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6 Easy Ways To Promote Your Facebook Page Without Buying Ads

It’s true. Facebook ads are becoming an increasingly important component of effective social media strategies, and organic reach on Facebook has decreased in relation to paid advertising. There have even been some reports of organic reach below 1%. Unfortunately, for many small and growing businesses, shelling out a lot of moneyon Facebook adsisn’t in the budget yet.

Don’t fret! There are a lot of Facebook fan pages out there that have created large, engaged, organic followings while spending $0.00 on Facebook ads. They’re able to drive fans to their Facebook store and boost sales without massive advertising costs.It may be more difficult, but if you know the rules of the game you can successfully avoid “paying to play” on your fans’ Facebook walls.

ShopTab Facebook store

Here are 10 ways you can get better organic reach with yourFacebook page without buying advertisements:

1. Postcontent that leads tohigh engagement

It seems like a no brainer, but many businesses forget that low-quality posts will lower your overall organic traffic. Every time you post something that has a low engagement rate you’re sending a signal to Facebook that says “This isn’t interesting to my fans.” Test a few different types of posts with your fans to see what gets the most comments, shares, and clicks. If one of your latest posts didn’t have high engagement, ask yourself why, and then adapt.

2. Always include an image, link, or video with your post

Visual is powerful. 40% of people will respond better to visual images than to plain text.

3. Don’t overpost (or underpost!)

The rule of thumb is to avoid posting content more than2-3 times/day. That said, make sure you’re posting at least once every other day to avoid stagnation on your page.

4. Cross promote your posts on other platforms

Share your Facebook post on Twitter, Pinterest, your blog and any other platforms you use to distribute your content.You’ll be able to get your posts in front of a larger audience, which will help youexpand your overall reach and post performance.

5. Continue to grow your fan base

Only getting10% of your current fan base to see your posts? Doublethe total number of fans on your page and you’ve doubled your reach. Here’s a trick you can use to invite all of your friends and family to like your page: Invite All Facebook Friends to Like a Page at Once

6. Avoid “click-bait” text with your post

What do I mean by “click-bait”? I’m talking about posts that are heavy in words like “Click here!” or “Comment on this post!” or “Share this post for…”- Facebook is cracking down on click-baitand you don’t want to take any risks that might hurt your reach. Stick with posts that contain interesting content that your fans will enjoy rather than “salesy” content (posts that just encourage fans to take an action or make a purchase).

Have you used other techniques to avoid buying ads on Facebook? How are you increasing your engagement rate? Let us know in the comments or send us a note on the ShopTab Facebook page.

Zach Beattie

Zach Beattie

Hi, I'm Zach! Welcome to the ShopTab blog, the best place to get the latest and greatest tips and tricks for Facebook selling and marketing your Facebook shop. Feel free to email me at zach (at) shoptab.net (yep, that's a real email) if you want to connect. I'd love to hear from you.

  • Andy Thompson

    This article is really useful. Just stated the natural ways in promoting someones Facebook page without the use of Advertisement. I really like it. How about with the use of Advertisement? Can you differentiate please. I am looking for a content on buying and on advertising like what I saw on here . Thanks.

  • ddmm1

    These are some great tips Zach! In particular number 4. Another platform to cross promote your page would be Downdrops.com

  • Andy Thompson

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  • Lexine Mendoza

    I really love the idea of Reaching out, and advertise, in this case it is more effective in attracting visitors to come to your facebook page.
    Great. thanks for posting.
    There are other useful ways and techniques about promoting facebook page and other social media account at http://www.troopsocial.com
    I hope it would help

  • Gardenwife

    What are your thoughts on posting to Facebook selling groups/walls? How often should businesses post to them?

  • Kevin Gralen

    We don’t suggest that you do this. It can feel like spam to those groups unless you’ve been invited to do so. Posting on your own wall/timeline about your products or store makes lots of sense since those fans/friends have elected to hear from you. We recommend 1 to 3 times a week but to make sure the posts are engaging and conversational.

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