Add a GREAT Product Listing to your Facebook Store

Black_Dress_ListingIt is easy to add a product to your Facebook store and promote it to your news feed or timeline. This process can be completed in a matter of seconds.  It isn’t all that much harder or take much more time to add a GREAT listing to your store.  A great listing will help you to drive more product views and ultimately make more purchases from the Facebook shop.

Steps for a GREAT listing:

  • Complete all of the product information. Sounds easy but I can’t tell you how many products are listed with incomplete information in the product offering. A quality description, appropriate details about the item and options for them to consider assist in finalizing the sale.
  • Highlight and sell the product. Pictures, pictures and pictures. Your images will make a big difference to buyers. They are used in the listing and likely will be pulled into your news feed for promotion. Leverage great pictures, up to four in a ShopTab listing, with a detailed product description. Load large images into ShopTab and the “magnifier” will allow your buyers to view the product in an extreme detailed manner.
  • Provide purchase options. Buyers like to have numerous payment options. Our integrated PayPal gateway option provide credit, debit and PayPal payments. This demonstrates store sales increases of 10%+ versus those without the PayPal option. Add the Cash on Delivery Facebook Shop option to give that buyer a chance to show their intent and then come into the store or converse with you online before they complete the purchase. More options will drive more sales.
  • Provide a good call to action. Add a Promotion Code in your job description. Provide a flexible shipping option for multiple item purchases. Get creative! The ShopTab system has many ways you can provide coupon codes, discounts or pricing reductions for completing the sales – use them.

Remember, social selling is very contextual and impulse-driven. You want your listings to be shared and view by your fans, their friends and anyone that might be interested in your brand.  Using every option to connect to your buyers is critical – selling the value of your product within the listing only takes a few extra seconds but can make a huge difference in your sales volumes.

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Sell Event Tickets in your Facebook Shop

Have an upcoming event and need to sell tickets or event sponsorships? You will likely promote the event on all of your social networks to get the word out. Word-of-mouth and social networks are great ways to drive ticket sales.  Have you ever considered the value of actually selling the tickets inside of your Facebook fan page with a Facebook Store? The simplicity of the option may surprise you.

Lazy_WinesSource: Lazy Wines Facebook Store,

EASY TO SET UP: The creation of a Facebook Shop takes just a few minutes. Create your account, set up your checkout system and add your ticket options.  This process can take as few as 10 minutes to complete. As soon as you have finished your product listings the store is available to promote your ticket options.

SIMPLE PROMOTION:  Immediately create a “SHOP NOW” button that will appear at the top of your fan page in desktops, tablets and mobile phones. Immediately promote your event and purchase of tickets option directly to your FB fan page news feed. Choose to pay Facebook to promote the store or the specific product listings to target special audiences. We’ve had clients spend as few as $5 USD and sell out small events.

MOBILE SUPPORT:  Since most social users see posts via mobile devices, make sure you store provides full mobile product review and purchase options.  Sending a buyer to a website that wasn’t built for mobile purchase will likely discourage a purchase. Use a solution that has been optimized for a mobile Facebook buyer.

FLEXIBLE GATEWAY: Accepting as many purchase options as possible is always best. ShopTab selected to standardize on PayPal’s gateway since it processes credit, debit and PayPal payments in over 190 countries. Additionally, you can add in our Cash on Delivery Facebook option for those buyers or markets where that purchase intent option makes sense.

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Why Use PayPal’s Gateway with your Facebook Shop

Lillians-product-pageWe receive questions each week asking us why we use the PayPal payment gateway to process all credit, debit, bank invoice and PayPal payments in our Facebook Store application.   We recognize that there are hundreds of payment processor options that may be available for our clients across the globe. This made our selection very challenging.  Ultimately, we focused our offering to make it simple for our sellers, allow them to process the largest volume of sales and to have success selling as quickly as possible with their Facebook shop.

Below we have outlined why we think the Facebook Shop with the PayPal payment gateway is the best solution that we can provide to our clients.

  • Security – after detailed analysis we felt the ability for PayPal to store the payment information in their vault provided the highest level of security for our clients in the event of a hacker. Many competitive solutions store the information within the app providers’ servers – higher risk in event of a hacking incident.
  • Process the most sales – external research and our own testing and experience demonstrate that use of the credit/debit/PayPal combination can raise the average sales per store per month from 5 to 15%.
  • Easy of start-up – all you need to begin processing payments in your store is the email address you use to log into your PayPal account. The start-up process is simple, quick and secure. This is significantly easier than integrating other payment gateways.
  • Highest approval levels for sellers – for our sellers PayPal has a simple application and approval process making it easy for our sellers to begin selling.
  • Quick access to money – sellers have access to their payments within PayPal immediately and within a day or two if they transfer the funds to a bank account. Some competitive processors take days or even up to a week to provide funds to the seller.

Success for our sellers is defined by a quality experience and increased sales. The PayPal gateway provides a great solution for our sellers and their buyers to enhance the benefits and features of the ShopTab social commerce application.

It is important to note that ShopTab can integrate with external websites and market places via our Facebook Shop e-commerce URL integration and also can set up the Facebook shop as a Cash on Delivery (no processed payment) store.


More resources:

ShopTab using PayPal’s Gateway Set-Up

We recently read this blog post about the value of using PayPal or Stripe and it provided a great comparison –




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Why it Makes Sense to Pay for my Facebook Shop Application


We receive questions from prospects each week asking why we don’t provide our Facebook Shop software for free. Seth Godin’s blog about free software reminded us of our decision over five years ago to charge for our software after the initial trial period. We hope this explanation helps potential users to understand that the decision to charge a subscription is the foundation for our serious commitment to their success.

Why it made sense for ShopTab to charge for using our software:

  • Focus on product value. We wanted to be clear with our clients we would validate how a social store would prove value for their organization by justifying it against a financial payment. We didn’t want to sell our user’s information, blast them with advertising or act as a lead front for some other sale.  We believed that if a user can’t sell more than $10 a month against the subscription rate, our application doesn’t work or you and it isn’t a good fit. Seth articulates the concept that either you buy the product or “you” are the product. We picked the first.
  • Be responsive. We wanted to set a standard for providing great support. This meant being available to help at any time during the set-up of the store or support after it was in operation.  It takes good people to provide great support – this wasn’t an area worth cutting corners or pretending like technology or great FAQ’s would solve it.
  • Continual improvement. Seth’s post nails this concept – we didn’t want mediocre software that might work adequately, we wanted software that can make a big difference for our clients and provide us the resources that would allow us to continually improve it.
  • Allow you a real evaluation.  Many software companies allow you to try a version for free with a very limited set of features.  This drives you to pay to upgrade to get what you really need.  We felt like that isn’t a great way to start a relationship – personally or in business. We present the value we can deliver and allow you to make the right decision for you and your opportunity – no future surprises.

Within our first couple of years of operation two large venture capital funded competitors that were attempting to scale with free software offerings went out of business. This left thousands of clients in a desperate situation needing to change platforms quickly.  This was a significant blemish for those companies and for the overall market. I guess it is a fast way to figure out if you have a product or business but leaves the users in a really tough predicament.

ShopTab has been delivering our Facebook Shop app since November of 2009. We’re honored that our clients allow us to continue to improve the software to assist them in bridging the e-commerce market with their social networks.  We believe the decision to charge for our software is the key behind our ability to be in business and server our clients for over six years.  We look forward to doing this for many more years to come.


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The Value in Managing Inventory within your Facebook Shop

Inventory Management
We’ve had three questions in the last 24 hours about managing inventory inside of a Facebook Shop. The option to manage the inventory levels of products listings can be critical for sellers with limited products in stock, those with custom items or with limited options for supply. Providing a system with both control and transparency was the goal for the ShopTab’s Facebook Store.

We designed the inventory system to provide flexible management functionality for our sellers. These features and options are highlighted below:

  • On/Off – a seller has the ability to turn inventory on or off for the store. Some sellers don’t have inventory limitations so having to set this inventory for each item would be a waste of time.
  • Unit Volumes – a seller has the ability to quickly set the number of units in stock or can leave it blank to demonstrate an unlimited supply. This may be done manually of via a data file upload.
  • Variable Support – a seller may set variables by individual product. Typically, the number of units are designated by things like size, color or other unique product distinction.
  • Inventory Cycling – the system supports the ability for a buyer to place an item in their cart but the system will cycle that product back into inventory if the buyer doesn’t complete the purchase in a specific timeframe, so that it may be purchased by other buyers
  • Sold-Out Conditions – in a product sold-out situation, the seller may designate if they want to show the items as “sold-out” or to make the product invisible to buyers within the Facebook Store.
  • Online Payments and Cash on Delivery (COD) Support – our system supports inventory management regardless of which option the seller or a buyer uses to pruchase a product.
  • Manual or Data File Updates – the ShopTab system supports both methods for updating the inventory levels in your store.

The proper management of inventory may determine if you are able to run a compelling and profitable Facebook Shop. Make sure to evaluate all inventory options that you will need to manage the products or services that you sell.  Let us know if you have any questions.

Other Resources:

How to set inventory in your Facebook Store

Setting Variables in your Facebook Shop

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Drive Increased Foot Traffic with your Facebook Store

Selling in social networks is made easy with your Facebook Store app. However, sometimes completing the purchase online and shipping the item doesn’t optimize your revenue or profits. We’d like for you to consider using a couple of our favorite features to pull more buyers into your physical location.  When you do, you’ll sell more!

The truth is that buyers enjoy seeing, touching and experiencing the merchandise – a real bonus for sellers with a physical store location.  When buyers have this opportunity, your chance to upsell them can be increased dramatically. In one situation with ShopTab’s app, Lillians Shoppe,  increased their purchase amount by over 20% on average.

When you sell via a Facebook Shop, consider using these two features to drive up visits to your location and your purchase totals.

  • Store Pick-Up – Many local buyers don’t mind dropping by to pick-up their purchases saving the shipping charges and delay in getting their items. This gives you a great opportunity to show them other items and upsell them.
  • Cash on Delivery – Our COD Facebook Shop option creates a logical opportunity for the client to visit your location to complete their purchase and make final payment. Also, use this option to arrange delivery at an external location and bring items for them to consider for purchase.

Last week we talked to one client, based in the United States, that indicated she was only going to sell via Cash on Delivery since bringing clients into the store was her prime objective – she wasn’t going to offer online payments or shipping. The online social selling was a promotional effort to drive awareness about the store and her products. Getting to know the client when they come in the store was her goal and this solution was a great way to accomplish it.

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Cash on Delivery Selling in Facebook

Facebook Store Cash on Delivery

Today we announce a major upgrade to our social Cash on Delivery option for our Facebook Shop. Since we introduced this option to Facebook Selling three years ago, we’ve been amazed at how many clients have built a substantial revenue stream through this powerful purchasing system.

Let’s highlight the changes:

  • Flexible form design – you can design the form fields with the field names and if the field is required input for your users.
  • Full cart integration – your buyers can add as many products as they would like to the cart prior to final checkout.
  • Support of promotion codes – create promotional codes for discounts that will be fully recognized in your Facebook Shop at checkout.
  • Inventory integration – all COD purchases are deducted from your inventory immediately.
  • Ability to leverage incremental shipping charges – while COD doesn’t include shipping charges, some of our clients wanted options like expedited or long distance delivery surcharge options.
  • Powerful sales reporting – you have complete details inside of the admin as well as full details in a downloadable spreadsheet.
  • Ability to offer COD along with a payment gateway for credit, debit and PayPal – couple the power of COD with a payment gateway to increase your conversions.

Simply adding a Cash on Delivery option to your Facebook Shop may increase your conversions.  If nothing else, it will show your clients you are willing to work with them on whatever best suits their purchasing needs.

Other COD resources:

FAQ for COD in your Facebook Store

Cash Selling in Facebook

COD option for Facebook Fan Pages

Using Cash on Delivery in Facebook in Cash Based Economies

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How to Restrict Traffic to your Facebook Page and your Facebook Store

Periodically we hear from clients that they desire to restrict traffic to their Facebook Fan Page or even just to their Facebook Store inside of their Fan Page. The reason can range widely from a desire to only connect with those within their country to wanting to restrict purchases from countries that have a high propensity of fraud. Here’s a recent comment from a ShopTab support ticket below.

“I simply cannot afford to have purchases from fraud-prevalent countries

We blocked out the countries but it gives you the flavor for the concern.  We have found that there are two ways to solve this problem. We’ll outline those below.

1) Restrict Country Traffic to your Facebook Fan Page.

Facebook allows you to either restrict specific countries or to only allow traffic from a list of countries as noted below under the Settings/Country Restriction option. This solution can work for most fan pages.


2) Restrict Traffic for your Facebook Shop

If you are using ShopTab’s integrated cart, we allow you to use the shipping options that are set up within PayPal. In most countries, PayPal allows you to set specific countries where you do not want to ship your products. See the option noted below.


Click here for more information on Facebook Store Restricted Country Sales.

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Why Your Personal Profile is Needed to Add an App to Your Facebook Fan Page


“Why are you trying to add your app to my personal Facebook page?”

We get this question from new clients when someone is adding our Facebook Store app to their Facebook fan page.  The required Facebook process for adding apps to Fan Pages creates loads of confusion for users – you want to add the app to your fan page, not your personal page.  To make matters worse, Facebook’s application adding dialog boxes will make you think that an app will have full access to your personal page and your friends – downright scary!  Let’s clear this situation up once and for all.

First, why does Facebook prompt you to use your personal profile to add the app? This one is easy once you understand how they set up their system.  You either created the Fan Page or have been assigned as an admin to the Fan Page. This admin status is stored in your personal profile and provides you the rights to manage the Fan Page.  This is why Facebook requires your personal profile access, as the admin for the page, to add the app.  Makes sense but sure can be confusing when doing it the first time.

We also get asked why the Facebook dialog boxes that pop-up during installation indicate that you are full control to the application.  It makes sense for Facebook to complete information to their users when they are modifying their page with something from a third-party.  The app adding API that we use for our Facebook Store app requires these dialog boxes (sometimes up to three pop-ups) to outline the “potential” opportunities an app will have to gain access to your Fan Page information.  As an example, our app allows you to promote a product on your Fan Page timeline with one button click. Facebook wants you to know that the app has the rights to post to your page – seems scary in concept but isn’t because you are the only one that has control of using the feature.

We feel bad that this can be adding of an app can be confusing to Facebook users.  Hopefully this explanation helps to outline those situations so that the process is simple and understandable and you have more time to spend communicating with your fans and friends.

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Simple Google Feed Works with your Facebook Shop   

Google Search Logo

What’s the easiest way to update or populate a Facebook Shop with your products? If you have an existing website or using a marketplace to sell your products you can likely export a file with all of your product details.  This file is a quick and easy way to start and update your Facebook selling efforts via a Facebook Store.

Most website e-commerce solutions or market places support the Google Product Search format for export.  Google uses these files to provide enhanced ability for any seller to make sure your products are optimized for searches online.  Just export your information from your website or marketplace site and then load it into Google for optimization.  You will then have options to even advertise via Google based upon these listings.

ShopTab allows you to upload this file directly into our system to update your Facebook store either manually or in an automated fashion.  Once uploaded into ShopTab, you will have a complete store within Facebook to sell your products or services.  The optimal file type to use is Google’s text tab-delimited file format. This simple format doesn’t require any modification prior to loading into ShopTab.  Upon a successful upload you will receive a notification that the products are now listed.

Data Feed for Facebook Shop

Other ShopTab Data File Resources:

Google Based support for Facebook Shop
Enhance data file support for Facebook Store

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