How to Restrict Traffic to your Facebook Page and your Facebook Store

No-Thru-Traffic-Sign
Periodically we hear from clients that they desire to restrict traffic to their Facebook Fan Page or even just to their Facebook Store inside of their Fan Page. The reason can range widely from a desire to only connect with those within their country to wanting to restrict purchases from countries that have a high propensity of fraud. Here’s a recent comment from a ShopTab support ticket below.

“I simply cannot afford to have purchases from fraud-prevalent countries
like XXXXX, XXXXXX, XXXXXX etc”

We blocked out the countries but it gives you the flavor for the concern.  We have found that there are two ways to solve this problem. We’ll outline those below.

1) Restrict Country Traffic to your Facebook Fan Page.

Facebook allows you to either restrict specific countries or to only allow traffic from a list of countries as noted below under the Settings/Country Restriction option. This solution can work for most fan pages.

Restricted_Country

2) Restrict Traffic for your Facebook Shop

If you are using ShopTab’s integrated cart, we allow you to use the shipping options that are set up within PayPal. In most countries, PayPal allows you to set specific countries where you do not want to ship your products. See the option noted below.

Restricted_Country_#2

Click here for more information on Facebook Store Restricted Country Sales.

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Why Your Personal Profile is Needed to Add an App to Your Facebook Fan Page

Adding_an_App

“Why are you trying to add your app to my personal Facebook page?”

We get this question from new clients when someone is adding our Facebook Store app to their Facebook fan page.  The required Facebook process for adding apps to Fan Pages creates loads of confusion for users – you want to add the app to your fan page, not your personal page.  To make matters worse, Facebook’s application adding dialog boxes will make you think that an app will have full access to your personal page and your friends – downright scary!  Let’s clear this situation up once and for all.

First, why does Facebook prompt you to use your personal profile to add the app? This one is easy once you understand how they set up their system.  You either created the Fan Page or have been assigned as an admin to the Fan Page. This admin status is stored in your personal profile and provides you the rights to manage the Fan Page.  This is why Facebook requires your personal profile access, as the admin for the page, to add the app.  Makes sense but sure can be confusing when doing it the first time.

We also get asked why the Facebook dialog boxes that pop-up during installation indicate that you are full control to the application.  It makes sense for Facebook to complete information to their users when they are modifying their page with something from a third-party.  The app adding API that we use for our Facebook Store app requires these dialog boxes (sometimes up to three pop-ups) to outline the “potential” opportunities an app will have to gain access to your Fan Page information.  As an example, our app allows you to promote a product on your Fan Page timeline with one button click. Facebook wants you to know that the app has the rights to post to your page – seems scary in concept but isn’t because you are the only one that has control of using the feature.

We feel bad that this can be adding of an app can be confusing to Facebook users.  Hopefully this explanation helps to outline those situations so that the process is simple and understandable and you have more time to spend communicating with your fans and friends.

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Simple Google Feed Works with your Facebook Shop   

Google Search Logo

What’s the easiest way to update or populate a Facebook Shop with your products? If you have an existing website or using a marketplace to sell your products you can likely export a file with all of your product details.  This file is a quick and easy way to start and update your Facebook selling efforts via a Facebook Store.

Most website e-commerce solutions or market places support the Google Product Search format for export.  Google uses these files to provide enhanced ability for any seller to make sure your products are optimized for searches online.  Just export your information from your website or marketplace site and then load it into Google for optimization.  You will then have options to even advertise via Google based upon these listings.

ShopTab allows you to upload this file directly into our system to update your Facebook store either manually or in an automated fashion.  Once uploaded into ShopTab, you will have a complete store within Facebook to sell your products or services.  The optimal file type to use is Google’s text tab-delimited file format. This simple format doesn’t require any modification prior to loading into ShopTab.  Upon a successful upload you will receive a notification that the products are now listed.

Data Feed for Facebook Shop

Other ShopTab Data File Resources:

Google Based support for Facebook Shop
Enhance data file support for Facebook Store

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Facebook Store Leverages the Facebook Tracking Pixel

Facebook Tracking Pixel

Spending money on Facebook ads? If so, tracking your success is extremely important. The opportunity to know exactly how those ads perform in terms of tracking what the user does is critical to validate your marketing activities.  Facebook’s new pixel code outlined by SmallBizTrends indicates how this can have great impact for even the smallest sellers.  We’re excited to make this simple with your Facebook Store.

When you create your ad in Facebook you want to know if they went to the page or product you are promoting. The pixel allows you to know exactly this information and review all the statistics inside of your ad manager.  Create your code in your Facebook Ad Manager. Here’s another link with lots of FAQ’s about using the pixel tracker.

Once you have the pixel code, either copy it or send it to your email. Grab that code and place it inside of ShopTab’s admin in these two simple steps – Settings/Facebook Tracking Pixel and then paste the code. This pixel will be placed on EVERY ShopTab Facebook Shop page.

Pixel_Creation_#4

 

Complete set-up and support details for ShopTab’s Facebook Pixel Tracking can be found on this link.

Let us know if you have any questions.

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New Facebook Features for Local Businesses

It seems like every few weeks Facebook rolls out a new feature to help small businesses sell through Facebook.

Facebook recently launched two brand new features for local businesses. One is a free analytics tool called Local Insights that shows small business owners foot traffic around their stores. The other is an update to Local Awareness Ads that enables businesses with at least five locations to dynamically make their Facebook ads more relevant to their customers.

According to Facebook’s announcement:

“Ads work best when they’re relevant to the people that see them, and now local awareness ads have new features that make it easier for businesses with multiple stores to create highly relevant ads for each of their retail locations.”

Local Insights

Page Insights now has a new tab with information for local businesses who want to understand more about the groups of people near their store. The new Local insights features will tell you the aggregate demographics and trends associated with people nearby, so you can better understand and serve the needs of those customers or potential customers.

The idea is that making ads more locally relevant to users will drive higher response rates and conversions than ads without location.

Facebook local selling

 

Awareness Ads

Awareness ads are a capability that allows multi-location businesses to leverage the data already in their individual location Pages to dynamically feed business or store locations (and related data) into Local Awareness Ads. If you haven’t already, this is a strong argument for creating individual location Pages for each of your stores.

Imagine walking around some local shops, scrolling your Facebook News Feed,  and getting an ad for a restaurant or clothing ship just a few hundred feet away. By reaching people within a mile (or two, or three) of your business, Facebook may be able to drive foot traffic to your store that leads to more sales.

Facebook shop local ads

Both features are tools that should be used with your Facebook shop. If you have any questions about these features or starting your own Facebook store, message us on Facebook or email us at support@shoptab.net.

 

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How to Let Your Facebook Fans Know When You’re “Away”

Facebook announced one of it’s best new features for Facebook shop owners this month.

You already know from our post about Facebook Page response times that you can show messages that indicate you’re to respond “within minutes,” “within an hour,” “within hours” or “within a day.” Facebook then calculates an average response time for your Page and displays it to your customers and potential customers.

Facebook shop away message

What most people don’t know is that there’s also an “away” message that can be shown or delivered when no one is available. Messages submitted during an “away” period (e.g., in the middle of the night) won’t be factored into your average response time calculation.

Facebook is also allowing something called “instant replies,” which are automatic messages that contain any custom text you’d like to display when you’re away (e.g. “Thanks for reaching out. We’re away right now, but will get back to you as soon as we can!”)

According to Facebook:

“Even if a Page typically responds to messages within an hour, they can can set their visible response time to within a day and set customer expectations accordingly. This updated feature gives Page admins more control and flexibility to use their Page as a communication channel.”

We’re pretty excited about this new feature. Away messages will encourage Facebook shop owners to do a better job of communicating with customers and prospects visiting their Facebook Pages. This also advances Facebook’s mission of making Pages a communications platform businesses (especially local businesses).

You may not see this feature on your Facebook page yet. Facebook says the new tools and capabilities are “starting to roll out globally now and will be available to every Page in the coming months.”

Have questions about starting a Facebook store? Email us at support@shoptab.net or message us on Facebook.

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3 Tips For Creating Facebook Store Video Ads

Why would you want to create video ads in the first place?

It drives more sales to your Facebook shop. According to data from comScore, 64% of consumers are more likely to buy products after watching videos about them. You can use the power of video ads to get more prospective customers interested in your store.

Image: Digiday.com
Image: Digiday.com

Follow these steps and you’ll be well on your way to creating great video content for your Facebook shop.

1. Choose a specific audience

Rather than create content that targets anyone, focus on creating videos that target a specific audience segment. These videos are more likely to get clicks to your website, shares, comments and likes.

Instead of making a general video that covers everything, create a video for one specific product or service in your Facebook store.  General videos are good for branding but not for businesses focused on driving sales.

2. Get the viewers attention quickly

The most effective videos on Facebook get to the point right away. You need to catch the attention of your audience in the first 5 seconds. Most videos are muted unless the user clicks on the audio button. This means that you need to strong visuals to accompany the audio that you have. Some viewers are likely to skip videos that are too commercial, so keep it personal and interesting.

3. Keep it short

Most marketers will recommend that you create videos that are about 30 seconds long (any longer and people tend to get less interested).

In some cases you can make the video up to 2 minutes long (if you’re adding value during the whole video). There are a few cases where long videos might work. For example, users already know your brand and like your content. Also, if the video is useful or entertaining, your niche may be willing to invest time watching it. If you’re new to video, start with a short 30-second video showing off one of your best selling items.

Questions about starting a Facebook store? Message us on Facebook or email support@shoptab.net.

 

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7 Facebook Marketing Blogs You Should Start Reading Now

best Facebook blogs

There are hundreds and hundreds of writers out there sharing information about Facebook, but what content is the best?

At ShopTab, we like to focus our content on selling on Facebook with a Facebook store. We’ve pulled together a list of other, related blogs and publications that you should be reading as well. We recommend bookmarking these pages or subscribing to their content if you want the freshest Facebook-related content around!

1. Jonloomer.com – advanced Facebook marketing and advertising techniques

2. KimGarst.com – how small businesses can use social media to gain new customers.

3. HubSpot – a great marketing blog that covers everything from Facebook to email campaigns.

4. SocialMediaExaminer – one of the most comprehensive social media sites with some great Facebook guides.

5. Practical Ecommerce – learn general ecommerce trends and techniques for success selling online

6. Buffer Social – read about keeping your fans and followers engaged with your content.

7. Facebook for Business – Yep, that’s right – Facebook itself is one of the best places to stay up to date with changes to Facebook ads and Pages.

Any sites we missed? Add them to the comments below!

 

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How To Decide Which Facebook Posts to Boost

If you’ve read our Facebook shop guide about boosting your Facebook posts, you know that boosting is one of the cheapest and easiest ways to drive sales on your Facebook page.

But how do you decide which posts to spend money on? You probably already know that you can boost everything. You only want to spend money on posts that will help you grow your business.

The key to choosing posts that have already gotten noticeable engagement. Audiences are more likely to engage with your content if they’ve noticed that others have already “liked” or “shared” the content. Use the traction you already have on a post to validate that the post is high quality and then boost it to reach more people.

boost post

If you boost a post prematurely, you may be wasting money on a post that doesn’t resonate with people. No matter how good you think a post is, it may not be what your audience wants. It’s difficult to predict exactly what your fans want to see, and the only way to know for sure is by boosting posts that do well organically.

But how many “likes” and “shares” makes a post high quality?

The answer varies for everyone. A good rule of thumb is to only boost a post that in in the top 15%-20% of your best performing content. You may want to double down on boosting if you’re in a busy shopping season.

When you choose a post to boost, always remember to track the results using your Facebook store analytics dashboard. You’ll be able to see how many people people engaged with your post, how many “buy now” clicks you had in your store and how many Facebook store page views you had. This information will help guide future decisions about what content is best for promoting.

Have any questions about promoting your Facebook shop content? Email us at support@shoptab.net or message us on Facebook!

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Mobile Commerce Sales Are Higher Than Ever

Mobile commerce is exploding, and there’s no sign that it will slow down. Driven by rapid adoption of tablets and smartphones and faster, easier ways to pay, mobile commerce now accounts for 7 percent of all e-commerce sales, roughly a 7x increase since 2010. That number is expected to rise to more than 50 percent in the next three years.

Internet Retailer estimates that mobile commerce in 2015 will grow 2.58 times faster than total e-commerce sales, which they project will grow 15% this year to an estimated $350.64 billion. They also estimate that 2015 U.S. mobile commerce sales will total $104.05 billion, up 38.7% from $75.03 billion in 2014.

Facebook mobile selling

If you’re the owner of a Facebook store, these numbers are important to keep in mind. The only way to effectively sell on Facebook is by capturing sales on mobile devices. That’s why we created smart links that work on mobile phones and a handful of other mobile friendly Facebook selling features.

In previous posts we’ve shown how much Facebook store sales on mobile devices have grown over the past year. Customers want to shop on the go, make purchases when they’re ready to buy, and not be held up by the need for a computer or a physical store.

Mobile selling on Facebook

 

The introduction of Facebook’s call-to-action button is creating several positive outcomes for web and mobile merchants, including lower customer acquisition cost, increased sales conversions, and higher customer lifetime values.

 

Interested in starting your own Facebook shop? Email us at support@shoptab.net or message us on Facebook.

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