Most research has shown that Twitter users live on their news feeds. They like to see what is going on with the people and companies they are following on Twitter. A challenge that social commerce retailers’ face is how to appear in customer’s news feeds to create brand awareness. The Facebook store app, ShopTab, provides the “Promote” functionality within the store application, making it easier than ever to promote your products to fans.
Another challenge that social commerce companies face are that soon Twitter will move everyone over to their new design. It is important to use this change to your advantage and to know how to better promote your products through this channel.
1. Use ShopTab’s “Promote” Feature
When you are in the admin panel of your Facebook store app you can select the new Tweet button for the product you want to promote on your Twitter page.
You can then develop the creative message you want to convey to your audience (it must still be within the 140 character limit). This message will post directly to your Twitter page and will show up in the news feed for all those who follow your company.
As mentioned above the post you created will show up on your followers’ news feed and will be accessible for desktop or mobile users. This is a great way to drive sales to your Facebook shop.
2. Utilize the New Twitter Design
When your page gets moved over to the new Twitter design, which is more visual than the previous design (some call it more like Facebook) you will need to make sure that your profile has all the new features. This is going to include larger images.
Images are going to be more abundant on the new design for your company’s profile. If you have not switched over to the new design yet here is my personal example below. You will need to make sure that all the new features are in place for you, such as the larger cover image.
3. Change Your Content Strategy
The new Twitter updates will almost require you to update your own content strategy. They are putting more emphasis on images in your posts and they are making them more prominent. This will be more similar to how a Facebook image would appear in your news feed. Images are what most often grab your audiences’ attention. If you weren’t already incorporating a lot of images (as you probably weren’t since in the old layout they were not prominent) you should now use this opportunity to make your posts more visual. The faster you adapt to this change the faster you will be able to effectively reach out to your customers.
4. Know What Your Customers Want
Knowing what your customers want through social media is a key element in how you interact with them. If you currently have a Twitter then you probably have a good idea of why your customers are following you. Don’t let the new layout drive you away from your original mission.
Use the more visual elements to communicate more effectively and provide your customers with what they are looking for whether it’s a product or customer service.
Twitter allows you to communicate and promote products effectively to your customers be sure to utilize the new Twitter features to reach your audience and use the integrated Facebook store app features to promote your products and drive the business back to your Facebook shop.