The First Three Promotions You Should Run With Your Facebook Store

You’ve created your Facebook page, you’ve opened your Facebook store, and you’ve built up a large fan base. Now what?

You may be wondering how to best launch your newly created Facebook store. How much do you promote? Where should you start? The options can be overwhelmingly. Luckily, managing a Facebook store can be a quick and painless process. We’ve outlined three simple and easy-to-create promotions that you can run with your Facebook shop in the first week.

The best part: they can all be created in less than 10 minutes!


1. Promote a product

Promoting one of your products on Facebook is the easiest way to get more eyes on your great merchandise.

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Click the “Boost Post” button below one of the products you’ve recently posted about (always remember to include the link to your Facebook store in the post!). This will open a box inside of Facebook that will allow you to adjust your promotion settings. Change your audience and your budget based on the goals of your promotion.

For instance, if you are a local shop you’ll want to set the audience to your specific geographic area. If you only have a few products to promote, you can set a low budget (<$20) and see if that’s enough to move the last few items.

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You can also set the time limit for your promotion. We suggest starting with a short time period of 1-3 days.

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2. Create a percentage discount promotion

Creating a percentage discount in your Facebook shop admin is quick and easy. Here’s a full FAQ that shows you how to set up a promotion code in your Facebook store. When you’ve created your code, you can post on your Facebook page and promote the deal that you’ve created.

facebook promotion


3. Create a fixed discount promotion

Setting up a fixed discount promotion during your first week is another great way to launch your Facebook store. One technique is to offer a fixed discount for orders over a specific amount.

For instance, 10% off for orders over $100.

facebook store discount

You can create a percentage based discount and a fixed discount in your Facebook store at the same time, but they serve different purposes. Percentage based discounts are great for one-off promotions of single products (e.g. moving old inventory), while fixed discounts are great for increasing the total number of items/value of items purchased.

We recommend that you try both types of promotions in your first week. 3-5 promotions in your first week is a great start (too many promotions might hurt your post engagement).

facebook promotion



If you have any questions about your first week with a Facebook store or about specific promotions you’d like to run, message us on Facebook or email us at We’re here to help!

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Benefits of Using Carousel Ads with a Facebook Store

Last year, Facebook introduced the carousel format for Facebook ads, which lets advertisers showcase multiple images and links in one ad. The carousel format is interactive, attention-grabbing and great for brand awareness marketing. Plus it supports up to five unique images.

Facebook store carousel ads

According to Facebook, advertisers have seen carousel link ads drive 30-50% lower cost-per-conversion (CPC) and 20-30% lower cost-per-click (CPC) than single-image ads. That’s a pretty impressive improvement versus their standard ads.

In May, Facebook extended the format to mobile app ads. This is great for advertisers and great for Facebook shop owners, because it gives them an added way to present their products to their fans. Like regular Facebook ads, carousel ads allow you to link images to a specific URLs.

Facebook store carousel ads

By using ShopTab’s Facebook shop smart links, you can easily direct people from an ad into a product page on your store. This keeps the potential customer inside of Facebook and gives them the opportunity to engage with your Facebook page. We’ve previously written about how you can drive Facebook shop traffic with ads, but this allows you to highlight your products with multiple images at once. If Facebook’s click-through-rate numbers are accurate, that’s something to celebrate!

Facebook’s carousel ad guidelines recommend that you use product imagery to target returning or high-intent customers, and “lifestyle imagery” to target new customers. You can use images that are related to one theme or product group in each ad, but feel free to try different creative strategies, like storytelling or ads that have a specific order.

Facebook store carousel ads

If you’re not sure which images to choose or how to create the images for your ads, take a look at our list of free tools for creating Facebook ad images.

If you have any questions about starting a Facebook store, message us on Facebook or send us an email at

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Facebook Pages Are Showing How Responsive You Are

Response rates have always been important to customers online, and customers on Facebook have the same expectations. They want answers quickly (and often expect them immediately).

A new Facebook features means you’ll now be able to show just how fast you answer customers’ questions. A number of Facebook admins have reported seeing a “response rate” feature listed on their page, and it appears that Facebook is rolling this feature out to everyone.

facebook shop responsiveness

The feature will show a Page’s responsiveness info to Page admins. If the rate is high, it will also be displayed to Page visitors below the cover photo.


The display shows a rating (e.g. “very responsive”), the percent response rate, and the average response time (e.g. “3 minutes”).

The response rate will also appear here, on the right side of your page when you are logged in as an admin.

facebook response rate

This is likely a move from Facebook to encourage Page admins to increase their response rate for Facebook fans in order to improve the fan experience. It allows Facebook store owners to set response rate benchmarks and then work on improving.

Luckily, Facebook doesn’t seem to be showing bad response times, just good ones. If you want a response rate to show up on your page, you have to do your best to respond to messages as quickly as possible. Download Facebook’s Pages Manager app to talk to your fans on the go, and don’t forget to turn on notifications!

Response rates can mean a lot if you’re managing a Facebook shop. It may mean more than just losing fans… it could mean losing sales. Keep your responses rates high and your customers will stay happy!

Have you seen the response time feature on your Facebook page? Let us know in the comments!


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Facebook Shops Are Driving Social Commerce Growth

If you’ve been keeping your finger on the pulse of digital marketing and ecommerce recently, then you may have heard the term social commerce. It’s been used to describe a lot of things, but what exactly is it and why is it becoming so popular?

What is social commerce?

The standard definition of social commerce is simple: Social commerce is the use of social network(s) in the context of e-commerce transactions.

It’s a subset of ecommerce that involves social media, online media that supports social interaction, and user contributions to assist online buying and selling of products and services.

Social media may still only lead to a small share of total online retail sales, but its impact is growing rapidly. According to Business Insider, social-driven retail sales and referral traffic are increasing at a faster pace than all other online retail sources.

How does a Facebook store drive a social commerce strategy?

Facebook allows businesses to cut down the time they spend learning about their customers and the money they spend to get in front of their target consumers. Starting a Facebook shop is the perfect foundation for a strong social commerce strategy. It allows you to sell directly inside of a social channel, without forcing your potential customers to another site where they have to navigate more pages and buttons to get to the final purchase.

facebook store spanish

Do people spend money in Facebook shops?

Facebook store sales have been skyrocketing. We highlighted the massive growth in Facebook store sales in a previous post. Mobile sales through Facebook shops are increasing at an even faster rate than desktop sales, and the growth doesn’t appear to be slowing down any time soon.

Store sales growth 1


As social media and commerce collide, creating an easy way for your customers to make purchases will become increasingly important.

Facebook stores allow you to manage the inventory, the promotion, and the overall experience for potential customers. A single button on your timeline (or a link posted every once in a while) isn’t enough to support a dynamic social commerce strategy.

Where should I start?

If you’re looking for an easy way to start selling socially, open up a Facebook store. It packs the biggest “social commerce punch” and gives you a simple way to drive sales through fans that you already have on your Facebook page.

Questions about opening a Facebook store? Message us on Facebook or email us at

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Use A Facebook Shop to Drive Traffic to Your Website

If your business is already on Facebook, you likely know how important it is to get your website visitors to “like” your page. Driving traffic from a website to social media is important to capture a loyal following, but people often forgot about the reverse situation: driving traffic from Facebook back to your website.

Facebook traffic is highly valuable

Sharing fresh content from your site on Facebook helps with search engine optimization, and it tells Google that your site is a place people want to come back to more than once.

facebook shop button

There are several ways you can drive traffic from Facebook to your site. You can post relevant content, you can add links to your “about” section, and you can pay for ads.

There’s another option you may not know about. If you’re using a Facebook shop, you can direct potential customers from your Facebook shop to any page on your website.

Connecting a Facebook shop to your website

Shoptab’s Facebook store website integration allows you to post products directly on Facebook and then link those products to individual pages on any e commerce enabled site.

Here’s a video showing how it works.

When users click the “Buy Now” button, they’re directed to any URL on your website that you specify in your Facebook shop settings.

Dedicated product pages allow you to show off your products with images, descriptions, and prices.



Every time someone enters your shop and clicks on a button that leads to your site, you have an opportunity for another sale. Facebook can drive highly qualified customers to your site, especially if you’ve targeted the customers with Facebook ads or developed a strong following of fans on your Facebook page.

If you don’t already sell on an existing site, you can use our Facebook shop integrated cart, allowing Facebook fans to make purchases directly from your Facebook page.

Have questions about setting up your Facebook store and optimizing for traffic to your website? Send us a note at or message us on Facebook.

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How’s Your Facebook Shop Call-to-action Button Doing?

We’ve written a lot about Facebook’s call-to-action button, and with good reason. The call-to-action button can be one of your Facebook shop’s best conversion tools, especially on mobile devices.

call to action facebook performance

Setting up your call-to-action button, the importance of the call-to-action button and promoting your call-to-action button are just a few of the topics we’ve covered.

If you already have your call-to-action set up on your page, you might be wondering how it’s performing. You probably know that the button only drives customers to your Facebook store if people are clicking it.

Luckily, Facebook provides an easy way to check the performance on your call-to-action button over time. After you’ve set up your button, you can view weekly/daily clicks directly from your Facebook page.

To get started, go to your Facebook page and click the drop-down arrow next to your call-to-action button. Select “View Insights” on the drop-down menu.

call to action facebook analytics

You’ll notice a pop out showing all of your call-to-action clicks from that week. You can see which day was  your top performer and how many clicks you’re receiving compared to the previous week.

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This tool is great for answering questions like: 

1. Did the Facebook store discount I ran this week lead to more call-to-action clicks?

2. Are my call-to-action promotions driving more people to my Facebook store?

3. Do I get more clicks on week days or on weekends?

If reaching your fans organically isn’t driving desired results, you can promote your call-to-action through the Facebook ads platform, similar to how you might boost a Facebook post to drive sales.

To promote your button, click the “Promote Call to Action” button found on the call-to-action pop out.

facebook store promote call to action

Understanding your call-to-action activity is key to understanding how potential customers are getting to your Facebook store. We recommend checking its performance at least once per week to learn about user activity and turn any relevant insights into action.

Any questions about your call-to-action button performance? Send an email to or message us on Facebook.

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When should you use COD with your Facebook shop?

Considering opening a Facebook shop but not sure which cart option you should use? For many Facebook store owners, using PayPal or an existing site may not be an option.

Many Facebook sellers require an option that allows them to get paid with cash in-person. Creating a Facebook store with COD (cash-on-delivery) is great if you’re in a cash-based economy or need a solution that:

1. Allows you to sell or finalize custom product purchases in person

2. Allows you to sell without an online payment provider like PayPal

3. Allows you to access new clients that you wouldn’t traditionally be able to reach with your current e-commerce setup

Note: While COD (cash-on-delivery) may be your preferred method of sale in your Facebook store,  you can mix in either PayPal checkout or e-commerce purchase options too.

COD Setup Video

Here’s a quick video introduction to setting up your Facebook shop with COD.

Setting up COD with your Facebook store is quick and easy.

First, login to your ShopTab account and select Settings/Buyer Checkout Options.

facebook shop cash on delivery

Next, select the “Cash on Delivery” tab.

facebook store cash on delivery

Select the “Enable COD payment” checkbox.

You also have the option to edit your notification email.

facebook shop cash on delivery

Select the PayPal button checkbox below if you’d like to give buyers the option to pay with PayPal.

The PayPal button will only show on the confirmation page and not show within your store. You must first activate the Facebook shop integrated cart for this option to work.

facebook shop cash on delivery

You can customize your COD form by clicking on “Edit COD translations”.

Facebook store COD form

This will allows you to collect the information that is important to you when the customer submits their order.

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You can also view your COD sales by clicking “COD Reports”.

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Have any questions about COD setup or how to use cash-on-delivery with your Facebook store? Email us at or message us on Facebook!

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3 Facebook Store Ideas for Ending the Summer Sales Slump

The warmth of summer is great for getting outside, but it’s not always great for sales. The “dog days” of summer shopping can often lead to lower buyer engagement.

A lot of companies experience a traditional decrease in sales during the summer months and are at a loss to explain what is happening.  Don’t worry — a seasonal decrease is normal in the digital e-commerce industry due to normal summer activities like vacationing.

As overall e-commerce sales dip, sales in Facebook stores can dip as well. Here are 3 ideas for boosting summer sales and minimizing the impact of slower

1. Use a product discount to clear out old inventory

Need to remove some inventory that’s been sitting around for too long? Consider running a sale or discount on your Facebook Page for your fans.

Facebook store promotion codes are incredibly selling tools. They draw attention to your products, encourage more of your fans to purchase items, and help you retain customers.

facebook shop promotion code

The types of promotion codes you can offer are:

1. Percentage Discount

Example: Take 15% off the price of your items for Cyber Monday

2. Fixed Amount Discount

Example: Everyone who orders $50 worth of items in your store gets $10 off their order

We’ve created a guide for creating Facebook store promotion codes, and you can get your first promotion code launched in minutes.

2. Boost a product with Facebook ads

If used correctly, a boost can help you sell more with your Facebook shop, and if you’re selling more, you can offset the cost of the promotion.

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With as little as a few dollars, you can double the number of people who see your post. That can be a big needle mover if you understand that more impressions often means a greater likelihood of making a sale.

If you’ve never tested ads before, follow this Facebook store guide for boosting posts.

3. Share different types of content

Sometimes sharing the same things over and over can make things a little stale. Consider sharing a new type of image or an product that normally wouldn’t get the spotlight.

This can be a good way to remind your audience that you still have something fresh to offer. It’s also a good way to engage fans that typically scroll past your content.

Give one or more of these techniques a try and you’ll be out of the “dog days” before you know it! If you have any questions about opening a Facebook store or about your Facebook store account, email us at

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How to Embed a Facebook Post on Your Website

Facebook has all kinds of tips and tricks, but one that most people don’t know about is the ability to embed you Facebook pages on a website through code that you can find on Facebook.

Facebook embed post example

Embedding a post is a great way to drive traffic from you website to your Facebook store, and Facebook makes the process pretty simple (even if you don’t have a lot of technical experience).

To start, visit your Facebook business page, and make sure you’re logged in as an admin of the page. Choose a post that you’d like to embed and then click the drop-down arrow in the top right corner of the post. Then click the “Embed Post” link.

Note: Only public posts from Facebook Pages and profiles can be embedded.

Facebook store embed post


After clicking “Embed Post” you’ll see a pop-up that looks like this. This is the code that you’ll add to your website to create the embedded post.

Facebook store embed post

Before you copy/paste the code, you may want to click the “Learn More” button for a full page that details exactly how you can add the code to your site.

Facebook store embed code


There are two ways you can add the embed to your site. You can add the code you copied/pasted directly to your site or you can use Facebook’s Code Generator to adjust the size of the embed and generate a more custom piece of code.

Facebook store code generator

While the code that’s generated can be intimidating, Facebook shows you exactly how to add the embed code to your site. You can see examples for WordPress, custom websites, and more.

Facebook store embed code

Once you have the embed on your site, you can add other Social Plugins to your website, like video embeds or Facebook comments. Embedding posts on your site is a great way to drive website traffic to your Facebook page, and it’s perfect for driving more Facebook sales.

Questions about starting a Facebook store? Reach out at

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Mobile Facebook Store Sales at Record Levels

We recently published a post showing some shocking stats about Facebook store sales volume growth over the past year, but what’s most shocking isn’t what’s being sold or who’s doing the selling. It’s what device the selling is happening on.

You guessed it. Mobile.

Mobile sales are at record levels, and more and more social shoppers are making purchases through mobile devices.

Facebook’s growth on mobile phones specifically has been unprecedented. They say that 85% of Facebook users access the social network through mobile devices, and the numbers are only expected to rise.

We looked at sales volume for all ShopTab Facebook stores using our integrated cart to see how sales have changed year-over-year.

Facebook store mobile sales growth

Our numbers are showing an increase from 8.5% to 69.7% from 2014 to 2015. This is a massive shift in how online buyers spend their money, and the shift isn’t just for Facebook.

Mobile adoption is growing 8x faster than web adoption did in the 1990s and early 2000s. Latitude, a digital marketing agency, reports that 63% of people expect to be doing more mobile shopping over the next year.

Here’s another surprising stat. According to Kissmetrics:

78% of mobile searches for local business information result in a purchase.


That’s a huge conversion rate. Since a Facebook page is the natural place for local business information, it makes sense to draw people to your page where they can research products and make a purchase all without leaving Facebook.

mobile facebook store

Interesting in starting your own mobile Facebook shop?

ShopTab is the only Facebook store with a full mobile solution. Using our integrated cart allows you to sell to your Facebook fans directly through mobile devices. If you have any questions about Facebook shops or using ShopTab, let us know at or message us on Facebook.

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