The warmth of summer is great for getting outside, but it’s not always great for sales. The “dog days” of summer shopping can often lead to lower buyer engagement.
A lot of companies experience a traditional decrease in sales during the summer months and are at a loss to explain what is happening. Don’t worry — a seasonal decrease is normal in the digital e-commerce industry due to normal summer activities like vacationing.
As overall e-commerce sales dip, sales in Facebook stores can dip as well. Here are 3 ideas for boosting summer sales and minimizing the impact of slower
1. Use a product discount to clear out old inventory
Need to remove some inventory that’s been sitting around for too long? Consider running a sale or discount on your Facebook Page for your fans.
Facebook store promotion codes are incredibly selling tools. They draw attention to your products, encourage more of your fans to purchase items, and help you retain customers.
The types of promotion codes you can offer are:
1. Percentage Discount
Example: Take 15% off the price of your items for Cyber Monday
2. Fixed Amount Discount
Example: Everyone who orders $50 worth of items in your store gets $10 off their order
We’ve created a guide for creating Facebook store promotion codes, and you can get your first promotion code launched in minutes.
2. Boost a product with Facebook ads
If used correctly, a boost can help you sell more with your Facebook shop, and if you’re selling more, you can offset the cost of the promotion.
With as little as a few dollars, you can double the number of people who see your post. That can be a big needle mover if you understand that more impressions often means a greater likelihood of making a sale.
If you’ve never tested ads before, follow this Facebook store guide for boosting posts.
3. Share different types of content
Sometimes sharing the same things over and over can make things a little stale. Consider sharing a new type of image or an product that normally wouldn’t get the spotlight.
This can be a good way to remind your audience that you still have something fresh to offer. It’s also a good way to engage fans that typically scroll past your content.
Give one or more of these techniques a try and you’ll be out of the “dog days” before you know it! If you have any questions about opening a Facebook store or about your Facebook store account, email us at email@example.com.