Organic Wall Posts Impact Facebook Store Sales

Last week, I explored the impact adding the “Shop Now” call-to-action button had on Facebook store sales and engagement.

The results showed that the button led to a drastic increase in both Facebook store sales and impressions. The call-to-action button’s appearance on mobile phones is likely the main reason for it’s success, but we wanted to take this experiment a bit further by adding Facebook wall posts to the mix.

The question we were trying to answer was this: What happens when you pair the call-to-action button with product promotions on your Facebook wall? 

When we ran the test, we wanted to count the number of sales, but we also wanted to measure interest and engagement.

We took a look at the ShopTab Performance Dashboard to see store views, social activity, and the number of times people added Facebook store items to their cart.

On two days, we measured the impact of product promotions on one of our client’s walls to see if we could correlate the posts to activity in the store.

Can you guess which two days we posted based on the image below?

organic reach Facebook store

Yep, that’s right.

On the two days that we posted about products, activity in the Facebook store nearly doubled. In this case, the posts were completely organic, meaning we didn’t pay money to “boost” the post through Facebook.

Here’s an example of one of the wall posts. Nothing fancy, just a brief post describing one of the deals in the Facebook store.

Shed Head post 1

138 likes, 12 comments, and 12 shares. Sales after this post skyrocketed, and the interest/engagement were noticeably larger in the Facebook store compared to days where products were not mentioned.

We’re going to take this test one step further.

Instead of just testing organic posts, we’re going to test paid posts (“boosting” the product promotions using Facebook’s ads platform) to see what impact that has on Facebook store activity.

Come back next week to see what impact paid promotions have on our featured Facebook store!




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How Much Should I Charge for Shipping in My Facebook Store?

shipping Facebook storeDetermining shipping costs for your Facebook store products can be a confusing and difficult task.

If you’ve never shipped anything before, you may be asking yourself a number of questions.

Do I want to set limits on where my product is shipped?

What if I charge too much for shipping and lose customers?

What if I don’t charge enough for shipping and lose profit?

How can I determine shipping costs if my items are all different weight & sizes?

If you’re asking yourself these questions, you’re not alone. It may take a few purchases to get your shipping process nailed down. I’ve created the guide below to help you determine your ideal shipping cost. Everyone’s shipping needs are different, but if you’re completely new to Facebook selling, this is a great place to start.

1. Choose a shipping provider.

Every provider will have disadvantages and benefits, so it’s important to take a look at each provider’s website to determine what makes sense for your business. Some options for shipping providers include:


2. UPS

3. FedEx

USPS is by far the cheapest shipping option if your package is less than 2 pounds. Currently, USPS offers 3 main shipping services:

  • First Class Mail – Arrives within 2-5 business days
  • Priority Mail – Arrives within 2-3 business days
  • Express Mail – 1 – 2 business days depending on location

The main disadvantage is that USPS does not guarantee the delivery date of any packages. If reliability is a top priority for you, you may want to choose someone else.

UPS is widely considered to be the most reliable, and they have discounts if you ship large volumes.

You may also want to consider the proximity of the shipping provider. If your business is across the street from a FedEx, it might make sense for you to use their services for shipping.

2. Take some products to your shipping provider to determine estimated costs

I always recommend that you take several of your most popular items to your chosen shipping provider to get a sense of the cost to ship certain items.

They are the experts, and you’ll learn a lot just by swinging into one of their offices and asking some questions. Many providers offer flat-rate boxes, meaning the weight of the item doesn’t matter as long as it fits inside a certain size of box.

Write down some of the cost estimates they give you so you have them for reference.

You’ll also want to ask about international rates. Many shipping providers have expensive international shipping costs, and if you’re an international seller, you’ll want to take those costs in mind for this next step.

3. Calculate your “average shipping expense” and then experiment

This is where things get a little tricky.

What you’re trying to do is determine the average cost to ship items to your “average customer”.

Let’s say you sell jewelry and clothing.

If you know that it will cost you $5 to ship up to 10 pieces of jewelry, and $10 to ship a single item of clothing (based on the conversations you had with your shipping provider), you then have to ask yourself:

What’s the most likely “basket” of items that I’m going to sell and how much will that cost?

For instance, if you know that 80% of your customers buy 1 piece of apparel, and the other 20% buy jewelry (and you know that you can fit 100% of your apparel in a flat rate box that ships for $10), then charging a flat rate of $8 for shipping might make sense (that’s close to the average cost for the majority of your purchases).  As you’re customers’ buying habits change (let’s say they starting buying 4 pieces of apparel on average), then you may have to make adjustments to your flat rate.

If that doesn’t work for you, another popular option is to charge shipping based on the amount ordered (in $).

For instance, you could charge:

$6.95 for any purchases up to $75

$9.95 for any purchases from $75-$150

Free shipping for purchases over $150

After a few purchases, you’ll be able to tell if you’re covering your costs. A lot of shipping is based on experimentation. You have to have an understanding of your “average shipping expense” to determine your prices.

If you aren’t covering your costs, adjust the price. If you’re getting complaints about shipping prices, lower the cost (or provide a discount to your customers).

This is a great option if you’re using PayPal with your Facebook store in the US. They provide a handful of options for shipping – I’ve created a guide in another post that shows you exactly how to set up your PayPal shipping in 8 steps.

If you still feel lost on what to do for shipping, don’t worry. The best thing you can do is take action, choose a shipping cost, and learn from it. You’ll quickly be able to determine what’s working and what isn’t.

Quick Tip: Another way to “lower your shipping cost” is to adjust the prices of your items. People are more sensitive to the price of shipping then to the actual price of a product, so you can transfer some of the cost from shipping to the product itself without losing any profit from the sale.

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Facebook Call-to-Action Button Drives Product Interest and Sales

In previous posts, we’ve covered Facebook’s recent announcement of their new call-to-action feature, and we’ve provided a step-by-step guide for setting up your call-to-action button on your Facebook page.

Now, after we’ve had some time to see how the call-to-action buttons are impacting Facebook stores, the evidence is clear.

Call-to-action buttons are driving product sales. 

We’ve now had time to analyze Facebook store numbers before and after implementing the button, and the buttons seem to have a significant impact on the number of product views and engagement.

Here’s a look at the performance dashboard of one of ShopTab’s new Facebook store users. Notice that right after the implementation of the button, store page views and buy clicks increased dramatically.


In this case, the Facebook store user hadn’t promoted consistently on their Facebook page, meaning that all of this activity was created from the call-to-action button alone.

If Facebook store owners use the call-to-action button combined with consistent promotions of products through wall posts, they’ll undoubtedly see the impact when they look at their numbers.

Note: The ShopTab client mentioned above has started promoting on their wall and we’ve written Part 2 of this blog, which you can read here.

I’ve written about the best way to promote Facebook store products on your wall, and if you’re new to Facebook selling, you’ll want to make sure you check that out when you’re setting up your store.

One of the biggest advantages of the Facebook’s new call-to-action feature is that the button shows up on mobile devices.

Facebook Shop Now button

This may explain why it has such a dramatic impact on product/store views and sales. We’ve recently learned that Facebook’s 101 million US daily mobile users make up a whopping 78% of its 128 million daily US users.

We’re confident that this trend will continue, and Facebook users will become increasingly mobile with their browsing (and their shopping).

If you’re new to Facebook selling, take a mobile-first approach, and get your call-to-action button set up so you don’t miss out on sales.

Don’t forget to come back next week for the follow-up post on how product promotions (added to the call-to-action button) are impacting sales.

Note: As of February 19, 2015 Facebook hasn’t rolled out the call-to-action feature on all Facebook Pages. If you’re not seeing the button on your cover photo, you may have to wait patiently until Facebook decides to make the feature available to everyone.

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How To “Boost” a Facebook Store Product Post With Facebook Ads

While it’s important to note that organic reach in Facebook is far from dead, a “boost” now and then through Facebook ads can really do wonders for your engagement.

If used correctly (boosting the right post at the right time), a boost can help you sell more with your Facebook store, and if you’re selling more, you can offset the cost of the promotion.

With as little as $5.00, you can double the number of people who see your post. That’s huge if you understand that more impressions often means a greater likelihood of making a sale.

If you’re new to “boosting” posts on Facebook, here are the steps you need to take to get started.

Step 1: Click the boost button under the Facebook post you want to promote

boost 1


Step 2: Choose your audience

The audience can be changed based on location, age, and other demographics (you can click the “edit audience” button to get even more targeting capabilities). If you’re a local business and you only want to reach people in your area, this is the perfect time to set a location filter on your promotion.

boost 2

Step 3: Set your budget

While Facebook’s “default” setting for a promotion budget it $200.00, don’t let this intimidate you. You can get a lot of engagement for just $5-$10. If you have specific targeting in place, your money will go farther because you’ll only reach the people you want to reach.

Below the budget you’ll see a bar that shows the estimated number of people the post will reach.

boost 3


Step 4: Set your duration and currency

If you’re only spending $5-$10 per post, you probably don’t want it to run for several days (since it will be hard to measure the true impact of the boost). We recommend 1-2 days for each boosted post.

boost 4


Step 5: Launch and measure the results

Whenever you boost your post, you’ll be able to view statistics on the engagement directly below the post. Here’s an example of what you’ll see – you’ll instantly know how many people saw the post as a result of the money you put into the promotion.

You can dig even further into the results by clicking the “See Results” button below the image.

boost 5

While there’s no “sweet spot” for everyone when it comes to promoting an individual post, it can be a great way to drive additional sales.

Keep the conversation going below! We’d love to hear about your experience with boosting or promoting a Facebook post.

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How To Launch Your First Facebook Store Flash Sale: 9 Steps

Creating a Facebook store is a great way to sell on Facebook, but it only works if you’re able to effectively promote your products (you can’t just place the store on your Facebook page and hope people on the internet will stumble upon it). If you’re not selling enough on your page, it might be time to try something new.

It might be time for your first flash sale.

A flash sale is a deal or discount that you provide to your customers for a limited period of time. If you’re new to flash sales, follow this guide and you’ll be hosting your own sale in no time.

Step 1: Choose your discount/deal type

Before you can create your first flash sale on Facebook, you need to decide what type of discount or deal you’re going to provide for your customers. Options include:

1. % off certain products

2. % off all products

3. Free shipping for orders over ____ amount (refer to our post about PayPal shipping set up to make this happen)

4. Free shipping on everything

5. Product bundle

6. Whole amount discount (e.g. $10.00 off)

This is just a preliminary list, and you can get even more creative with your sales if you’d like. We’ve seen Facebook stores provide deals for new fans, deals for fans that share the most content, and deals based on limited inventory. While the options seem unlimited, it’s best to start with something simple and expand from there. Some of the most successful Facebook store flash sales we’ve seen are something simple like “20% off all products” or “Free shipping on all products”.

Step 2: Choose your timeframe

When choosing a timeframe for your deal, you want to think about a few things. You don’t want to run your flash sale when everyone is at work (Monday at 11:00 am for example) and you don’t want to run your flash sale when everyone is going to bed (like 11:00 pm) – that seems like common sense, but it’s really important.

At ShopTab, we’ve found that the best time to run a deal is in the evening on a week day (people are usually out of the house on weekends, but on week days they are more likely to be at home on Facebook after work). Between 7:00 and 9:00 pm is a popular range, but you’ll want to think about your fans and their lifestyles before you decide on a time. You may also have to consider time zones if you are selling to an international audience

Step 3: Build excitement

You should start promoting your flash sale at least 7 days before it goes live. You want people to know exactly when your deal is live and that takes a lot of promotion. Create at least 3-4 Facebook posts about the flash sale, and post them throughout the week leading up to the sale. You may also want to consider boosting your posts on Facebook ($5/post can go a long way) to get more people to see it.

Tell your fans exactly what type of discount they’ll receive. If you are limiting inventory, tell them that they should shop fast before you run out of items.

Facebook store flash sale

Step 4: Get personal

Don’t be afraid to message individual fans that shop your products often or ask your friends to share the sale – Facebook was designed for social interaction, so it’s important to be as social as possible (even at an individual level). You may also want to share your promotions on your personal Facebook page.

Step 5: Post more on the day of the deal

You should post at least 2 times on the day of the deal to remind your fans about the upcoming flash sale. People are busy, and will likely forget about the sale unless you remind them and remind them and remind them. Don’t go crazy and post 10 times (this will hurt your Page’s engagement), but it is important to realize that you are competing with other Facebook posts for your customer’s time and attention.

flash sale 2

Step 6: Be available when the sale goes live

Your customers will inevitably have questions during your sale, so be close to a computer (or a phone with Facebook access) so you can help people out when they need it. You’ll also want to see when orders come in so you can learn how your customers are behaving during the sale (i.e. do they buy immediately when the sale goes live or do they shop around for a while?)

Step 7: Create urgency

When the sale is about to wrap up, tell your fans that they “only have _____ minutes left before the sale is over!”

Creating a sense of urgency is a great way to get more sales (telling your fans that you have “limited inventory” can also do the trick)

flash sale 3

Step 9: Remind your fans about the next flash sale

When the sale has ended, create a post for the following day that reminds your fans about the next flash sale. You may find that having a flash sale at the same time each week is a really effective way to sell more through your Facebook store. As you continue to promote your Page and grow your fan base, people will start to learn exactly when your sales are… meaning they’ll come back time and time again to see the deals and buy more of your products.

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New Feature: Edit Facebook Shop Colors on Desktop and Mobile

Facebook store custom colors

We’ve rolled out a new feature for all of our Facebook shop users, and we’re pretty excited about it.

Colors can affect how much your customers buy, which means colors are an important part of your online shopping experience.

That’s why all ShopTab templates now have full color customization for their Facebook stores. With the new color settings you can change the colors on the store header, buttons, and text – on both desktop and mobile.

This means you can make the mobile store look different than the desktop version if you’d like.

With the new feature update, you’ll be able to change your store design to match the colors of your brand. You can even change colors based on sales you are having or on the shopping season (e.g. red, green, and white for a holiday sale). This is another great way for you to build your Facebook business the way you want it instead of getting stuck with a template that doesn’t fit your brand.

If you’d like to change your Facebook store colors, login to your ShopTab account and then follow these steps:

1. Click Settings and then select “Store Design Options”

custom color 1

2. Choose the three colors you’d like for both desktop and mobile

Facebook store custom color


You can type in the color’s hex code directly or select the color on the drop-down color spectrum.


color change 3

3. Preview your store to see if you like your newly-created design



color change 5      color change 4

And it’s that simple!

You now have a customized Facebook store that matches your brand. If you’d like to do even more customization with your Facebook store, you can add a custom banner or add your own CSS to change the store layout.

Send us a message on Facebook if you need any help with your color set-up and don’t forget to show us your newly customized store in the comments below!

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How One Boutique Made $2,500 In 6 Days With a Facebook Store

When I first started covering Facebook selling at ShopTab, I was skeptical.

I said what many were saying about Facebook:


“Organic reach is dead. Small businesses won’t survive.”

“You can’t accomplish anything unless you pay for Facebook ads.”

“There’s too much competition on Facebook. It’s not worth it.” 


The more I studied Pages that were creating Facebook stores, the more I learned the opposite. Businesses were thriving on Facebook and driving tons of sales… and many of them weren’t paying a dollar for ads.

sell more on Facebook

I’m about to share one of my favorite Facebook store case studies. The business, Lillians of Dickinson, launched a Facebook store a few months ago and has been and seeing incredible results.

We learned a lot during their launch, because we tracked everything. We measured their sales in the Facebook store and in their physical store. We measured their page growth and post engagement. We talked to the store owner. The results were clear: Organic reach in Facebook is not dead, and Facebook can be an incredible place to build an online store.

Selling on a custom-built website or in a marketplace doesn’t always make sense.

The market for women’s apparel is extremely competitive, especially for brick and mortar stores.  Lillians approached us because, like many businesses, they didn’t know exactly how to get the most out of online selling. They’d looked at building their own site, and even putting items on a big marketplace like Amazon or Etsy. While this is often viewed as the best approach to increase online sales, these environments have their downfalls. They can be highly competitive, expensive, and a pain to manage (especially if you aren’t particularly tech savvy).

According to Practical Ecommerce, these websites and marketplaces have an 80% failure rate.

That’s why Lillians decided to open a Facebook store.

Lillians of Dickinson is a dynamic and creative boutique located in Dickinson, North Dakota (which has a population of just over 20,000 people). Cami Havelka is the store owner and she started her business in April of 2012.

Cami was already using Facebook to connect with her customers. She had approximately 3,000 fans prior to the Facebook store launch (even though we’ve seen Facebook stores succeed with as little as 200 fans).

Lillians Case Study 1

Cami didn’t know what to expect when she created her store, but she was excited to get started. She created her Facebook store with ShopTab and started uploading her products.

Wait, wait, wait. What’s a Facebook store?

Sorry, I should’ve explained that sooner (If you already know what a Facebook store looks like, feel free to skip this section).

Facebook stores are online stores that live inside of Facebook. They allow your Facebook fans to click a “shop” tab on the side of your Facebook Business Page to buy your products.

Here’s an example (notice the “shop” link under the cover photo)

Lillians product page

ShopTab stores are customizable, easy to setup, and simple to manage. You don’t have to know how to code. And there are no transaction fees. All you need is a Facebook business page and a ShopTab account (7-day free trial and plans start at $10/month). It’s incredibly inexpensive compared to other platforms that are charging 5x that amount plus fees.

Moder blog 2

The best part: ShopTab Facebook stores are mobile friendly (which is important considering more than 50% of Facebook users are accessing Facebook through their phones)

mobile facebook store

After Cami set up her store, she was ready to launch.

She announced the “grand opening” of her store on Facebook to get her fans excited.

Lillians Case Study 2

The store was launched at 5pm on Monday, October 13th with a news feed post. Cami’s fans could click the link generated by ShopTab to automatically enter the store.

Lillians Case Study 4

We tracked the comments during the day of the launch. Several of her fans were asking about the products and engaging with the store. We could tell people were viewing the products…

Lillians Case Study 3

Immediately after the launch, Cami began to intersperse posts in the news feed about the products in the Facebook Store. Using ShopTab’s promotion tools, Cami was able to directly post from the application or post a picture manually and then insert one of ShopTab’s links within the post. Lillians of Dickinson focused on presenting popular items and responding quickly to any fans that had questions or comments.

Lillians Case Study 5

Some of the fans seemed pretty excited…

Lillians Case Study 6

Here’s where things get really interesting.

The team at Lillians of Dickinson did a great job of promoting their Facebook store, both before and after the launch. Once the Facebook store launched, Cami used high-quality product images and product placements in the Facebook news feed to highlight the online store and specific items.

After 6 days, we called Cami to see how the launch went.

When Cami totaled the number of online sales and in-store sales that were influenced by the Facebook store launch, she had sold $2,500 worth of products. 

Not too bad for 20 minutes of set-up and few Facebook posts.

Her engagement went way up too.

The Lillians of Dickinson Facebook page added 86 new fans and close to 200 new product Likes. Her Facebook store was viewed more than 1,200 times. It’s important to mention again that she didn’t spend a dollar on ads during the launch.

In the first week, the influenced in-store sales were much higher than anticipated and had the added value of impacting the increase in average ticket amount (up more than 22%), since many of her customers made impulse buys while in the store.

“According to the girls who worked last week, they said that almost everyone commented on seeing the online store and then mentioned a product that they were coming in for.”  – Cami Havelka

These results aren’t unique to Cami at Lillians. We’ve been helping businesses build Facebook stores since 2009, and we’ve witnessed Facebook become the primary selling platform for hundreds of stores.

It’s been fun to watch.


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How To Set Up Your “Shop Now” Call-to-Action Button In Facebook

Facebook shop now button shop tab

Earlier this month, I wrote about the launch of Facebook’s new call-to-action buttons.

I’d seen the buttons on a few Facebook pages (Dollar Shave Club seemed to be the first Page Facebook tested the idea on), but it hadn’t been released to all Facebook pages yet.

Since then, Facebook has rolled out the feature to several Facebook Pages (including our page over at ShopTab). If you’d like to set up your call-to-action button, you’re in the right place. Follow the steps below to get your button set-up and start driving specific actions on your page.

As a reminder, the call-to-action button can say one of the following:

  • Book Now
  • Contact Us
  • Use App
  • Play Game
  • Shop Now
  • Sign Up
  • Watch Video

You can’t customize the text of the call-to-action button, it has to be one of the above options.

Let’s go through the set-up step-by-step so you know exactly how it works.

Step 1: Click “Create Call-to-Action” next to the Like button on your Facebook cover photo

 Facebook Shop Now button

Step 2: Choose want you want your button to say

Keep in mind that some buttons come with little icons next to them (e.g. “Shop Now” has a little shopping cart)

Facebook Shop Now button

Facebook Shop Now button

Step 3: Insert the website URL you want the button to direct to

Facebook has provided a “Mobile Website” option here as well. If you’re website is already mobile-friendly you can just use the same link for both.

Here are complete instructions for getting your store link if you have a ShopTab Facebook store: ShopTab Call-to-action Setup

Facebook Shop Now button

Step 4: Specify destinations for iOS and Android

This is really only important for Pages that are trying to encourage mobile app downloads. If you’re not a mobile app, click the website option.

Facebook Shop Now button Facebook Shop Now button

Step 5: Check the link on your mobile phone

When we first added the button for our Facebook store, the call-to-action button on mobile did not show up immediately. If it doesn’t show up for you instantly, give it a couple hours and then come back to check again.

One of the most important aspects of this call-to-action feature if the fact that it shows up on mobile phones. That’s big for Facebook sellers who are looking to bring more attention to their Facebook shop.

One more thing

There was an interesting comment on our last post about the call-to-action buttons that asked a simple question: Why is Facebook doing this? It doesn’t seem like Facebook to want to redirect users away from Facebook.

While there are several possible answers, the most likely is that Facebook wants a way to provide measurable value for Facebook Pages. After you add your call-to-action button, you’ll notice that Facebook is counting the number of people who click it.

This means Facebook Pages can attribute their results directly to their Facebook page.

Instead of saying “We think our Facebook page leads to x action,” people can now say, “Our Facebook page led to x number of sign-ups last week,” or “x number of people downloaded our app from our Facebook page”.

Facebook wants to give you a measurable ROI.  It might also be a way for Facebook to boost the capabilities of their ad platform, but only time will tell.

We’ll be keeping an eye on our own call-to-action button in the next few weeks, but I’d love to hear about other Facebook pages.

Have you seen results after adding the button? Keep the conversation going in the comments below.

P.S. If you want to add a “Shop Now” button to your page, but you don’t have a shop to direct people to, it might be a good time to set up your own Facebook shop

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How To Set Up PayPal Shipping In Your Facebook Store: 8 Steps

PayPal Shipping For Facebook Store

If you’ve already built a Facebook store, or are looking to start selling on Facebook, PayPal can be a powerful tool.

With a PayPal cart, you don’t have to worry about managing your shipping or taxes inside of your Facebook store provider. You just go into PayPal, update your information, and then it’s reflected directly in your Facebook shop’s checkout page.

I wrote earlier this year about why ShopTab chose PayPal as a cart provider, and one of the main reasons is the added level of security for your information and information of your customers. If you choose to use a provider outside of PayPal, make sure you know where the information is stored and how they handle possible security issues (seriously, call them).

I wanted to take some time in this update to show you how to customize the shipping options inside of PayPal so you’ll be ready to go when you start selling on Facebook.

It’s important to note here, PayPal settings vary by location, so this guide is primarily for US-based sellers. If you’re reading this and thinking you’d like a similar guide for outside of the US, just let me know in the comments. I’d be happy to write more for different locations if there’s enough interest.

Alright, let’s jump right in.

Step 1: Login to PayPal and click Tools at the top of your navigation.

Note: If you’re using an older version of PayPal, you may have to click a button that says Profile/My Selling Tools

Facebook store PayPal 1

Step 2: Click “Shipping Calculations” under the “Manage Your Business” section

Facebook store PayPal

Step 3: Click “Start”

If you get confused on this step, I can’t help you.

Facebook store PayPal setup

Step 4: Choose Domestic or International Shipping, then click “Add New Shipping Method”

For this example, I’m pretend like my Facebook store only ships in the US.

Facebook store Paypal add shipping method

Step 5: Choose where you want to ship your products.

In this case, I want to ship to All States and Territories. To choose that option, click “Add”, then click “Continue”

PayPal shipping 5

Step 6: Set up your shipping method, delivery time, and shipping rates

There are several options for shipping method. Most Facebook stores will use “Economy” or “Ground” unless you want to provide an expedited option for your customers. We also recommend 3-5 business days for shipping (if you plan to ship the item within 1 day of the order and if you’re not shipping something huge like a box of bricks).

This example is shipping set up by “Total order amount” which means the shipping is calculated based on the total $ value of the order. In the grid below, you can specify what rates will be applied to what ranges of values.

For example, if someone buys something that costs $75.00, they’ll end up paying $9.95 in shipping (I also made orders over $100.00 with free shipping… people love free shipping. In fact, it’s one of the most effective types of promotions)

Can’t decide how much to charge for shipping? Most postage companies will have free shipping calculators (here’s the shipping calculator for USPS)

PayPal shipping 6

Step 7: Check the details you just put in, and click “Save Shipping Method”

PayPal shipping 7

Step 8: Add another shipping method (if you need one)

Many of our brick-and-mortar Facebook store clients like to add a “Store Pickup” option for their customers. This is a great way to drive foot traffic from your Facebook shop to your physical store. Click “Add another method” if you want to add this option, then select “Store Pickup” under the shipping methods section.

PayPal shipping 8


Step 9: You’re all set!

The shipping methods you’ve added in PayPal will now automatically be added to purchases in your Facebook store. When an order is placed, you’ll be able to see what method the customer chose, and where you need to ship the item (customer name, address, etc. will all be included in the purchase email from PayPal)

This is what your customers will see on the checkout page. Notice that this is where the customer will be able to select which shipping method they want.

PayPal shipping 9


You’re ready to start selling! If you have questions about your Facebook store shipping with PayPal, just let me know in the comments. I’m giving free Facebook store audits until the end of the month and I’d be happy to help you out with your set-up.

You can also message us on Facebook.

Happy selling!



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The 1 Thing Your Facebook Fans Expect From You

Facebook store ads

Customer service is different on Facebook.

At ShopTab, we encourage our Facebook store customers to message us on Facebook.  Messages are great because it allows our customers to work on their Facebook store while chatting directly with our team, and we don’t have to worry about our messages getting stuck in a “junk” folder (we’re looking at you, Gmail).

What about your Facebook page fans? What do they expect when they send you a message or an email?

The answer is simple.

They want a response, and they want it quickly. 

Expectations for responses on Facebook are much higher than email. In fact, 42 percent of consumers complaining in social media expect a 60 minute response time or less (Twitter is even quicker than Facebook, with 72 percent expecting a response within an hour)

If you want to impress your Facebook fans and show them that you’re there when they need you, it’s critical that you make responding on Facebook a priority.

Even though responses are expected faster in Facebook, a recent Social Times report noted that more than half of all questions posted to Facebook pages remain unanswered. That can lead to a lot of customer dissatisfaction.

Facebook store responses

If you think you need to do a better job of responding to your fans, here are a couple of things you can start doing right now.

1. Add Facebook page notifications to your phone. 

Turn the notifications on and make sure they appear in a way that you can’t ignore them (I moved my Facebook Page Manager app to the home page of my iPhone and also make sure the notification has to be clicked by me before it goes away in my iPhone notification settings)

2. Respond immediately

There’s a simple reason this doesn’t work. When you read or open a Facebook message or notification, the notification disappears. It’s easy to forget. Just respond right there and then. If you can’t give a full response, give them your email and tell them to send you a personal note. Then, give them a timeframe for your response. Something like, “Happy to help! Send me an email at _____ and I’ll send over some information for you before the end of the day!”

Make Facebook messages a priority and your fans will appreciate the effort.

What other techniques do you use to respond in a timely manner? Let me know in the comments!





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