Has your business embraced a social media “mindset?” I’m troubled that many marketers quickly incorporate the social media “toolset,” without first understanding the underlying philosophy which drives their use.
In order to experience maximum benefit, it is imperative that companies inculcate the proper mindset as well. It’s the same rationale behind why theory courses are taught [...]

Recently, I have had the pleasure of speaking with Patricia Pepe, retail business owner and vice president of the Internet Merchants Association, after discovering her praise of ShopTab’s ease of use on our Facebook Fan page.

We were thrilled to find out her satisfaction with ShopTab service had surpassed her expectations with ease of use and [...]

Deltina Hay is the principal of Social Media Power, and founder of the new social media Website service, Plumb Social and recommends the following Six Essential Social Media Tools for Business:
1. Your Own Blog
RSS feeds are the backbone of the Social Web. You want your own RSS feed to publish to the Social Web so [...]

An increasing amount of companies are beginning to monetize their presence in social media and  are taking advantage of the many resources available to small businesses on the web. Deltina Hay, author of A Survival Guide to Social Media and Web 2.0 Optimization, is the owner of the Austin-based literary press Dalton Publishing, the Web [...]

After reading Socialnomics: How social media transforms the way we live and do business the ShopTab team felt this book would be of great interest to ShopTab Facebook App business owners who are looking to leverage social media to engage with their customers.  We contacted the author Erik Qualman and wanted to share with you [...]