyers into your physical location.  When you do, you’ll sell more!

The truth is that buyers enjoy seeing, touching and experiencing the merchandise – a real bonus for sellers with a physical store location.  When buyers have this opportunity, your chance to upsell them can be increased dramatically. In one situation with ShopTab’s app, Lillians Shoppe,  increased their purchase amount by over 20% on average.

When you sell via a Facebook Shop, consider using these two features to drive up visits to your location and your purchase totals.

  • Store Pick-Up – Many local buyers don’t mind dropping by to pick-up their purchases saving the shipping charges and delay in getting their items. This gives you a great opportunity to show them other items and upsell them.
  • Cash on Delivery – Our COD Facebook Shop option creates a logical opportunity for the client to visit your location to complete their purchase and make final payment. Also, use this option to arrange delivery at an external location and bring items for them to consider for purchase.

Last week we talked to one client, based in the United States, that indicated she was only going to sell via Cash on Delivery since bringing clients into the store was her prime objective – she wasn’t going to offer online payments or shipping. The online social selling was a promotional effort to drive awareness about the store and her products. Getting to know the client when they come in the store was her goal and this solution was a great way to accomplish it.

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Cash on Delivery Selling in Facebook

Facebook Store Cash on Delivery

Today we announce a major upgrade to our social Cash on Delivery option for our Facebook Shop. Since we introduced this option to Facebook Selling three years ago, we’ve been amazed at how many clients have built a substantial revenue stream through this powerful purchasing system.

Let’s highlight the changes:

  • Flexible form design – you can design the form fields with the field names and if the field is required input for your users.
  • Full cart integration – your buyers can add as many products as they would like to the cart prior to final checkout.
  • Support of promotion codes – create promotional codes for discounts that will be fully recognized in your Facebook Shop at checkout.
  • Inventory integration – all COD purchases are deducted from your inventory immediately.
  • Ability to leverage incremental shipping charges – while COD doesn’t include shipping charges, some of our clients wanted options like expedited or long distance delivery surcharge options.
  • Powerful sales reporting – you have complete details inside of the admin as well as full details in a downloadable spreadsheet.
  • Ability to offer COD along with a payment gateway for credit, debit and PayPal – couple the power of COD with a payment gateway to increase your conversions.

Simply adding a Cash on Delivery option to your Facebook Shop may increase your conversions.  If nothing else, it will show your clients you are willing to work with them on whatever best suits their purchasing needs.

Other COD resources:

FAQ for COD in your Facebook Store

Cash Selling in Facebook

COD option for Facebook Fan Pages

Using Cash on Delivery in Facebook in Cash Based Economies

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How to Restrict Traffic to your Facebook Page and your Facebook Store

No-Thru-Traffic-Sign
Periodically we hear from clients that they desire to restrict traffic to their Facebook Fan Page or even just to their Facebook Store inside of their Fan Page. The reason can range widely from a desire to only connect with those within their country to wanting to restrict purchases from countries that have a high propensity of fraud. Here’s a recent comment from a ShopTab support ticket below.

“I simply cannot afford to have purchases from fraud-prevalent countries
like XXXXX, XXXXXX, XXXXXX etc”

We blocked out the countries but it gives you the flavor for the concern.  We have found that there are two ways to solve this problem. We’ll outline those below.

1) Restrict Country Traffic to your Facebook Fan Page.

Facebook allows you to either restrict specific countries or to only allow traffic from a list of countries as noted below under the Settings/Country Restriction option. This solution can work for most fan pages.

Restricted_Country

2) Restrict Traffic for your Facebook Shop

If you are using ShopTab’s integrated cart, we allow you to use the shipping options that are set up within PayPal. In most countries, PayPal allows you to set specific countries where you do not want to ship your products. See the option noted below.

Restricted_Country_#2

Click here for more information on Facebook Store Restricted Country Sales.

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Simple Google Feed Works with your Facebook Shop   

Google Search Logo

What’s the easiest way to update or populate a Facebook Shop with your products? If you have an existing website or using a marketplace to sell your products you can likely export a file with all of your product details.  This file is a quick and easy way to start and update your Facebook selling efforts via a Facebook Store.

Most website e-commerce solutions or market places support the Google Product Search format for export.  Google uses these files to provide enhanced ability for any seller to make sure your products are optimized for searches online.  Just export your information from your website or marketplace site and then load it into Google for optimization.  You will then have options to even advertise via Google based upon these listings.

ShopTab allows you to upload this file directly into our system to update your Facebook store either manually or in an automated fashion.  Once uploaded into ShopTab, you will have a complete store within Facebook to sell your products or services.  The optimal file type to use is Google’s text tab-delimited file format. This simple format doesn’t require any modification prior to loading into ShopTab.  Upon a successful upload you will receive a notification that the products are now listed.

Data Feed for Facebook Shop

Other ShopTab Data File Resources:

Google Based support for Facebook Shop
Enhance data file support for Facebook Store

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New Facebook Features for Local Businesses

It seems like every few weeks Facebook rolls out a new feature to help small businesses sell through Facebook.

Facebook recently launched two brand new features for local businesses. One is a free analytics tool called Local Insights that shows small business owners foot traffic around their stores. The other is an update to Local Awareness Ads that enables businesses with at least five locations to dynamically make their Facebook ads more relevant to their customers.

According to Facebook’s announcement:

“Ads work best when they’re relevant to the people that see them, and now local awareness ads have new features that make it easier for businesses with multiple stores to create highly relevant ads for each of their retail locations.”

Local Insights

Page Insights now has a new tab with information for local businesses who want to understand more about the groups of people near their store. The new Local insights features will tell you the aggregate demographics and trends associated with people nearby, so you can better understand and serve the needs of those customers or potential customers.

The idea is that making ads more locally relevant to users will drive higher response rates and conversions than ads without location.

Facebook local selling

 

Awareness Ads

Awareness ads are a capability that allows multi-location businesses to leverage the data already in their individual location Pages to dynamically feed business or store locations (and related data) into Local Awareness Ads. If you haven’t already, this is a strong argument for creating individual location Pages for each of your stores.

Imagine walking around some local shops, scrolling your Facebook News Feed,  and getting an ad for a restaurant or clothing ship just a few hundred feet away. By reaching people within a mile (or two, or three) of your business, Facebook may be able to drive foot traffic to your store that leads to more sales.

Facebook shop local ads

Both features are tools that should be used with your Facebook shop. If you have any questions about these features or starting your own Facebook store, message us on Facebook or email us at support@shoptab.net.

 

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How to Let Your Facebook Fans Know When You’re “Away”

Facebook announced one of it’s best new features for Facebook shop owners this month.

You already know from our post about Facebook Page response times that you can show messages that indicate you’re to respond “within minutes,” “within an hour,” “within hours” or “within a day.” Facebook then calculates an average response time for your Page and displays it to your customers and potential customers.

Facebook shop away message

What most people don’t know is that there’s also an “away” message that can be shown or delivered when no one is available. Messages submitted during an “away” period (e.g., in the middle of the night) won’t be factored into your average response time calculation.

Facebook is also allowing something called “instant replies,” which are automatic messages that contain any custom text you’d like to display when you’re away (e.g. “Thanks for reaching out. We’re away right now, but will get back to you as soon as we can!”)

According to Facebook:

“Even if a Page typically responds to messages within an hour, they can can set their visible response time to within a day and set customer expectations accordingly. This updated feature gives Page admins more control and flexibility to use their Page as a communication channel.”

We’re pretty excited about this new feature. Away messages will encourage Facebook shop owners to do a better job of communicating with customers and prospects visiting their Facebook Pages. This also advances Facebook’s mission of making Pages a communications platform businesses (especially local businesses).

You may not see this feature on your Facebook page yet. Facebook says the new tools and capabilities are “starting to roll out globally now and will be available to every Page in the coming months.”

Have questions about starting a Facebook store? Email us at support@shoptab.net or message us on Facebook.

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