Import your Ebay Store into ShopTab’s Facebook Shop

Creating situations for ebay sellers to broaden their selling opportunities is an important element to a successful growth strategy. According to the New York Times, users are spending more than 50 minutes a day on Facebook. Isn’t it time for ebay sellers to integrate your promotions and offerings into this platform to take advantage of these highly passionate users?

We think this is a perfect opportunity to integrate your products into a Facebook Shop. The ability to load your items into your Facebook fan page and have a full store environment, including a checkout system, allows you to fully participate in the emerging social selling boom.

Here are the steps you need to follow to set up your Facebook Store with ShopTab.

Step 1. Create your ShopTab account. Options are outlined here.

Step 2. Create an export file from your ebay account.

The option for the Turbo Lister provides for an import and export of the products in your ebay store.

Details about the Turbo Lister –
Support note on the file export –

Export your product file. Save it to your computer.

Note: Below outlines the fields that we need for a valid listing. The yellow ones are required and the green ones are optional. There will be over 90 columns but we only need those in the file listed below.

Step 3 (optional).  Save any current product listings in ShopTab.

If you have items listed in ShopTab already, you may want to save the file to your computer before we do the upload.  To do so, on the product listing page in admin, click on the Download (green button at bottom) and save the file to your computer. You’ll use this later if for some reason the file upload doesn’t work.

Step 4. Upload your ebay file into ShopTab.

– In ShopTab admin, click on Settings and then Product Feed (bottom option)

– Click to select the file you saved from ebay

– Map the fields – i.e. title to title, description to description….

– Upload the file. All products should be listed within a minute.

Here’s a video clip of the upload steps –
Or view it below.

Unable to display content. Adobe Flash is required.

Step 5. Review your product listings

Give the system a minute to load the items. You can click the “Product” option or just refresh you page after 30 seconds or so. Additionally, the system will send you an email after the upload is complete.

Let us know if you have any questions.

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Notification of an Order from Your Facebook Store App

There is nothing better for a merchant than receiving a notification of a sale!  So, what happens after the buyer selects a product in your Facebook store and completes the purchase either via credit, debit, PayPal or even for a Cash on Delivery order (COD)? We explain the complete order management process in this link but we want to specifically focus on the merchant notification in this post.

Integrated Cart
ShopTab’s integrated cart uses the PayPal gateway for credit card, debit card and PayPal payments. It is easy to set up (only takes an email address) and if you don’t have a PayPal account, it can be set up in minutes and immediately process orders.

As soon as an order has been completed, you will receive an email notice directly from PayPal, not ShopTab.  An example is noted below.

PayPal_Receipt_ExampleSince PayPal finalizes the receipt of the order AND captures all shipping information it made sense to use their notification system and leverage their features for the management of the order (cancellations, refunds, shipping information, taxes…). Log into PayPal and you can immediately manage the order. An example of the order detail is below.

Beatles order_Ink_LI

The buyer of your items will also receive a receipt immediately confirming their order.

Cash on Delivery (COD)
You will receive an email from ShopTab immediately upon the order’s completion.  The detail that you required from the buyer will be provide as well as all items they put in the shopping cart.


With COD, you should contact the buyer and arrange for the final payment and delivery of the item.

Notification of an order in both cases happens immediately.  Let us know if you have any questions.

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Using Category and Subcategories in your Facebook Shop

What’s the best way to help browsers and buyers to navigate inside of your Facebook Store? If you have significant number of products, we would suggest using ShopTab’s unique two-tier category approach coupled with our thumbnail view of all categories.  Making sure your shop has simple navigation is a key step to closing sales.

First, what is a two-tiered model? This means you can name a category such as “dog food” and then a subcategory to that category such as “small dogs.”  You may have an unlimited number of both categories and subcategories within your store.  Below shows how you one client designated categories in a product listing using two tiers.


This option provides to you a flexible navigation design to direct your buyers quickly to the products they are seeking.

Additionally, when you have numerous categories and subcategories, attention is needed to present navigation creatively within a desktop, tablet or mobile phone. To optimize this situation, we have a store layout called a Thumbnail template.  This highlights with an image each category and shows optional subcategories in the left rail listing.  An example of this options is noted below.



As your product catalog changes, the use of categories and subcategories changes dynamically within the store. As soon as you make edits to your store products with categories and subcategories those will appear immediately in your store.

QUICK TIP: With ShopTab you can make changes to the order of your categories easily within the administration interface. Just click on the “Product Order” and then choose the Category Order option.Category_Order

Product navigation isn’t a very exciting area to discuss but it proven to have a significant impact on buyer conversions to purchases.  Let us know if you have any questions.

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Add a GREAT Product Listing to your Facebook Store

Black_Dress_ListingIt is easy to add a product to your Facebook store and promote it to your news feed or timeline. This process can be completed in a matter of seconds.  It isn’t all that much harder or take much more time to add a GREAT listing to your store.  A great listing will help you to drive more product views and ultimately make more purchases from the Facebook shop.

Steps for a GREAT listing:

  • Complete all of the product information. Sounds easy but I can’t tell you how many products are listed with incomplete information in the product offering. A quality description, appropriate details about the item and options for them to consider assist in finalizing the sale.
  • Highlight and sell the product. Pictures, pictures and pictures. Your images will make a big difference to buyers. They are used in the listing and likely will be pulled into your news feed for promotion. Leverage great pictures, up to four in a ShopTab listing, with a detailed product description. Load large images into ShopTab and the “magnifier” will allow your buyers to view the product in an extreme detailed manner.
  • Provide purchase options. Buyers like to have numerous payment options. Our integrated PayPal gateway option provide credit, debit and PayPal payments. This demonstrates store sales increases of 10%+ versus those without the PayPal option. Add the Cash on Delivery Facebook Shop option to give that buyer a chance to show their intent and then come into the store or converse with you online before they complete the purchase. More options will drive more sales.
  • Provide a good call to action. Add a Promotion Code in your job description. Provide a flexible shipping option for multiple item purchases. Get creative! The ShopTab system has many ways you can provide coupon codes, discounts or pricing reductions for completing the sales – use them.

Remember, social selling is very contextual and impulse-driven. You want your listings to be shared and view by your fans, their friends and anyone that might be interested in your brand.  Using every option to connect to your buyers is critical – selling the value of your product within the listing only takes a few extra seconds but can make a huge difference in your sales volumes.

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Sell Event Tickets in your Facebook Shop

Have an upcoming event and need to sell tickets or event sponsorships? You will likely promote the event on all of your social networks to get the word out. Word-of-mouth and social networks are great ways to drive ticket sales.  Have you ever considered the value of actually selling the tickets inside of your Facebook fan page with a Facebook Store? The simplicity of the option may surprise you.

Lazy_WinesSource: Lazy Wines Facebook Store,

EASY TO SET UP: The creation of a Facebook Shop takes just a few minutes. Create your account, set up your checkout system and add your ticket options.  This process can take as few as 10 minutes to complete. As soon as you have finished your product listings the store is available to promote your ticket options.

SIMPLE PROMOTION:  Immediately create a “SHOP NOW” button that will appear at the top of your fan page in desktops, tablets and mobile phones. Immediately promote your event and purchase of tickets option directly to your FB fan page news feed. Choose to pay Facebook to promote the store or the specific product listings to target special audiences. We’ve had clients spend as few as $5 USD and sell out small events.

MOBILE SUPPORT:  Since most social users see posts via mobile devices, make sure you store provides full mobile product review and purchase options.  Sending a buyer to a website that wasn’t built for mobile purchase will likely discourage a purchase. Use a solution that has been optimized for a mobile Facebook buyer.

FLEXIBLE GATEWAY: Accepting as many purchase options as possible is always best. ShopTab selected to standardize on PayPal’s gateway since it processes credit, debit and PayPal payments in over 190 countries. Additionally, you can add in our Cash on Delivery Facebook option for those buyers or markets where that purchase intent option makes sense.

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The Value in Managing Inventory within your Facebook Shop

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Why Your Personal Profile is Needed to Add an App to Your Facebook Fan Page


“Why are you trying to add your app to my personal Facebook page?”

We get this question from new clients when someone is adding our Facebook Store app to their Facebook fan page.  The required Facebook process for adding apps to Fan Pages creates loads of confusion for users – you want to add the app to your fan page, not your personal page.  To make matters worse, Facebook’s application adding dialog boxes will make you think that an app will have full access to your personal page and your friends – downright scary!  Let’s clear this situation up once and for all.

First, why does Facebook prompt you to use your personal profile to add the app? This one is easy once you understand how they set up their system.  You either created the Fan Page or have been assigned as an admin to the Fan Page. This admin status is stored in your personal profile and provides you the rights to manage the Fan Page.  This is why Facebook requires your personal profile access, as the admin for the page, to add the app.  Makes sense but sure can be confusing when doing it the first time.

We also get asked why the Facebook dialog boxes that pop-up during installation indicate that you are full control to the application.  It makes sense for Facebook to complete information to their users when they are modifying their page with something from a third-party.  The app adding API that we use for our Facebook Store app requires these dialog boxes (sometimes up to three pop-ups) to outline the “potential” opportunities an app will have to gain access to your Fan Page information.  As an example, our app allows you to promote a product on your Fan Page timeline with one button click. Facebook wants you to know that the app has the rights to post to your page – seems scary in concept but isn’t because you are the only one that has control of using the feature.

We feel bad that this can be adding of an app can be confusing to Facebook users.  Hopefully this explanation helps to outline those situations so that the process is simple and understandable and you have more time to spend communicating with your fans and friends.

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Facebook Store Leverages the Facebook Tracking Pixel

Facebook Tracking Pixel

Spending money on Facebook ads? If so, tracking your success is extremely important. The opportunity to know exactly how those ads perform in terms of tracking what the user does is critical to validate your marketing activities.  Facebook’s new pixel code outlined by SmallBizTrends indicates how this can have great impact for even the smallest sellers.  We’re excited to make this simple with your Facebook Store.

When you create your ad in Facebook you want to know if they went to the page or product you are promoting. The pixel allows you to know exactly this information and review all the statistics inside of your ad manager.  Create your code in your Facebook Ad Manager. Here’s another link with lots of FAQ’s about using the pixel tracker.

Once you have the pixel code, either copy it or send it to your email. Grab that code and place it inside of ShopTab’s admin in these two simple steps – Settings/Facebook Tracking Pixel and then paste the code. This pixel will be placed on EVERY ShopTab Facebook Shop page.



Complete set-up and support details for ShopTab’s Facebook Pixel Tracking can be found on this link.

Let us know if you have any questions.

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New Facebook Features for Local Businesses

It seems like every few weeks Facebook rolls out a new feature to help small businesses sell through Facebook.

Facebook recently launched two brand new features for local businesses. One is a free analytics tool called Local Insights that shows small business owners foot traffic around their stores. The other is an update to Local Awareness Ads that enables businesses with at least five locations to dynamically make their Facebook ads more relevant to their customers.

According to Facebook’s announcement:

“Ads work best when they’re relevant to the people that see them, and now local awareness ads have new features that make it easier for businesses with multiple stores to create highly relevant ads for each of their retail locations.”

Local Insights

Page Insights now has a new tab with information for local businesses who want to understand more about the groups of people near their store. The new Local insights features will tell you the aggregate demographics and trends associated with people nearby, so you can better understand and serve the needs of those customers or potential customers.

The idea is that making ads more locally relevant to users will drive higher response rates and conversions than ads without location.

Facebook local selling


Awareness Ads

Awareness ads are a capability that allows multi-location businesses to leverage the data already in their individual location Pages to dynamically feed business or store locations (and related data) into Local Awareness Ads. If you haven’t already, this is a strong argument for creating individual location Pages for each of your stores.

Imagine walking around some local shops, scrolling your Facebook News Feed,  and getting an ad for a restaurant or clothing ship just a few hundred feet away. By reaching people within a mile (or two, or three) of your business, Facebook may be able to drive foot traffic to your store that leads to more sales.

Facebook shop local ads

Both features are tools that should be used with your Facebook shop. If you have any questions about these features or starting your own Facebook store, message us on Facebook or email us at


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How to Let Your Facebook Fans Know When You’re “Away”

Facebook announced one of it’s best new features for Facebook shop owners this month.

You already know from our post about Facebook Page response times that you can show messages that indicate you’re to respond “within minutes,” “within an hour,” “within hours” or “within a day.” Facebook then calculates an average response time for your Page and displays it to your customers and potential customers.

Facebook shop away message

What most people don’t know is that there’s also an “away” message that can be shown or delivered when no one is available. Messages submitted during an “away” period (e.g., in the middle of the night) won’t be factored into your average response time calculation.

Facebook is also allowing something called “instant replies,” which are automatic messages that contain any custom text you’d like to display when you’re away (e.g. “Thanks for reaching out. We’re away right now, but will get back to you as soon as we can!”)

According to Facebook:

“Even if a Page typically responds to messages within an hour, they can can set their visible response time to within a day and set customer expectations accordingly. This updated feature gives Page admins more control and flexibility to use their Page as a communication channel.”

We’re pretty excited about this new feature. Away messages will encourage Facebook shop owners to do a better job of communicating with customers and prospects visiting their Facebook Pages. This also advances Facebook’s mission of making Pages a communications platform businesses (especially local businesses).

You may not see this feature on your Facebook page yet. Facebook says the new tools and capabilities are “starting to roll out globally now and will be available to every Page in the coming months.”

Have questions about starting a Facebook store? Email us at or message us on Facebook.

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