Photos Increase your Facebook Fan Page Engagement

“Photo’s on Facebook  generate 53% more likes than the average post,” according to HubSpot. That caught your attention didn’t it, it caught ours too. So before the holiday marketing season has come to an end we wanted to give you a few tips to utilize this huge social sharing opportunity for your products.

First off, start adding visual content to your Facebook page. Whether it’s with product images or just pictures of fun things that relate to your business.

   

  

 

This is a great way to get your audience engaged while keeping them entertained at the same time.

But the best part about photos is when you include links with your images you can drive traffic to your Facebook shop or existing website.  HubSpot reports that images with links saw 84% more link clicks then plain text with links.

Here’s a quick tutorial for posting images:

1) Pick the image you want to post and save it to your computer.

2) Go to your Facebook Business/Fan page and click on Photo/Video

3) 

Select Attach Photo/Video

4) 

Hit Post!

5)  

What the final product will look like.

 

Think of other ways to utilize images to drive your customers back to your social shop. For example, image sharing sites such as Pinterest and Instagram offer the same link driving opportunities. The key to having a Facebook store is the marketing done around the application. Don’t miss out on this proven link driving strategy in your marketing plans.

Do you have great examples of photos boosting your sales? If so please feel free to share!

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Get your Facebook Shop Cyber Monday Ready

Black Friday is the Holy Grail for brick and mortar stores. But what about online retailers, where’s all their glory and fame? Just two words, Cyber Monday! Since the creation of Cyber Monday, online retailers have been scrambling to optimize this crucial selling day for their website and other online marketing efforts. eMarketer is predicting that holiday sales this year will be up 16.8% from last year with a huge spike around Thanksgiving weekend. Make sure you take part in this lucrative selling opportunity by adding a Facebook store to your marketing mix.

Step 1

Pick your Products

Your Cyber Monday store is a chance to showcase your best selling products. Or you can choose to highlight your close out items. Be sure to pick the best items that reflect your brand and business to sell on Facebook for Cyber Monday, sometimes less is more in a Facebook store.

Step 2

Create a Store

If you don’t already have a Facebook shop and have been on the fence about opening one, the holiday season is the best time to start. People are ready to shop and they’re using social sharing sites to find the best gifts and deals.

If you already have a Facebook store application, do you have more than one business/fan page? If the answer is yes, then you need to clone your store to increase your exposure. You can place an exact replica of your existing Facebook store on up to 5 business/fan pages.

*Either way update your ShopTab icon on your Timeline page to draw customers attention to your store so they’ll want to click on the app.

Step 3

Post your Products in your Customer’s News Feed

You’ve got your products in the store and the store is up and running on your Facebook page. Now you need to let people know the amazing deals you are offering them in your social shop. How can you do this? Easy, post a product!

Step 4

Optimize your Marketing

Cyber Monday is such a huge selling day because it hits on two critical selling points. It’s time sensitive and offers the “biggest” discounts for the holiday selling season. For a successful selling day you need to optimize your store to convey the same feeling.

-        For existing eCommerce websites with ShopTab, change your store banner to have a discount code for your Facebook customers to use during checkout. Make sure you frequently post about the discounted products in your Facebook storefront.

-        For those using PayPal for payments you can still offer the same discounts, or you can even offer free shipping. Convey this message in your store banner and all social postings.

The key to these marketing tips is to make them well known (Shares, Tweets, Pins, E-Mails, and other marketing activities) and time sensitive. Make sure you let your customers know this offer won’t last.

Step 5

Newsletter

Using a newsletter to promote your products can be a great tool to use during the holiday season. According to eMarketer, “Email is the preferred vehicle for online consumers to receive holiday promotions.”

If you haven’t engaged in email marketing before there are plenty of free email platforms to use. We like Mailchimp for their reliability and ease of use. When composing your email content make sure you place hyperlinks for your Facebook shop throughout the letter with great calls to action.

Put these five steps into action and you’re bound to see success on Cyber Monday. Let us know if you have other ideas to drive your social selling efforts during this important selling season.

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Three Social Tips for your Holiday Promotion Strategy

According to eMarketer 39% of online shoppers said they would begin their online holiday shopping in November. No time like the present to start a promotion plan to support your social selling strategy. With Thanksgiving just weeks away, we’re all scrambling to put together the perfect holiday meal. More than likely you have those certain family members like good ‘ol Uncle Joe who won’t let you forget to make his giblet gravy. Uncle Joe does a great job at promoting his holiday meal staple, because you’ll never forget that when Uncle Joe is near so is the giblet gravy. Your holiday promotion plan needs to take a few tips from Uncle Joe so you can become a memorable part of your customer’s holiday shopping experience.

Post a Product

One of the first steps for promoting your holiday products is to post your product on your Facebook page! If you are using a Facebook store for this holiday season then this step couldn’t be easier. Our Share feature allows you to easily share your products on your Facebook timeline for your fan base to see.

Think about the products that are your best selling items before you begin to post away.

A second piece to posting your products is to consider using Facebook’s Promoted post feature. If you have ever thought about spending money on the Facebook platform now would be a good of time as any. The promoted posts functionality allows your posts to reach a larger, widespread audience by targeting both fans and non-fans.

Target your Audience

Once you’ve determined which products you want to focus on, think about the ideal audience for each item, and then target that audience with your posts. You can be as specific as targeting the age and location of your ideal customer. This is possible through Facebook’s Targeted post functionality. Keep in mind this feature is still not available to all Facebook users at this time.

Promote on all Social Channels

Lastly, make sure you promote across all social channels. This is a key element to your holiday selling success. eMarketer reports Facebook is first for referral traffic for clothing but Pinterest comes in second with 30% of shared referral traffic. If you have image driven product, it’s crucial that you take advantage of image sharing sites such as Pinterest and Instagram. We’ve made this simple for those using a Facebook shop with our social sharing features. You can Tweet and Pin your products straight from your store.

At the end of the day, don’t forget that you want to create a memorable experience for your customers, one that they’ll want to continue thinking about year around. Here are some additional tips from PRWeb on ways to stay top of mind during the holidays.  Don’t let your best fans lose sight of your brand this busy holiday season!

In case you missed our previous holiday posts you can view them below.

 Five Tips to Kick off your Holiday Social Selling Success

How to Sell on Facebook for the Holidays

Holiday Success with Social Commerce

Holiday Shopping tips for your Facebook Store

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Place Your Facebook Store on Multiple Facebook Pages

Ever wonder why there are multiple Starbucks locations within a block or two of each other? It is all about coverage – more locations mean more revenue and more opportunities to capture new customers.  A  Facebook Store is a great way to create awareness for your products. Wouldn’t five Facebook Stores be better! ShopTab allows you to add your store on up to five fan pages.

Why you should have more than one Facebook Shop?

-       By opening your shopping experience to multiple Facebook pages you are allowing more people to have social discussions (shares, likes, tweets, pins…) about your products. The more discussions people are having around products in your store means a likely increase in sells.

-       Do you have business relationships that have a Facebook Fan page that would love to help your business out? If the answer is yes, then you can put them to work! This option opens up a whole new audience to see your products.

  • Example: A non-profit organization is trying to raise money for their cause by selling t-shirts or even direct donations. Companies that support the non-profit can place a cloned store on their business page to allow their fan base to shop for a cause. Reach out and ask them if they would be willing to help.

-       When you look at large retailers or distributors, you may notice that products are in multiple locations such as websites and marketplaces (Amazon or Ebay). Think of it as an opportunity to put your products on various Facebook marketplaces.

-       Many retailers or organizations support multiple Facebook Fan pages. Use our multi-store feature to place your store on each of these pages to broaden your opportunity.

Set up is simple.  You are placing the same store that you created the first time on each page with a click of a button.  All you need is admin rights to the page to add the store to the page.  The number of fan pages you can support is determined by your account plan.

-The Standard Plan allows for only one store.

– The Expanded Plan allows up to three stores.

– The Ultimate Plan offers up to 5 cloned stores.

Need to support more than five pages, send us an email and we’ll provide a custom option for your application.

For a step by step guide to setting up your multiple stores be sure to read our support document “Multiple Facebook Stores Implementation.”

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Five Tips to Kick off Holiday Social Selling

All right folks, Halloween is just around the corner. In the retail world we all know that means if your holiday shopping plan isn’t in place now then you’re late! If you’re still struggling with the best way to optimize your social selling experience, look no further then this blog post.

So you’ve got your store in place, it’s optimized for the holiday experience with festive descriptions and imagery. But now you need to bring people to your site to start shopping. What’s the best way to bring them in and stay in keeping with the holidays? Don’t turn into a Scrooge, we’re here to help!

These 5 quick tips will kick start your audience engagement to help you have one of the best holiday seasons on record! These quick tips aren’t in any way shape or form to replace your holiday selling strategy. Before you engage in any holiday selling we highly advice you to develop your social selling strategy first.

  1. Think about engaging in a newsletter campaign. Free e-mail services such as Mailchimp will let you create fun e-mail templates to distribute to your customers. Remember it’s the holidays so use festive calls to actions and images. Also let them know about your great online deals and sales that are available for a limited time only!
  2. Take a look at your budget and determine if you have some wiggle room to run Facebook ads. Target specific audiences that would be interested in your products. Offer up exclusive deals for clicking on the ad itself, like free shipping or an extra discount.
  3. Let your users create a virtual wish list by enabling the “Share with Friends” feature to post products to their page for their friends and family to see.
  4. If you are using Pinterest in your marketing mix, think about creating a board that is open to the public. Meaning let your fans post their favorite products or holiday wants onto your pin board. Not only does it increase engagement but gives you an idea of what your audience is looking for.
  5. Do you have great holiday tips and tricks involving your products? Share questions or unique offers regarding your products.  Create a video for your fans. Post to your social outlets and use Facebook promoted post to reach a larger audience base.

Side note, if you need help with your holiday strategy be sure to read our past blog articles to get you on the right track.

Holiday Shopping tips for your Facebook Shop

Holiday Success with Social Commerce

How to sell on Facebook for the Holidays

Share your holiday stores and stories with us for a chance to be featured!

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Cash Selling in Facebook

Selling products in Facebook with cash payments seems counter-intuitive, doesn’t it? The user is online so why wouldn’t they want to complete the transaction with an e-commerce solution? Sometimes that isn’t technically possible, it might not make sense based on the product or the client may be interested but they want to talk to the seller to make sure they get exactly what they want.  Most times a sales conversion can happen online, but sometimes it can’t.  Since releasing the Cash on Delivery (COD) feature for our Facebook Shop in July, we have been amazed with the success and creativity demonstrated by many of our clients.

There are many countries where online payment options for new micro-merchants, or even established bricks and mortar merchants, are extremely challenging to find or even non-existent.  Additionally, our informal review of Facebook’s top 20 countries by user count indicates close 80% of these countries are in traditionally cash-based economies – i.e. buyers don’t have credit options and are used to paying with cash.  The merchants in these countries have been very creative in leveraging the Facebook platform to engage their customers.  Extending a cash purchase option for their products may be an opportunistic for the seller and a valuable choice for their clients and new prospects.  A great recent example is The Ultimate Shop, a store for Ultimate Frisbee equipment that markets primarily in Venezuela.  The client orders are placed via the order form and then the store owner and buyer confirm the order and determine the appropriate delivery or pick-up method.

Some products come with too many options for a simple online purchase.  While some high-end retailers, such as Dell Computers, have made complex configurations simpler online, most retailers can’t provide those advanced solutions at a reasonable cost and end up aggravating their customers.  A great example of this is Garden Crate, a provider of locally fulfilled specialty gardening items.  They deployed the COD option because an incorrect order would hurt both their client relationships and profit margins. The choice of sizes, colors, unique designs and delivery made the COD feature an ideal way to create sales and social conversation regarding their products.

We’ve also seen where clients have used the cash payment coupled with an online payment.  In some cases, the cash option form is completed but at final order confirmation an online transaction option is presented, just in case the client wants to finalize payment.  We have one client that registers users for classes and then asks them to either pay online or they will have a representative call them within 24 hours to complete the registration.  What a great way to build your sales via social marketing and give the client control over the payment option that makes the most sense for them.

 

Facebook and other social networks are all about creating conversations. The option to make purchases may be a perfectly logical extension of those conversations.  Make sure you have the appropriate payment systems to handle those opportunities based upon your product, the norms in your country and what will work best for your client.  After all, the best conversations are when both parties walk away happy.

For more information:

Flexible Payment Options for your Facebook Shop

Cash on Delivery for your Facebook Store

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Add Dimension to your Social Marketing for Social Selling Impact

Many of our client discussions focus only on the core of marketing inside of Facebook. It is important to use all social opportunities to expand your social engagement.   We thought this week we should extend the love to Twitter and Instagram.  Small Biz Trends reported that up to 51.7% of traffic to small business sites come from social networks. Are you getting your share?   These two powerhouse social media applications are great promotion tools, to not only drive traffic to your Facebook store but build a new fan base for your products. We’ll give you a brief overview of how you can make them work for you!

Twitter

Recently Twitter updated its platform to give more creative space for users on their Twitter homepage. Make sure you update your Twitter page to take advantage of the new branding opportunities.

–       Change your Twitter Header. You can customize your own header now, so create one that reflects your brand personality. The new dimensions are 1200 X 600.

-        Update your profile picture. Pick one that not only blends well with your header image, but best reflects the essence of your business.

-        For more information on updating your Twitter page, Fast Company gives a brief run down for updating your page.

Now that you have optimized your new Twitter page, it’s time to optimize your engagement.

-        You only have 140 characters to reel your customer in so don’t be boring and most of all don’t be a salesman. Think of your posts as a chance to get to know your audience, be their friends and share great content with them.

-        If you have products that relate to certain trending topics, use the hashtag to gain their attention and be clever enough that they want to click on your link.

  • I.E. the trending topic is “nowplaying,” and your product is popcorn. #nowplaying in the comfort of your own home is our delicious bag of kettle corn (insert hyperlink) to your Facebook store.

-        Create videos! If you are launching a new product line or you want to re-vamp your audience put together a short, fun video for your fans.

-        Use our customizable Tweet text in your ShopTab admin. When your customers tweet your products they’ll post with the Tweet text that best reflects your brand.

Instagram

For those of you that aren’t really sure what Instagram is and how it could possibly benefit your business, listen up.

Instagram is a mobile application that gives users an opportunity to photograph their life and likes in unique ways to share with friends and fans. Users can interact with each other by commenting on pictures posts as well as “like” the images. The beauty of Instagram lies in its simplicity around images that help you and your business build personality as well as a following. You can also set it up to synch with your Facebook profile as well as Twitter account. So as soon as you post a picture, it can go live to your other social sites. Images are viral and users love them, the more you create the better just remember to point them to your Facebook shop or website for purchasing.

So how can you use this for your business?

-        Use Instagram to showcase your products. Create an Instagram account for your business specifically and post daily or weekly pictures of your products. Get creative with the posts.

-        Take pictures of ways to best use your products. Or think of funny ways customers have used your product and showcase it.

-        If you are going to launch new products, give your audience a sneak peek before anyone else.

-        Share things that inspire you and your employees.

-        If your products are hand-made, show the process from start to finish.

*Side note, make sure you don’t clog newsfeed with images. That can be a turn off. Plan out your Instagram strategy first, and then start snapping away.

These are just a few ways to get started with other social networks. Have a brainstorming session and come up with other creative ways to engage your audience. Then share with friends! We’d love to hear your ideas.

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Facebook believes in Selling on Facebook, so Should You!

Facebook has reached a lot of milestones this year. Their stock has gone public and the recent announcement of 1 billion users and counting. With all this growth Facebook has taken it upon itself to create what some would say is a better offering for their users by testing the waters of what has been coined “fCommerce.” So, what does this mean for the future of social shopping?

Last year fCommerce saw bad press and its future seemed questionable with publicized, large brand storefronts shutting down. Over the past 6 months, we at ShopTab have gathered a lot of data, along with some of our competitors that prove to the social commerce naysayers that not only is Facebook shopping sticking around but it can yield dramatic results. Jump ahead to present day with the recent announcement that Facebook has decided to enter the social selling playing field with Gifting and Collections. This is great news for anyone with a Facebook store.

Now that Facebook itself has invested time and money into the social commerce experience we can all but speculate that the future of fCommerce is looking up. It began with Facebook’s new feature called Offers. Offers allow business owners to create a coupon inside of Facebook that consumers can claim virtually or in their brick and mortar stores. Not only does it allow the Facebook fan to be rewarded for “liking” their page, but it then places the coupon in their timeline allowing their friends to claim or view the coupon as well.

Recently, Facebook made an announcement that they’re testing out social Gifting. A few select clients have been chosen for users to purchase products from Facebook itself. Here’s a brief example of how it would work; the Facebook user sees a recommendation from Facebook when one of their friends is having a birthday. They would click on the Gift icon and they can choose from a variety of vendors that are testing the feature out. Everything is then taken care of through Facebook and the gift is virtually given, and the giver is notified when the gift is sent, card is read, and the gift is unwrapped.

The most recent announcement has been Facebook Collections. With the success of Pinterest, more and more, social spaces are starting to follow the concept of a “board.” To keep up, Facebook has implemented the use of Collections. Select companies can now place their product images inside a Collection, fans can view the Collections and interact with the images. They are given the option to “want” the image, which places the photo in their timeline. This will drive product sales based upon the social view of the desired gift.

The beauty of each new Facebook feature for businesses is the social awareness it brings to your products and brand. Whether you’re using an Offer, Gift, or Collection it generates a post for timeline that allows users to share, comment, or even click on the image to claim it as their own. The bigger question is how does all this validate a Facebook store option?

          Buying and selling will be a natural extension for users on Facebook after interacting with Facebook’s new features centered around commerce.

          Social Conversations will start to evolve around products and brands with ease.

          A Facebook shop is a persistent app you can use to build your marketing plan around. By incorporating the use of Facebook’s Offer and Collection around your Facebook store it gives your fans something concrete to consistently come back to.

We want to note that not every feature is available to everyone. Currently Gift, and Collections is in the testing phase. But this doesn’t mean you can’t take advantage of Facebook’s other new features to promote your products and Facebook store to implement in your social marketing strategy. Here are a few quick tips and tricks to get started:

          Use Facebook’s Promoted or Targeted posts to promote a product announcement about a special offer or images.

          Think about devoting a part of your marketing budget to Facebook ad’s to help grow your audience. The targeting options allow you to connect with likely interested fans.

          Use a Facebook Offer to reward your fans. See what impact it provides to your sales or foot traffic.

          Lastly make sure you are optimizing your content. Check that your posts are engaging and not a sales pitch. Use imagery always.

Facebook’s new features are currently operating under a pay to play model. When creating your marketing plan think about the cost, and monitor your analytics avaiable to you to evaluate your R.O.I.

We think this change in commerce thinking by Facebook will bring new opportunities for savvy retailers. Will you be one of them?

 

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