A key to the success of gaining followers for your blog is to utilize all the channels you can. You need to be active in your community†and interactive with your followers. Users need to know that your blog is out there and that it can provide them with valuable information. This can be very helpful to developing traffic, and if you have an ecommerce site or a Facebook store, the following tips are essential to driving traffic to your blog and store.
1.†††††† Guest Blogging
You can be a guest blogger to get your blog in front of a new audience, make sure that you arenít just guest blogging for the sake of it. If you are going to create guest blog posts you should be creating them for other blogs that are going to reach a relevant audience for your business. You can focus on reaching out to bloggers who you would like to do a guest post for. Many bloggers are happy to embrace new bloggers as it adds another dimension to their current blog. It is best if you help them to understand your unique point of view so that they can understand how you would bring value to their audience.
2.†††††† Comment on Other Blogs
The comments section on blogs is a great way to interact and create relationships with those who are relevant to your business. Another value of this section is that when posts generate many comments this can be as entertaining as the blog itself and can create more user engagement, which is great when you start this kind of dialog. If you donít abuse its use, you may include a link to your blog in your comment (make sure it is highly relevant) so each time someone reads the article they are seeing the link to your blog.
3.†††††† Link from Your Personal Email to Your Blog
You can personalize your email signature. A great way to get more exposure is to have a link in your email signature to your blog and your social media channels. This creates an easier way for anyone you are emailing to get access to your blog and to your social platforms. Set your automatic email signature to ensure that your links show up on each email that you are sending out.
4.†††††† Add an RSS Button
RSS feature letís followers quickly access your blog for more information. The RSS feed allows them access your blog from multiple channels. There are users out there who wonít stick around if they arenít able to subscribe to your blog, be sure you make it easy for them to subscribe to your blog.
5.†††††† Be Active on Twitter and Facebook
Twitter is a great way to be interactive and reach out to bloggers for guest posting opportunities. You can easily share posts on your blog on both Twitter and Facebook, which helps build an exposure to your blog as well as increasing your rank in search engine results. An increase in rank can lead to more traffic for both your website and blog. Both Twitter and Facebook make it easy for you to find those who are relevant to your business, and it allows you to easily engage with them. You can use these social media platforms to drive traffic to your blog.
6.†††††† Share With Your Social Network
If your articles are informative and entertaining then followers will want to read them. This can help you to gain traffic to your blog from various social media sites. Keep your audience in mind as you share posts on the different platforms, for example LinkedIn is more business centric and those posts should be more on the informative and educational side of the spectrum.
7.†††††† When Posting Focus on Entertaining and Informing
There are generally 2 main reasons why users read a blog post: for information or to be entertained. Think about what people are looking for and use your blog to meet their needs. This will help you gain more traffic to your blog because you are providing information that people are searching for.