We’ve spent the last few months blogging, tweeting and posting on our Facebook page about the significant value of adding a social selling experience into your marketing mix.  Of course we’re promoting the value of our Facebook Store application but we also recognize that it is an important element to any e-Commerce strategy, regardless of the vendor you choose.  We typically highlight the value for the fans or users but there are also some key benefits to consider for e-Commerce Managers. ShopTab’s recent integration release with ProStores, an Ebay Company, provides a great example for these benefits.

It is critical that the shopping experience is synchronized between the two selling platforms. ProStores has created a highly functional data feed integration so that all of their e-Commerce users have immediate access to a Facebook Store data feed, specifically built for ShopTab.  The ProStores feed is easily activated via their Admin Console and placed into ShopTab’s account profile. These product updates are automatically generated weekly or may be scheduled daily by time of day and day of week.

This new integration leverages the dynamic selling experience in the existing ProStores commerce engine for the completion of the product sale. It is hard to express the value to the over-taxed e-Comm Manager of a single simplified payments and security management environment.  Regardless of the product portfolio size, social store features used or language and currency support needed, the initial ProStores and ShopTab account set-up will need little, if any, on-going modification once the Facebook Store is launched.

Simple store set-up and integrated management can mean only so much for the e-Commerce manager.  The ultimate value of adding a Facebook Store to your marketing mix has to be sales conversions!   Deployed in conjunction with ShopTab’s Facebook Store best practices program will yield immediate sales results that are quickly visible to your bottom line.  It will be critical to tune your programs and messages with the use of analytics.  ShopTab has a simplified way of leveraging an analytics tool, like Google Analytics, for conversion tracking with the ProStores commerce engine to validate your results.

ProStores and ShopTab have created a powerful solution for ProStores e-Commerce users with this first release.   Good Selling!

Activate your Facebook Store Today!