When should you use COD with your Facebook shop?

Considering opening a Facebook shop but not sure which cart option you should use? For many Facebook store owners, using PayPal or an existing site may not be an option.

Many Facebook sellers require an option that allows them to get paid with cash in-person. Creating a Facebook store with COD (cash-on-delivery) is great if you’re in a cash-based economy or need a solution that:

1. Allows you to sell or finalize custom product purchases in person

2. Allows you to sell without an online payment provider like PayPal

3. Allows you to access new clients that you wouldn’t traditionally be able to reach with your current e-commerce setup

Note: While COD (cash-on-delivery) may be your preferred method of sale in your Facebook store,  you can mix in either PayPal checkout or e-commerce purchase options too.

COD Setup Video

Here’s a quick video introduction to setting up your Facebook shop with COD.

Setting up COD with your Facebook store is quick and easy.

First, login to your ShopTab account and select Settings/Buyer Checkout Options.

facebook shop cash on delivery

Next, select the “Cash on Delivery” tab.

facebook store cash on delivery

Select the “Enable COD payment” checkbox.

You also have the option to edit your notification email.

facebook shop cash on delivery

Select the PayPal button checkbox below if you’d like to give buyers the option to pay with PayPal.

The PayPal button will only show on the confirmation page and not show within your store. You must first activate the Facebook shop integrated cart for this option to work.

facebook shop cash on delivery

You can customize your COD form by clicking on “Edit COD translations”.

Facebook store COD form

This will allows you to collect the information that is important to you when the customer submits their order.

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You can also view your COD sales by clicking “COD Reports”.

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Have any questions about COD setup or how to use cash-on-delivery with your Facebook store? Email us at support@shoptab.net or message us on Facebook!

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3 Facebook Store Ideas for Ending the Summer Sales Slump

The warmth of summer is great for getting outside, but it’s not always great for sales. The “dog days” of summer shopping can often lead to lower buyer engagement.

A lot of companies experience a traditional decrease in sales during the summer months and are at a loss to explain what is happening.  Don’t worry — a seasonal decrease is normal in the digital e-commerce industry due to normal summer activities like vacationing.

As overall e-commerce sales dip, sales in Facebook stores can dip as well. Here are 3 ideas for boosting summer sales and minimizing the impact of slower

1. Use a product discount to clear out old inventory

Need to remove some inventory that’s been sitting around for too long? Consider running a sale or discount on your Facebook Page for your fans.

Facebook store promotion codes are incredibly selling tools. They draw attention to your products, encourage more of your fans to purchase items, and help you retain customers.

facebook shop promotion code

The types of promotion codes you can offer are:

1. Percentage Discount

Example: Take 15% off the price of your items for Cyber Monday

2. Fixed Amount Discount

Example: Everyone who orders $50 worth of items in your store gets $10 off their order

We’ve created a guide for creating Facebook store promotion codes, and you can get your first promotion code launched in minutes.

2. Boost a product with Facebook ads

If used correctly, a boost can help you sell more with your Facebook shop, and if you’re selling more, you can offset the cost of the promotion.

boost 4

With as little as a few dollars, you can double the number of people who see your post. That can be a big needle mover if you understand that more impressions often means a greater likelihood of making a sale.

If you’ve never tested ads before, follow this Facebook store guide for boosting posts.

3. Share different types of content

Sometimes sharing the same things over and over can make things a little stale. Consider sharing a new type of image or an product that normally wouldn’t get the spotlight.

This can be a good way to remind your audience that you still have something fresh to offer. It’s also a good way to engage fans that typically scroll past your content.

Give one or more of these techniques a try and you’ll be out of the “dog days” before you know it! If you have any questions about opening a Facebook store or about your Facebook store account, email us at support@shoptab.net.

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How to Embed a Facebook Post on Your Website

Facebook has all kinds of tips and tricks, but one that most people don’t know about is the ability to embed you Facebook pages on a website through code that you can find on Facebook.

Facebook embed post example

Embedding a post is a great way to drive traffic from you website to your Facebook store, and Facebook makes the process pretty simple (even if you don’t have a lot of technical experience).

To start, visit your Facebook business page, and make sure you’re logged in as an admin of the page. Choose a post that you’d like to embed and then click the drop-down arrow in the top right corner of the post. Then click the “Embed Post” link.

Note: Only public posts from Facebook Pages and profiles can be embedded.

Facebook store embed post

 

After clicking “Embed Post” you’ll see a pop-up that looks like this. This is the code that you’ll add to your website to create the embedded post.

Facebook store embed post

Before you copy/paste the code, you may want to click the “Learn More” button for a full page that details exactly how you can add the code to your site.

Facebook store embed code

 

There are two ways you can add the embed to your site. You can add the code you copied/pasted directly to your site or you can use Facebook’s Code Generator to adjust the size of the embed and generate a more custom piece of code.

Facebook store code generator

While the code that’s generated can be intimidating, Facebook shows you exactly how to add the embed code to your site. You can see examples for WordPress, custom websites, and more.

Facebook store embed code

Once you have the embed on your site, you can add other Social Plugins to your website, like video embeds or Facebook comments. Embedding posts on your site is a great way to drive website traffic to your Facebook page, and it’s perfect for driving more Facebook sales.

Questions about starting a Facebook store? Reach out at support@shoptab.net

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Mobile Facebook Store Sales at Record Levels

We recently published a post showing some shocking stats about Facebook store sales volume growth over the past year, but what’s most shocking isn’t what’s being sold or who’s doing the selling. It’s what device the selling is happening on.

You guessed it. Mobile.

Mobile sales are at record levels, and more and more social shoppers are making purchases through mobile devices.

Facebook’s growth on mobile phones specifically has been unprecedented. They say that 85% of Facebook users access the social network through mobile devices, and the numbers are only expected to rise.

We looked at sales volume for all ShopTab Facebook stores using our integrated cart to see how sales have changed year-over-year.

Facebook store mobile sales growth

Our numbers are showing an increase from 8.5% to 69.7% from 2014 to 2015. This is a massive shift in how online buyers spend their money, and the shift isn’t just for Facebook.

Mobile adoption is growing 8x faster than web adoption did in the 1990s and early 2000s. Latitude, a digital marketing agency, reports that 63% of people expect to be doing more mobile shopping over the next year.

Here’s another surprising stat. According to Kissmetrics:

78% of mobile searches for local business information result in a purchase.

 

That’s a huge conversion rate. Since a Facebook page is the natural place for local business information, it makes sense to draw people to your page where they can research products and make a purchase all without leaving Facebook.

mobile facebook store

Interesting in starting your own mobile Facebook shop?

ShopTab is the only Facebook store with a full mobile solution. Using our integrated cart allows you to sell to your Facebook fans directly through mobile devices. If you have any questions about Facebook shops or using ShopTab, let us know at support@shoptab.net or message us on Facebook.

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Facebook Store Sales Volume Grows 480%

Fact: Social selling works.

The combination of e-commerce and Facebook has once again proven to be an effective way to drive sales and our recent study confirms it.

In the past year ShopTab Facebook store sales growth has seen a 480% growth rate. That’s massive growth, and validates the fact that more customers are willing to make purchases through social networks.

Store sales growth 1

 

This is part of a much larger trend that has been sweeping across the e-commerce landscape. More people are buying online, more people are buying on mobile, and more people are buying on Facebook.

55% of all buyers do their research on social networks, and more people are turning to Facebook before making purchases. It seems natural to allow buyers to make purchases in the same environment that they are doing product research.

As of the first quarter of 2015, Facebook had 1.44 billion monthly active users. The numbers are rising and rising, and there is no sign that the growth will stop anytime soon.

72% of online adults now visit the social network at least once a month, and those adults are more comfortable spending money online.

While these factors are all external, we’ve also been pushing several new features through the ShopTab platform to help our Facebook store clients sell more effectively.

The guides we’ve written on using Facebook’s call-to-action button are also helping Facebook shop owners sell to mobile users. ShopTab is fully optimized for mobile use, and the call-to-action button is the perfect way to drive mobile Facebook viewers into your shop.

We’ll be taking a closer look at mobile sales volume in the next blog post.

Have questions about starting a Facebook shop? Email us at support@shoptab.net or message us on Facebook.

 

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How To Create a Facebook Shop Category Landing Page

This week we’ve launched a powerful feature for all ShopTab stores that will give you an entirely new way to display products to your Facebook shop customers – the Category Landing Page.

Facebook shop category landing page

With the Category Landing Page, your Facebook shop customers can see a preview of all of your product categories, allowing them to quickly browse and select the product category that most interests them.

 

We’ve included an easy-to-navigate left rail with all of the categories as well, providing another search option for potential customers.

To create your Category Landing Page, login to your ShopTab account, and then click on Settings/Store Design Options in your admin panel.

Facebook shop category option

 

On the Store Design Options page, make sure your Store Template is set to “Modern”. The Category Landing Page will only appear if you’re using our modern template.

Facebook shop design

Under “Landing Page” you can choose to one of three landing page options:

1. Product Order – this option will show the products in the order you’ve entered them in the My Products page (no category thumbnails)

2. First Page Category – this option will allow you to designate the category you want to appear when people first enter your store (no category thumbnails)

3. Category Thumbnails – this option will make the landing page show all of your categories, with the first product in that category as the thumbnail image

Facebook shop category layout

 

If you’d like to reorder your products (to display a new thumbnail for a category), you can change the order under Products/Change Order.

This is just one of the many feature updates we’ve made to our Facebook stores platform. You may also be interested in checking out our Facebook store text input feature or our new Facebook fan page buttons.

Please reach out to us at support@shoptab.net if you have any questions.

Happy selling!

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How to Create a Facebook Shop in India

E-commerce in India is booming. Sales of products and services online in India has grown steadily for the past several years, and the volume is predicted to continue to rise (especially for mobile devices). According to Statista, e-commerce sales in India may reach $17.2 billion by the end of 2018.

Facebook store in India

Facebook usage in India is also on the rise. The Economic Times reports that India may have the largest number of Facebook users on mobile by 2017. Of the 112 million Facebook users in India, more than 99 million users are using accessing the site through mobile phones, and about 45 million users in India are using Facebook through their mobile phones every day.

If you’re a Facebook marketer, creating a Facebook shop is the easiest and most-effective way to sell products to this rapidly growing population of Facebook users.

We receive numerous inquiries from clients in India that desire to use their Facebook Fan Page to sell products or services to their fans.  If you’re interested in selling on Facebook, there are a number of ways to get started.

First, sign up for a free 7-day ShopTab trial. When you have your ShopTab account created you can choose

Our leading Facebook store app will allow you to:

  1. Sell using ShopTab’s Cash on Delivery (COD) option.
  2. Create a FB Storefront to products you have for sale on an e-commerce website
  3. Create a FB Storefront to products listed in a marketplace like Flipkart
  4. Integrated cart – Accepts Euro, USD or 24 other currencies on PayPal’s gateway

Let’s take a look at each option.

1. Sell using ShopTab’s COD option

ShopTab created the ability to allow buyers to signal their intent to make a purchase via an email notification with our Facebook Cash on Delivery payment option. The seller would need to finalize the purchase with the buyer through email, text or phone call.

NOTE: Set your currency to the rupee in the Settings/Store Design tab and make sure you selected URL Integration in the Settings/Buyer Checkout options.

Check out the full COD FAQ here

2. Create a Facebook shop with an existing e-commerce website

Many clients have a website where they are selling their products currently. If this is the case, ShopTab has a simple integration that allows you to use the existing website to show the full product catalog file as well as for the payment/checkout system.

 

NOTE: Set your currency to the rupee in the Settings/Store Design tab and make sure you selected URL Integration in the Settings/Buyer Checkout options.

Here’s the full integration FAQ

 

3. Create a FB Storefront for products listed in a marketplace like Flipkart

Many inquiries to ShopTab are from new online sellers or those selling inside of a popular marketplace sites like Flipkart. Using a marketplace is a great way to begin selling online since it will allow you to open up your products to all users on the internet. However, marketplaces don’t provide a great opportunity to promote and sell to your social fans. Using ShopTab with a site like Flipcart can help you to leverage both online and social selling – a great combination.

When integrating with a marketplace, the creation of products listings may be individual manual entries or a product file upload into ShopTab, if the marketplace provides a text or csv file export.

NOTE: Set your currency to the rupee in the Settings/Store Design tab and make sure you selected URL Integration in the Settings/Buyer Checkout options.

 

4. Integrated cart – Accepts Euro, USD or 24 other currencies on PayPal’s gateway

ShopTab uses PayPal’s gateway for processing of all debit, credit or PayPal payments. At this time PayPal does not support the INR directly but they have announced that they plan to do so. In the meantime, sellers can use the cart with any of the 26 currencies supports such as the Euro or U.S. Dollar. These funds will be converted into INR within your account after deposit.

Here’s a video that shows you how to set up your Facebook shop with PayPal.

 

Eventually you’ll be able to sell using integrated cart payments in Indian Rupee with PayPal’s gateway. We’ll let you know as soon as this feature rolls out.

We continue to push PayPal to support the INR but they have noted many special Indian banking regulations that seem to be holding up the process. We’ll continue to monitor this situation and make will have it immediately available on ShopTab when it is supported.

If you have any questions about starting a Facebook shop in India, feel free to send us an email at support@shoptab.net

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How to Promote Your Facebook Call to Action Button

One of Facebook’s most powerful selling tools is the call-to-action button that was announced a few months ago. The call-to-action button can be added to any Facebook business page, and it allows Facebook shop owners to convert fans into customers (on both desktops and mobile devices).

We’ve covered how to set up your call-to-action button and showed how the call-to-action button can drive product interest and sales in other posts.

Facebook has recently added a new capability for the call-to-action button, the ability to promote.

Once you’ve added the call-to-action button to your Facebook page, it will appear on your page’s cover photo and you’ll see the option to promote it.

promote Facebook call to action button

To promote your call to action:

  1. Go to your Page
  2. In the top right corner of your Page, click Promote
  3. Click the first option – Promote Your Call to Action
  4. Add the details for your promotion
  5. Click Promote > Confirm

Adding the details will look something like this:

Facebook shop promote call to action

 

You’ll be able to create a headline, add text, choose an image for the promotion, and target the promotion by location, interests, age and other demographics.

It’s important to use Facebook’s targeting options here – if you have a brick-and-mortar shop, we recommend targeting people in your geographic area.

After you’ve launched your promotion, you’ll be able to view the results in your Facebook shop performance dashboard. You’ll be able to see how many people have viewed your store, how much social activity (shares, tweets, and pins) you had, and how many buy clicks you had.

Facebook shop analytics

If you need any help interpreting your Facebook shop analytics, take a look at our latest blog post on analyzing your Facebook shop performance dashboard.

You can also send us an email at support@shoptab.net

 

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How to Set a Fixed Dollar Discount in Your Facebook Store

Facebook store promotion

We recently rolled out our Facebook store promotion code tool, and now all of our Facebook shop users are able to create customized promotion codes for their customers.

Promotion codes are great selling tools. They highlight your products, drive more sales, and help you create customer loyalty.

Creating a promotion code in your Facebook shop is simple and easy. Here are the types of promotion codes you can offer:

1. Percentage Discount

Example: Take 15% off the price of your items for a special Saturday sale

2. Fixed Amount Discount

Example: Everyone who orders $100 worth of items in your store gets $15 off their order price.

In this guide, I’m going to show you how to create Option #2: the fixed amount discount. Follow these steps and you’ll have your first fixed amount promotion code ready in no time.

1. Login to your ShopTab account and select the Promotion Codes link under the Promotion drop-down menu

facebook shop promotion code

2. Choose a name for your promotion code (this is what you will distribute to your customers)

You can share the code on your Facebook page or give it to a select number of your customers via email or private message.

facebook shop promotion code

3. Select the Fixed Discount bubble and enter the amount of the discount.

This will be the whole number that is taken off the total purchase price of the items in your customer’s cart. Don’t worry about adding a currency symbol. We’ll use the same currency you already have set up under Settings/Buyer Checkout Options.

In this case, we set up a fixed discount for $10.

facebook shop fixed discount

 

4. Set a threshold for the discount

With the fixed amount discount, you can create a Threshold Option, allowing you to create a minimum purchase level before the discount is applied.

In this case, we set the threshold at $100, meaning the $10 fixed discount is only applied if the customer spends $100.

facebook store discount

 

5. Click the save discount button

Facebook shop promotion code

You’ve officially created a fixed discount!

You can now add additional codes using the “add new code” button or delete an old code with the “Delete code” button.

Facebook shop discount code

Have questions about promotion codes? Let us know by sending an email to support@shoptab.net.

 

 

 

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Interpreting Your Facebook Shop Analytics

organic reach in Facebook storeEarlier this year we announced the release of our Facebook store performance dashboard, the go-to page for all of the questions you might have about your Facebook store pages views, promotion activity, and social engagement.

The performance dashboard was designed to give you powerful insights about your store activity and help guide decisions you make about promotion and sharing your ShopTab products.

Facebook stores that promote their products are more likely to get sales, and the performance dashboard can show you how much impact those promotions actually have.

To access your performance dashboard, login to your ShopTab account and then click on the “Performance” tab.

Note: The performance tab will only appear for customers who are using the Facebook integrated cart.

Facebook store performance

The performance page measures four types of activity.

1. Daily page views – the total number of pages that are viewed in your Facebook store in 24 hours

2. Buy clicks – the total number of times your Facebook fans add an item to their cart

3. Social activity – combination of shares, likes, pins and tweets

4. Promotions – the number of products you’ve promoted from your store

Facebook shop activity

Each type of activity can give you clues about how to get the most out of your Facebook store. Let’s dive into each type of activity.

Daily page views

Daily page views are the heartbeat of your Facebook store. They allow you to see overall traffic trends and then match those trends to events (external or internal). You may notice that your traffic peaks on certain days of the week or when you post a certain type of item. You may also notice that more items in your store leads to more total page views. If you run a promotion on your Facebook page, you can jump into your performance page and see if that drove potential customers from your wall to your shop.

Buy clicks

While buy clicks are correlated to purchases, they don’t necessary mean the final purchase was made. Buy clicks tell you when people add items to your cart (you’ll want to check PayPal to see more statistics about the final purchase decision). If your page views are high but your buy clicks are low, you may want to ask yourself why. Are you products priced too high? Are your potential customers hesitant to buy because they don’t have enough information about what you’re selling? Try to gather some feedback from your fans if you find that page views are high and your buy clicks are low (or nonexistent).

Social activity

Social activity is a great supplement to the other activity on your performance dashboard. If people are truly excited about your products, they are more likely to share, pin, or tweet about them. A high volume of share activity indicates that your customers are bringing you more potential customers. Try to track down the source of the share and then respond by “favoriting” the tweet, “liking” the post, or commenting (with your Facebook shop smart link).

Promotions

Promotions are key if you want to drive social activity, page views, and buy clicks to your store. This may be the most crucial part of managing your shop. You should continuously experiment with different social marketing techniques to see what promotions are effective. We’ve covered some of the strategies in other ShopTab blog posts. Here is some reading to get you started.

Top 5 Facebook Shop Promotion Code Ideas

Creating an Effective Promotion Code Strategy

How to Boost a Facebook Post

Regularly checking your analytics is an important component of managing a Facebook store. It tells you what posts drive the most page views, what promotions are the most effective, and what types of deals are the most likely to lead to buy clicks.

If you have any questions about interpreting your analytics, let us know in the comments below or send us a note at support@shoptab.net.

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