Social Media is Both a Toolset and a Mindset

February 26, 2010

Has your business embraced a social media “mindset?” I’m troubled that many marketers quickly incorporate the social media “toolset,” without first understanding the underlying philosophy which drives their use.
In order to experience maximum benefit, it is imperative that companies inculcate the proper mindset as well. It’s the same rationale behind why theory courses are taught [...]