A common misconception about Facebook advertising is that it costs a lot of money. The reality is: advertising doesn’t have to break the bank. There’s likely a lot of room in your Facebook shop budget for a few well-targeted promotions.
If you’ve been selling on Facebook for a while, you’ve probably run into the problem of reaching a limited number of users (even if you have great content). Organic posts can go a long way, but promoting your content can help your Facebook store reach new heights.
We put together a simple Facebook marketing strategy that you can launch with only $10.
1. Decide what posts you want to promote.
Not all content is worth promoting. Be picky about the posts that you spend money on. You want to only promote posts that link directly to your Facebook shop and have a compelling offer for your potential customers.
2. Create unique content to accompany your post.
If you’re just posting stock photos, you’re not doing a great job telling the story of your business. Take compelling photos or create videos that are unique to your brand and your story. For instance, if you sell clothing, post a picture of one of your happy customers.
3. Make your audience specific and targeted.
You can target your exact audience when boosting a post. Choose “People who like your page” or “People who like your page and their friends” to reach the people you want to reach. Target people who like your page if you want to reach people who are already familiar with your brand.
4. Track your results
Nailing down the best images and copy may require testing. Measure the impact your promotions have on sales in your Facebook shop and then iterate until you’re seeing impact.
If you’re new to boosting Facebook posts, follow our Facebook shop promotion guide.