Audiofilia Finds Success with Facebook Shop in Mexico

Audiofilia, a Mexican electronics store, sells a large variety of products via Facebook to it’s 176,000+ fans. With over 350 models of headphones and audio products, Audiofilia needed an easy and effective way to increase their brand engagement and drive more sales.

After opening a Facebook store in Mexico, Audiofilia was able to sell their products to fans all over the world. A Facebook store was an inexpensive way to reach the fans that Audiofilia already had, and they didn’t have to spend extra money on advertising to reach them.

Audiofilia Facebook shop

Building a Facebook shop allowed Audiofilia to turn existing fans into buyers. Their fans can now buy products directly via a Facebook store link under their cover photo or via a mobile phone.

Audiofilia Facebook shop

The total number of Facebook users in Mexico has been growing by millions of people annually. The following graph compiled by Statista shows the number of Facebook users in Mexico from 2012 to 2013 with projections until 2018. In 2016, the number of Facebook users in Mexico is expected to reach 55.3 million.


As more and more people join Facebook in Mexico, online sellers will have to find new ways to reach their customers through social selling. Audiofilia capitalized on this growth by launching a store that lives entirely inside of Facebook. With Facebook shop language support and currency options they were able to easily translate the text to Spanish and use the Mexican $ for currency.

Category support allows Audiofilia’s customers to easily browse products and find specific items. Customer’s can also search for items based on price, or search for an item by it’s name in the search bar.

Audiofilia 4


Audiofilia uses high quality images and detailed descriptions to highlight their products. Customers can quickly add items to their cart and then continue shopping, or make the purchase without ever leaving Facebook.

Audiofilia Facebook store


As more and more people join Facebook, it becomes increasingly important to utilize the platform for social selling. Audiofilia was able to build a Facebook shop without the headache and hassle that usually accompanies a new e commerce channel.

In just a few minutes they were able to put their products in front of thousands of fans.

Interesting in building your own Facebook shop? Sign up for a free 7-day trial here, or email with any questions.

Read More

How to Collect Sales Tax in Your Facebook Shop


Calculating sales tax can be confusing, especially when you are selling online. It’s difficult to determine what to charge, and it can be tough to navigate all of the different sales tax laws that might affect your final selling price.

Tax requirements change according to what country, state, region, or city you are in, so before you start to add sales tax amounts on products in your Facebook store, it’s important to know what your laws might affect your tax rate.

When you’ve determined what sales tax rate is required, you can use the steps outlined below to add the sales tax into your Facebook shop.

Note: This guide is designed for ShopTab customers using our integrated cart, and your PayPal setup might look different depending on what country you live in.

1. Login to PayPal and click Tools in the top navigation menu



2. Select the “Sales Tax Setup” icon


3. Choose if you want to set up a domestic sales tax or an international sales tax.

In this example, we’ll select a domestic sales tax.



4. Select what states/regions you want the sales tax to apply in and add your tax rate

For instance, if you are selling to anyone in the US, you’ll want to select “All States and Territories”, otherwise the sales tax will only be applied to the customers from the individual state that you select.

You can also choose to apply your tax rate to the shipping cost or leave the shipping cost out of the sales tax calculation.



5. You’ll see the tax rate appear below your tax rates page

You can then add additional tax rates with different rules, or save and logout of PayPal.

Sales_Tax_-_PayPal 2

When your buyers purchase something using your Facebook shop’s integrated cart, the sales tax will automatically be pulled from this page and added to the total price of the item. The percentage is automatically calculated, and if you ever want to change the tax rate you can login to PayPal and edit easily.

Now that you have your taxes set up, you might want to set up your Facebook store shipping, or read our post about how to determine your Facebook store shipping costs.

Send us an email at if you have any questions about setting up taxes (or shipping) in your shop. We’re here to help!

Read More

Highlight Your Facebook Store With Our New “Fan Page Buttons”


At every moment, there are hundreds of thousands of people on Facebook.

They login through computers, through tablets, and through mobile phones. The experience is different on each device, and it’s important for social sellers to keep this in mind.

At ShopTab, we’ve created a page specifically for optimizing your Facebook store for every Facebook experience. By following a few easy steps on your “Fan Page Buttons” page, you can be sure your customers can easily access your shop on desktops, mobile phones, and tablets.

On the “Fan Page Buttons” page, you’ll get instructions on how to:

1. Add a call-to-action button to your Facebook page

2. Place your Facebook store in the top “app position” on your page

3. Name your mobile store

Here’s how you can access the “Fan Page Buttons” page in your ShopTab admin.

First, login to ShopTab and then click Promotion/Fan Page Buttons



From here, follow the steps listed on the page to start the optimization of your store.

ShopTab 4

1. Add a call-to-action button to your Facebook page

Call-to-action buttons are an important part of your Facebook store. They allow your mobile Facebook viewers to easily access your shop by clicking a “Shop Now” button on your mobile home page. To add your call-to-action button, you can follow this step-by-step video.

ShopTab 3

2. Place your Facebook store in the top “app position” on your page

This will allow your desktop customers to see a link to your shop under your cover photo. Adjusting the order of your Facebook apps allows you to keep your “shop” above any other apps you have on your page.


3. Name your mobile store

By naming your mobile store, your customers will be able to see your company name when they view your page on a mobile device. You can enter the name directly through Step 3 on the Fan Page Buttons page.

ShopTab 5


If you have any questions about your fan page optimization (or about making your store mobile-friendly) drop us a note at!



Read More

The Value of Facebook Shop “Smart Links” for Mobile

Mobile, mobile, mobile.

We’ve heard time and time again that mobile is the future of social selling. We can now safely say that mobile isn’t the future of social selling. It’s happening now.

As of April 15, 2015, Facebook has 526 million monthly active mobile-only users. That’s staggering.

65% of Facebook videos are viewed on mobile devices, and Facebook is now responsible for 60% of all mobile social sharing. Here’s a great infographic from Venture Beat that puts the growth into perspective.

mobile only users

The rise of mobile isn’t just a trend, and it hasn’t reached its peak. More and more Facebook users will access the platform through their phones, and the rise in mobile has direct implications on how marketers use Facebook to sell goods and services.

Facebook app mobile URL limitation

If you’re a Facebook marketer, you know that Facebook is constantly changing and updating it’s platform to provide the best content to its users. Facebook store owners have to find the best ways to reach their users on multiple platforms, but sometimes Facebook restrictions and updates make it difficult to keep up.

One limitation we found when building our Facebook shop app, was the inability to copy & paste the URL from a Facebook app page and then open it on a mobile device. For instance, if you wanted to share a Facebook app URL on Twitter, your mobile users wouldn’t be able to click the link and open the page unless they were on a desktop.

Fortunately, we were able to create a solution.

Using Facebook shop “smart links”

When selling on Facebook, marketers needed a way to share their Facebook store URL with users on all devices. They wanted to be able to promote their store and allow their customers to purchase items via mobile phones.

At ShopTab, we created something called a “smart link” that automatically detects what device the URL is opened on and then creates a shopping experience that is best for that device.

By using smart links, Facebook store owners can now share their store URL knowing that their shop will look great. When the Facebook store is opened on a mobile phone, customers get a fully-mobile experience.

mobile facebook store

How to access your smart links

There are two ways you can access your Facebook store smart links.

We’ve created a “Store URL” link that you can copy and past from your Settings/My Products page after logging into your ShopTab account. You can also access the URL to a specific product, by copying and pasting any of the “Product URL“s on the Settings/My Products page.



Have any questions about using your smart link for mobile customers? Let us know at

Read More

How To Manage Your Facebook Store Orders

RECIPES FORIf you’ve already set up your Facebook shop, published it to your page and are ready to start selling, you may be wondering, “What happens when I sell something? How will I know?”

The answer depends on what type of checkout you’re using. At ShopTab, we offer three different checkout types for our users:

1. Integrated Cart (with PayPal)

2. Cash-on-delivery

3. Connect to an existing site

Each type of checkout results in a different type of order notification. Let’s take a look at how you manage orders with the Integrated Cart option.

Integrated Cart

Whenever a purchase is made using our Integrated Cart, you’ll receive an immediate email notification from PayPal that an order has been completed and payment received. The details for the order (the customer name, the items purchased, etc.) will be displayed in the email message.  This email will go to your email address noted in your PayPal profile under “My Selling Tools”

When you login to PayPal, you’ll see the most recent transaction on the home page, including the amount of the transaction and the customer information.

PayPal notification 1



You can then click on the order/payment item for full details as noted below. Included is the product title, quantity, SKU (if used) and any options provided such as size or text input.



You’ll also be able to see the shipping options in PayPal for this item. In the example below, the user selected the economy option defined in your PayPal shipping settings.  If you need some help setting up shipping, refer to our 8-step shipping guide.

Use the links at the bottom of the page to print shipping labels and things like packing slips.

Note: These options will depend on which country your PayPal account resides.

PayPal notification 3


If you’re looking for more details on financial records or sales reports, you can click on the “More” option at the top of the page and select “Reports.”

PayPal notification 4

PayPal notification 5

Cash On Delivery

If you’re using our cash on delivery checkout option, all order notifications are send to the email associated with your ShopTab account. The orders will include information about the sale and any information included in your cash on delivery form.

You can then login to your ShopTab account and select Settings/Checkout Options/COD to see the sales report for any of your COD orders.


Existing Site

If you’ve connected ShopTab to an existing site, you’ll have to view your sales details through the site that you’ve connected to (since that’s where the actual transaction takes place). However, you’ll still be able to view your Facebook store analytics through your ShopTab account.

If you have any questions about sales notifications or reporting, feel free to reach out at



Read More

Customizing Your Facebook Store Policies

Having a robust and flexible Facebook store platform is an important part of social selling.

One of ShopTab’s features gives you the ability to add completely custom footer links to your store pages. This means you can build your Facebook shop knowing that you have the ability to change the text at any time.

The feature is available to all ShopTab packages, and it’s a great way to add any of the following to the bottom of your Facebook store:

  • Terms and Conditions
  • Refund Policy
  • Company Information (like contact information, hours, or address)
  • Support of government regulations
  • Company Overview

If you haven’t created a custom footer for your Facebook store, here’s how you can utilize the feature.

Login to your Facebook shop account and click Settings/Advanced Options.


ShopTab 3


You can then change the titles text and the body text.

For instance, you might want to replace Terms and Conditions for a Refund Policy.



ShopTab 2


Anything you write in the text boxes will appear on each page at the bottom of your store.



Customers can click any of your custom links to see the full text.

Lillians_of_Dickinson 2


You can adjust your Facebook Store Policy text at any time. Anything you change on the Advanced Settings tab in your ShopTab admin is immediately reflected in your Facebook store.

Have any questions about setting up your store policies? Let us know by sending an email to – we’re here to help!


Read More

New Feature: Text Field Support For Your Facebook Store

The new Facebook shop features keep coming!

We just rolled out the ability to add promotion codes to all ShopTab Facebook stores, and now we’re announcing another brand new feature:

Text Field Support

This feature gives your customers the ability to enter custom text with a product prior to the completion of an order. It’s the perfect way to support the customization of a product or to solicit specific instructions from your buyer during their purchasing process.

Here’s an example of how the text input field works. 

Let’s say you’re selling custom jackets. This feature allows your customers to add their “name” before they make the purchase, which is shown in their Facebook store cart.

Text input 1

You can control whether the text input box is shown under Settings/Buyer Checkout Options.

Text input 2

The text input box is shown to both your desktop and mobile customers (we know how important those mobile Facebook store customers are!).

text input 3

When an order is made, you’ll receive the details of the text input with the order.

text input 5

If you’re using a file with your Facebook store, you can even set up your text input fields under the column labeled: line_item_note_label

text input 6

Note: The text field feature only applies if your are using the Integrated Cart for your Facebook shop checkout.

If you have any questions about how to implement your text input field, visit the text input FAQ page here for step-by-step instructions.

Read More

How To Use Video on Facebook to Increase Store Engagement


The results are in. Video is dominating Facebook.

In fact, people around the world are posting 75% more videos to Facebook than they did a year ago (94% more in the US). Even more astonishing, the number of videos showing up in people’s news feeds has increased by 360% compared to last year.

According to Ad Age, Facebook is quietly turning itself into a “video-first property”.

Facebook’s CEO, Mark Zuckerberg even said, “Video is a very big priority,” during the company’s 3Q earnings call in October.  Data from Social Bakers is showing that more people are now uploading videos to Facebook than YouTube.

Facebook video 1

So what does this mean for Facebook sellers? How can Facebook store owners capitalize on this “wave of video” taking over everyone’s newsfeed?

Last year, we took a look at some of the changes in Facebook’s news feed algorithm. There are more than 1,000 factors that go into determining what content gets pushed to the top of a person’s news feed. Nobody (except Facebook) knows exactly what these factors are, but it’s becoming more apparent that video is taking a priority over other forms of content, like photos or text-only posts.

Facebook has also rolled out a Facebook video metrics feature, allowing you to see information like video views, unique video views, the average duration of the video view and audience retention. These new metrics are designed to help you learn what’s resonating with people and determine how to more effectively create and promote your videos on Facebook.

If you haven’t been using video to drive traffic to your Facebook shop, it’s time to start experimenting with video content. You don’t need a professional videographer to get started. Here are some quick and easy ideas to get the ball rolling:

1. Create a slideshow of photos

Use a free online tool like PhotoSnack to create a slideshow of happy customers, new products, or your “Year in Review” – slideshows are easy to make and you can use photos that you’ve already posted.

2. Make a Lookback video using Facebook’s built in video-creator

A Lookback is an video that compiles your highlights since joining Facebook. Videos will be different depending on how long you’ve been on Facebook and how much you’ve shared. Follow this link to create your own Lookback video:

3. Upload a video using your phone

Most smartphones now give you the ability to film and upload high-quality videos directly to Facebook. You can quickly create a video showing off a new product or explaining a sale, and then upload it in minutes. This approach is both personal and relatable, and it can be a great way to help build your Facebook page community.

There are a lot of ways to get started with video, but the most important thing is that you start. A well-crafted video can reach hundreds (if not thousands) of Facebook users. Start experimenting with video and let us know what results you see in the comments below!




Read More

Creating an Effective Promotion Code Strategy for Your Facebook Shop

Creating an effective promotion code strategy can seem like a daunting task.

You have to decide when the promotion code is going to run, how much you are going to discount with the code, and how many products you want to put up for the sale. You have to know how much revenue you could gain (or lose) by using the promotion code, how many people actually use the code, and how many promotion codes you want to release in a typical year.

It’s a lot to think about, and if you’ve never developed a promotion code strategy you may not know where to start.

We just released our new Facebook shop promotion code feature and this post is designed to help you decide which promotion code discount is best for your business and for boosting your Facebook store sales.

promotion code 1

First, it’s important to define the purpose of your promotion code campaign

There are a number of different goals you could have for creating a promotion code, and here are some of the most popular.

1. Increase short-term sales

2. Promotion of new items

3. Move old inventory

4. Reward loyal customers

5. Gain an advantage over competition

Even though 73% of online shoppers will search for discounts or promotions before they make a purchase online, it’s important to have a goal in mind before you develop your campaign. If you want to increase short-term sales, you’ll likely want to run a time-based campaign. If you just want to reward loyal customers, you’ll want to reach out to those who have already made a purchase with the code via email or Facebook message.

If you want more specific ideas about how to communicate your promotion code to your customers, take a look at our article on Facebook shop promotion code ideas.


When you have a goal in mind, you can decide what type of discount you want to offer.

If you’re trying to move old inventory, larger discount codes (e.g. 40%) are typically used. For new products, you’ll want to start with something smaller like 10-15%.  Always start with smaller discounts and then increase them if you find that they aren’t effective at increasing sales.

Timed offers should be tested for all discount sizes. Creating a sense of urgency is one of the most effective ways to increase short-term sales.

Quick tip: Showing the original price of a product when you’re promoting your discount can be an effective way to communicate the value of the promotion code. For instance, “Original price $20 – now only $16!”

Always experiment with new discounts and strategies.

Don’t jump into large discounts right out of the gate. Sometimes lower prices can signal lower quality.  Start with a set of prices and then make adjustments with promotion codes if you aren’t seeing enough sales.

If you start to use promotion codes frequently, your customers may start to expect discounts for everything. If this is part of your strategy, great, but if not you’ll want to be weary of discounting too frequently.

Ready to set up your first Facebook shop promotion code? Here’s a guide to get your started.

Read More

Using Instagram With Your Facebook Store

ShopTab Instagram 1

While Facebook is still the dominant platform when it comes to social selling, there’s another platform on the rise that can be used to sell online. Instagram.

With 300+M users, Instagram (owned by Facebook), shouldn’t be ignored, especially if your customer base is made up of Millennials.

While many social apps can be managed with the mobile app or with a website (Facebook, Twitter, etc.), Instagram won’t let you manage your account until you’ve downloaded the mobile app. In this post, I’m going to show you the basics of Instagram, and explain how you can leverage an Instagram fan base to sell more through your Facebook shop.

Setting up Your Instagram Account

Instagram setup is relatively straightforward. First, download the mobile app. When it’s downloaded you’ll be prompted to enter your email address and login using your Facebook account. After you’ve logged in, the account is created.

How to Place Your Facebook Store URL in Your Instagram Profile

When setting up your account, it’s important to include a link to your Facebook Store URL in your Instagram bio. Now that you’ve set up your mobile app, you can access Instagram through the website on a desktop (this will make editing your profile and adding information much easier.)

Login to your ShopTab account, copy the Store URL from the My Products page, and then place the URL into your Instagram profile.

To insert your link through the Instagram website:

  • Click your profile image and username in the upper right.
  • Click Edit Profile.
  • Enter your website’s URL in the last field on the page.

The link will appear here in your bio.

ShopTab Instagram 1


Now, people who follow you on Instagram will be able to access your Facebook store directly from your Instagram profile page.

Reminder: Only use the Facebook store URL provided in the ShopTab admin (do not try to copy/paste the URL from Facebook – it’s not mobile-friendly!)

How to Post a Product Image

Posting an image on Instagram is simple and intuitive. Open your Instagram application on your phone and click the camera button. From here you’ll be able to access all of the photos that are already stored on your phone. Any pictures you take with your phone can be uploaded into Instagram and shared with your followers.

ShopTab Instagram 2

How to Comment on Your Product Image

This is the important part – many of your followers will not know how to access your Facebook store link unless you tell them where the link is. The link that you placed in your profile will not automatically show up when you post an image.

When you upload a photo, you’ll be asked if you want to add a comment.

Whenever you comment on a post, it will show up here.

ShopTab Instagram 3

Instagram does not allow you to paste your store link in your comment. In your comment, you’ll want to say something like:

“Interested in buying these _____? Click the store link on my profile!”

That will instruct potential buyers to visit your profile page, where they can click your Facebook Store URL and then access your products.

A Few More Tips

1. Hashtags can be a great tool when growing your Instagram following. Here’s a list of 3 hashtags you can use to sell your products.

2. Convert your Facebook fans into your Instagram fans by encouraging them to follow you on both platforms.

3. Focus on high-quality images only – Instagram was designed for your best images only, so make sure you only post your favorite photos (or have a professional take some photos of your products).

Read More