Facebook is constantly evolving and striving to develop new features. They recently introduced the ability to embed Facebook posts on your website or blog. What does this mean for you? It allows you to have your visitors interact with your page in a way that they couldn’t before. You have always been able to have promotional posts on your Facebook page, and now you can also embed them on your website or blog, extending the opportunity to creatively promote your Facebook store items.
Your visitors are able to interact with the embedded posts by:
- Liking or sharing the post directly from your website or blog
- Visiting the Facebook page or profile
- Liking or following the Facebook page
- Adding a comment to the post
- Viewing the post’s comments and shares
- They have the ability to embed the post on their own website or blog
The embedded Facebook posts display the way that they do on your actual page so your posts will still include the original image, videos, hashtags, and text content. This is one of the features of embedding posts that allow the same type of interaction as when the post is on your actual Facebook business page.
An important detail to note is that your posts must be marked as “Public” in order to be embedded. If your post is public then you will be able to choose from the drop-down menu to “Embed Post”.
A dialog box with a code will then pop up that you can copy and add to your website or blog. Once you have the code you can add that into the code on your website or blog to have that post embedded.
Once you have embedded the post onto your blog or website this will enable you to further promote your Facebook store items or any other popular post You are still able to promote with a few clicks on your Facebook, Twitter, and Pinterest promotion buttons in your Facebook store app, but now Facebook has made it even easier for a wider fan base to interact.
Your visitors can socially interact with you more through your blog and website besides just being able to comment or share your pages. They now have the ability to share individual posts and like your page directly from your website or blog. This takes out the extra step of having visitors bounce from your site to your Facebook page. You can reach them with your website, blog, and Facebook all in one convenient location.
This Facebook feature will create more promotion abilities and user engagement opportunities than ever before and will allow you to reach a wider audience. Utilize the embedded post function for those discounted products to develop the most buzz about your Facebook store and its products.