Last year, Facebook introduced the carousel format for Facebook ads, which lets advertisers showcase multiple images and links in one ad. The carousel format is interactive, attention-grabbing and great for brand awareness marketing. Plus it supports up to five unique images.
According to Facebook, advertisers have seen carousel link ads drive 30-50% lower cost-per-conversion (CPC) and 20-30% lower cost-per-click (CPC) than single-image ads. That’s a pretty impressive improvement versus their standard ads.
In May, Facebook extended the format to mobile app ads. This is great for advertisers and great for Facebook shop owners, because it gives them an added way to present their products to their fans. Like regular Facebook ads, carousel ads allow you to link images to a specific URLs.
By using ShopTab’s Facebook shop smart links, you can easily direct people from an ad into a product page on your store. This keeps the potential customer inside of Facebook and gives them the opportunity to engage with your Facebook page. We’ve previously written about how you can drive Facebook shop traffic with ads, but this allows you to highlight your products with multiple images at once. If Facebook’s click-through-rate numbers are accurate, that’s something to celebrate!
Facebook’s carousel ad guidelines recommend that you use product imagery to target returning or high-intent customers, and “lifestyle imagery” to target new customers. You can use images that are related to one theme or product group in each ad, but feel free to try different creative strategies, like storytelling or ads that have a specific order.
If you’re not sure which images to choose or how to create the images for your ads, take a look at our list of free tools for creating Facebook ad images.