How to Spend $10 on Facebook Ads and Get Results

A common misconception about Facebook advertising is that it costs a lot of money. The reality is: advertising doesn’t have to break the bank. There’s likely a lot of room in your Facebook shop budget for a few well-targeted promotions.

If you’ve been selling on Facebook for a while, you’ve probably run into the problem of reaching a limited number of users (even if you have great content). Organic posts can go a long way, but promoting your content can help your Facebook store reach new heights.

We put together a simple Facebook marketing strategy that you can launch with only $10.

1. Decide what posts you want to promote.

Not all content is worth promoting. Be picky about the posts that you spend money on. You want to only promote posts that link directly to your Facebook shop and have a compelling offer for your potential customers.

facebook promotion

2. Create unique content to accompany your post.

If you’re just posting stock photos, you’re not doing a great job telling the story of your business. Take compelling photos or create videos that are unique to your brand and your story. For instance, if you sell clothing, post a picture of one of your happy customers.

3. Make your audience specific and targeted.

You can target your exact audience when boosting a post. Choose “People who like your page” or “People who like your page and their friends” to reach the people you want to reach. Target people who like your page if you want to reach people who are already familiar with your brand.

4. Track your results

Nailing down the best images and copy may require testing. Measure the impact your promotions have on sales in your Facebook shop and then iterate until you’re seeing impact.

If you’re new to boosting Facebook posts, follow our Facebook shop promotion guide.

Email us at or message us on Facebook with any questions. Happy selling!

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Why Use the Modern Template with ShopTab?

If you’ve recently opened your Facebook shop and are wondering which store design to choose, look no further. Our newest store design, the Modern Template, provides all kinds of added value to both Facebook sellers and buyers.

facebook store modern design

You can select your store design by clicking Settings in your ShopTab admin followed by Store Design Options.

facebook shop design.

From here, you can select Modern under Store Layout.

facebook store design

There are many enhancements the Modern Template gives you that other store layouts may not provide. Here are a few key areas you should consider when selecting your template design.

1. Mobile Users

The modern template was optimized top-to-bottom for mobile users. The number of mobile users on Facebook is growing rapidly and the number of users who are shopping on Facebook with mobile devices is growing just as quickly. Facebook has recently announced that 85% of Facebook users access the social network through mobile devices, and the numbers are only expected to rise.

The modern template was uniquely designed to convert mobile users. The product landing pages are clear, clean, and easy to navigate.

facebook store mobile

The entire design was built to help you convert more customers on mobile devices.

2. Categories Layout

Our new categories layout feature highlights all of your Facebook store’s key categories. The design helps customers navigate a large amount of products quickly, and the feature looks great on mobile devices too! Set your categories in your ShopTab admin and your customers will thank you.

facebook shop landing page

3. Promotion Capabilities

Using a discount code with your Facebook store is a key way to drive added sales. The Modern Template allows you to set a variety of promotions, all directly from your ShopTab admin.

Promotion codes are incredibly selling tools. They draw attention to your products, encourage more of your fans to purchase items, and help you retain customers.

If you’re using ShopTab’s integrated cart with our Modern Template to sell in your Facebook shop, you now have the ability to create unlimited promotions codes to support your social marketing activities.

4. Shipping methods & features

Having flexible shipping options for your customers is important, especially if you sell a variety of products. When using the Modern Template, you’ll see a Shipping tab appear under the Settings option. This will give you access to all kinds of Facebook store shipping options and features that allow you to completely control your shipping experience.

Here’s a full video outlining each Facebook store shipping method and feature.

facebook store shipping

Use our flexible shipping features to implement in-store pick-up, expedited charges and international surcharges. Anything you set up on the shipping page will appear directly in the buyer’s cart.

6. Performance monitoring

Our Facebook store performance dashboard allows you to monitor all of your store’s activity. You can see social activity, buy clicks, promotions, and more, all from within your ShopTab admin. Use the dashboard to see when promotions are driving traffic to your store or learn when the best time to post is.

Get started with the Modern Template!

If your Facebook store sales aren’t where you’d like them to be, try the Modern Template. It opens up access to all of the features listed above, helping you drive more store traffice, increase sales, and monitor your store activity.

If you have questions about using the Modern Template, message us on Facebook or email

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How to Verify Your Facebook Business Page

Facebook quietly rolled out a new feature last week: the ability to verify your local Facebook Business Page.

What does verification mean?

If your page is verified, you’ll receive a verification badge that comes in the form of a gray checkmark next to your Page name. The badges are currently available for businesses with a physical location in the US, Canada, Great Britain, Australia and New Zealand.

verify facebook business page


You’re not required to verify your page, but verification is has a few benefits. It tells your Facebook shop customers that your page is authentic and that they’ve landed in the right spot. Verified pages will also show up higher in search results.

How do I get my page verified?

If you’re an admin and your Page is eligible, you’ll see an option for verification in your Page’s Settings. To verify your Page, you can use your business’ publicly listed phone number or a business document (ex: phone bill) to complete the verification.

Here’s a step-by-step rundown of how to verify your Page:

  1. Click Settings at the top of your Page
  2. From General, click Page Verification
  3. Click Verify this Page, then click Get Started
  4. Enter a publicly listed phone number for your business, your country and language
  5. Click Call Me Now to allow Facebook to call you with a verification code
  6. Enter the 4-digit verification code and click Continue

If you prefer to verify your Page with a business document, you may need to upload a picture of an official document showing your business’ name and address.

Facebook will then review the document with your info to confirm that it matches public records and send you a notification or email about your verification status. Usually the verification process takes a few days.

If you have any questions about page verification or starting your own Facebook store, send us a message on Facebook or email us a


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Facebook Store Shipping Options and Features

We’re excited to announce a brand new overhaul of our Facebook shop shipping options. Shipping is a large part of the ecommerce experience, and it can be tough to manage if you don’t have the right tools.

The new ShopTab shipping options and features give you full control over your shipping experience, and it can all be managed within your ShopTab account.

Here’s a full video outlining each Facebook store shipping method and feature.

Note: the shipping options detailed below will only appear if you’re using the integrated cart option and our modern store template.

Shipping options

1. None – This is the default option for your ShopTab account.  If you want to include your shipping charges as part of your product price or use the shipping that PayPal provides via their shipping calculator, you’ll want to select this option.

2. Flat – This option sets the same shipping rate for every item in your store.  The designated rate will be applied to all products that are in your buyer’s cart.

3. Flat + – This option sets the same shipping rate for the first item in your buyer’s cart and then a second rate for each additional item in your buyer’s cart.

4. Product – This option allows you to set a unique shipping rate for each product listing.  Each individual of these product listing shipping rates for items placed in the cart will be added up to reflect the total shipping charge.

5. Weight – This option allows you to input the weight of the item within each product listing.  You will then set your shipping rates based upon total weight of the items in your buyer’s cart.

Shipping features

Our new shipping options also come with a handful of great features. Within the Shipping tab in your ShopTab admin, you’re able to set free store pickup, add an expedited surcharge, and set an international shipping charge.

Any added features that you choose will appear as options within your buyers’ cart.

Facebook shop shipping options



When the buyer is in the cart they’ll see an option for expedited surcharge. If selected, the price is added to the base shipping method.

If you want to change the text that is displayed in the cart for any of the features mentioned above, you’ll see an area on the bottom of the Shipping tab to make text edits.

Facebook shop shipping text

All of the shipping options and features will appear for both desktop and mobile users. That’s important considering the number of Facebook users who now show via their mobile phones.

Facebook store mobile   

Take a look at our support page for our Facebook store shipping options and features to see more details on implementation.

If you have any questions about shipping with your Facebook store, message us on Facebook or email us at





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Organic and Paid Promotion Options with Your Facebook Store

facebook store promotion


How do I get my first sale? 

If that’s the question you’re asking yourself after opening your Facebook shop, you’re not alone. Getting your first Facebook store sale is exciting and important as you grow your Facebook presence. Luckily, there are several ways you can promote your products to your fans.

There are two types of promotions that you can use on Facebook: organic and paid.

Organic promotions

Organic promotions are promotions that you don’t pay for. Organic promotion refers to the News Feed stories automatically generated from the actions taken by people on your Facebook Page or Page posts. For example, when someone likes something you publish to your Page, their friends may see a story about it in the News Feed.

There have been some articles published claiming that it’s impossible to reach a large number of people on Facebook without paying for ads, but we’d beg to differ – you can sell on Facebook without ads if you’re good at promoting your products.

There are a handful of options for organic promotion that you can access within your Facebook store admin. Here are just a few examples:

  • Use our Facebook shop discount code feature to create a coupon code, then post about the coupon code on your wall
  • Run an “event promotion” and give your customers a special deal based on an event (or a specific time period, like “the next 24 hours”)
  • Set up your Facebook store call-to-action button, so mobile buyers can easily find your store on their phones

Here’s a great example of an organic promotion that one of our Facebook store customers used to get 138 likes, 12 comments, and 12 shares without paying for any ads. 

Shed-Head-post-1 2

Remember to always include our Facebook shop smart links in your post, so users on all devices can easily access your products. The simple act of posting about your products with an image and link has been shown to greatly improve your chances of driving sales in your Facebook store.

You’ll be able to view the results of your organic posts using our analytics dashboard. You’ll likely notice that days with more organic promotions drive more clicks, more social shares, and more buy clicks.

organic-reach 2

Paid promotions

Paid promotions are any promotions that (you guessed it!) have to be paid for. Due to limitations set by Facebook, the maximum audience reach of certain posts will be limited to the audience they’ve specified. With paid promotions, you can work your way around these limitations and reach a higher degree and number of targeted audiences that your content is intended for.

With Facebook you can promote and boost the reach of your posts and content through Facebook Promoted Posts. The manner and budget that you set for promotion will determine who sees it and how many people see it. You can boost a Facebook store product post for as little as a few dollars.

boost 1

The procedure for promoting a post is fairly easy but you must also rely of effective techniques to make your campaign more effective. This includes the use of good headlines as well as creative and eye-catching graphics that will entice targeted audiences to read and engage with your post.

Facebook ads come in all shapes and sizes, and there are more than 10 different Facebook ads categories. After you’ve experimented with boosting a post, you can try some of Facebook’s other ad options, such as:

  • Multi-product carousel ads
  • Call-to-action button promotion
  • Creating an “offer” button that points to your Facebook store

The important part about Facebook advertising is testing. Odds are you won’t get everything right the first time you advertise. You’ll have to learn over time what ads work and what ads flop. Don’t put all of your money into one add campaign and then get surprised when it doesn’t have the results you wanted. Spend in small chunks to test conversion, learn something, and then continue to test.

Not sure where to start? Here’s a great guide on the basics of Facebook Ads from Ad Espresso: The Beginner’s Guide To Facebook Advertising

Questions about organic or paid promotion? Send us a message on Facebook or an email at



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The First Three Promotions You Should Run With Your Facebook Store

You’ve created your Facebook page, you’ve opened your Facebook store, and you’ve built up a large fan base. Now what?

You may be wondering how to best launch your newly created Facebook store. How much do you promote? Where should you start? The options can be overwhelmingly. Luckily, managing a Facebook store can be a quick and painless process. We’ve outlined three simple and easy-to-create promotions that you can run with your Facebook shop in the first week.

The best part: they can all be created in less than 10 minutes!


1. Promote a product

Promoting one of your products on Facebook is the easiest way to get more eyes on your great merchandise.

boost 1


Click the “Boost Post” button below one of the products you’ve recently posted about (always remember to include the link to your Facebook store in the post!). This will open a box inside of Facebook that will allow you to adjust your promotion settings. Change your audience and your budget based on the goals of your promotion.

For instance, if you are a local shop you’ll want to set the audience to your specific geographic area. If you only have a few products to promote, you can set a low budget (<$20) and see if that’s enough to move the last few items.

boost 2

You can also set the time limit for your promotion. We suggest starting with a short time period of 1-3 days.

boost 4


2. Create a percentage discount promotion

Creating a percentage discount in your Facebook shop admin is quick and easy. Here’s a full FAQ that shows you how to set up a promotion code in your Facebook store. When you’ve created your code, you can post on your Facebook page and promote the deal that you’ve created.

facebook promotion


3. Create a fixed discount promotion

Setting up a fixed discount promotion during your first week is another great way to launch your Facebook store. One technique is to offer a fixed discount for orders over a specific amount.

For instance, 10% off for orders over $100.

facebook store discount

You can create a percentage based discount and a fixed discount in your Facebook store at the same time, but they serve different purposes. Percentage based discounts are great for one-off promotions of single products (e.g. moving old inventory), while fixed discounts are great for increasing the total number of items/value of items purchased.

We recommend that you try both types of promotions in your first week. 3-5 promotions in your first week is a great start (too many promotions might hurt your post engagement).

facebook promotion



If you have any questions about your first week with a Facebook store or about specific promotions you’d like to run, message us on Facebook or email us at We’re here to help!

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Benefits of Using Carousel Ads with a Facebook Store

Last year, Facebook introduced the carousel format for Facebook ads, which lets advertisers showcase multiple images and links in one ad. The carousel format is interactive, attention-grabbing and great for brand awareness marketing. Plus it supports up to five unique images.

Facebook store carousel ads

According to Facebook, advertisers have seen carousel link ads drive 30-50% lower cost-per-conversion (CPC) and 20-30% lower cost-per-click (CPC) than single-image ads. That’s a pretty impressive improvement versus their standard ads.

In May, Facebook extended the format to mobile app ads. This is great for advertisers and great for Facebook shop owners, because it gives them an added way to present their products to their fans. Like regular Facebook ads, carousel ads allow you to link images to a specific URLs.

Facebook store carousel ads

By using ShopTab’s Facebook shop smart links, you can easily direct people from an ad into a product page on your store. This keeps the potential customer inside of Facebook and gives them the opportunity to engage with your Facebook page. We’ve previously written about how you can drive Facebook shop traffic with ads, but this allows you to highlight your products with multiple images at once. If Facebook’s click-through-rate numbers are accurate, that’s something to celebrate!

Facebook’s carousel ad guidelines recommend that you use product imagery to target returning or high-intent customers, and “lifestyle imagery” to target new customers. You can use images that are related to one theme or product group in each ad, but feel free to try different creative strategies, like storytelling or ads that have a specific order.

Facebook store carousel ads

If you’re not sure which images to choose or how to create the images for your ads, take a look at our list of free tools for creating Facebook ad images.

If you have any questions about starting a Facebook store, message us on Facebook or send us an email at

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Facebook Pages Are Showing How Responsive You Are

Response rates have always been important to customers online, and customers on Facebook have the same expectations. They want answers quickly (and often expect them immediately).

A new Facebook features means you’ll now be able to show just how fast you answer customers’ questions. A number of Facebook admins have reported seeing a “response rate” feature listed on their page, and it appears that Facebook is rolling this feature out to everyone.

facebook shop responsiveness

The feature will show a Page’s responsiveness info to Page admins. If the rate is high, it will also be displayed to Page visitors below the cover photo.


The display shows a rating (e.g. “very responsive”), the percent response rate, and the average response time (e.g. “3 minutes”).

The response rate will also appear here, on the right side of your page when you are logged in as an admin.

facebook response rate

This is likely a move from Facebook to encourage Page admins to increase their response rate for Facebook fans in order to improve the fan experience. It allows Facebook store owners to set response rate benchmarks and then work on improving.

Luckily, Facebook doesn’t seem to be showing bad response times, just good ones. If you want a response rate to show up on your page, you have to do your best to respond to messages as quickly as possible. Download Facebook’s Pages Manager app to talk to your fans on the go, and don’t forget to turn on notifications!

Response rates can mean a lot if you’re managing a Facebook shop. It may mean more than just losing fans… it could mean losing sales. Keep your responses rates high and your customers will stay happy!

Have you seen the response time feature on your Facebook page? Let us know in the comments!


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Facebook Shops Are Driving Social Commerce Growth

If you’ve been keeping your finger on the pulse of digital marketing and ecommerce recently, then you may have heard the term social commerce. It’s been used to describe a lot of things, but what exactly is it and why is it becoming so popular?

What is social commerce?

The standard definition of social commerce is simple: Social commerce is the use of social network(s) in the context of e-commerce transactions.

It’s a subset of ecommerce that involves social media, online media that supports social interaction, and user contributions to assist online buying and selling of products and services.

Social media may still only lead to a small share of total online retail sales, but its impact is growing rapidly. According to Business Insider, social-driven retail sales and referral traffic are increasing at a faster pace than all other online retail sources.

How does a Facebook store drive a social commerce strategy?

Facebook allows businesses to cut down the time they spend learning about their customers and the money they spend to get in front of their target consumers. Starting a Facebook shop is the perfect foundation for a strong social commerce strategy. It allows you to sell directly inside of a social channel, without forcing your potential customers to another site where they have to navigate more pages and buttons to get to the final purchase.

facebook store spanish

Do people spend money in Facebook shops?

Facebook store sales have been skyrocketing. We highlighted the massive growth in Facebook store sales in a previous post. Mobile sales through Facebook shops are increasing at an even faster rate than desktop sales, and the growth doesn’t appear to be slowing down any time soon.

Store sales growth 1


As social media and commerce collide, creating an easy way for your customers to make purchases will become increasingly important.

Facebook stores allow you to manage the inventory, the promotion, and the overall experience for potential customers. A single button on your timeline (or a link posted every once in a while) isn’t enough to support a dynamic social commerce strategy.

Where should I start?

If you’re looking for an easy way to start selling socially, open up a Facebook store. It packs the biggest “social commerce punch” and gives you a simple way to drive sales through fans that you already have on your Facebook page.

Questions about opening a Facebook store? Message us on Facebook or email us at

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Use A Facebook Shop to Drive Traffic to Your Website

If your business is already on Facebook, you likely know how important it is to get your website visitors to “like” your page. Driving traffic from a website to social media is important to capture a loyal following, but people often forgot about the reverse situation: driving traffic from Facebook back to your website.

Facebook traffic is highly valuable

Sharing fresh content from your site on Facebook helps with search engine optimization, and it tells Google that your site is a place people want to come back to more than once.

facebook shop button

There are several ways you can drive traffic from Facebook to your site. You can post relevant content, you can add links to your “about” section, and you can pay for ads.

There’s another option you may not know about. If you’re using a Facebook shop, you can direct potential customers from your Facebook shop to any page on your website.

Connecting a Facebook shop to your website

Shoptab’s Facebook store website integration allows you to post products directly on Facebook and then link those products to individual pages on any e commerce enabled site.

Here’s a video showing how it works.

When users click the “Buy Now” button, they’re directed to any URL on your website that you specify in your Facebook shop settings.

Dedicated product pages allow you to show off your products with images, descriptions, and prices.



Every time someone enters your shop and clicks on a button that leads to your site, you have an opportunity for another sale. Facebook can drive highly qualified customers to your site, especially if you’ve targeted the customers with Facebook ads or developed a strong following of fans on your Facebook page.

If you don’t already sell on an existing site, you can use our Facebook shop integrated cart, allowing Facebook fans to make purchases directly from your Facebook page.

Have questions about setting up your Facebook store and optimizing for traffic to your website? Send us a note at or message us on Facebook.

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