ShopTab has released a new feature to help you sell in your Facebook shop. All ShopTab clients can implement a “Featured Item” which displays the first product on your store page in a stand-alone box with a banner that states “Featured Item.” This is a great way to draw attention to specific products on your first page.
Here are a few ways you can utilize the new Featured Item on your store in order to drive sells and generate returning customers.
- Create a daily or weekly deal with the featured item: You can pick a new item to be featured daily with a coupon code or free shipping offered on the item.
- Create a special discount if the item is liked so many times or by the first 25 users. Turn the featured item into a game. In the text let the customers know that the first fans to like the product will get 20% off sent to them via a private message in Facebook.
Selling in Facebook should leverage every opportunity to enhance the merchandising and promotion of your products. The “Featured Item” feature is a great example of both by creating more prominence for your first listing and the opportunity for everyone to see it on the first page of your store.
For more information on how to implement your “Featured Item” view the slideshow presentation below.
Want to learn more tactics to help increase sells in your Facebook store? Check out our social commerce strategy “Return on Facebook” for more details.
Got ya! You saw six tactics and “BAM” you were sold. Don’t worry we will give you the six tactics, but we think most people quickly jump to tactics to fix things, instead of creating a strategy to drive their activities. We believe you should consider building an overall social strategy so that these tactics will have more value to your business.
In the first post in this series on Social Commerce Strategy, you set your strategy and determined your objectives. In the second post we figured out a number of ways to grow your audience but now you need to know how to keep them interested and active. We’ve seen many marketers rush the first two steps by moving to step three too quickly. This can just be a waste of time if the planning hasn’t been given its due. Putting the cart before the horse doesn’t work for the cart or for social marketing!
Here are six tactics as promised! To see more than these six tactics visit our social commerce strategy white paper “Return on Facebook” for over 20 stellar tactics for your Facebook shop as well as links to other websites for more tactics.
-Ask follower to post on your wall/home page and provide a free sample of a product for the most creative post.
-You don’t have to put all of your products into your Facebook shop. If you have a fully functioning website then use this as an opportunity to promote “on sale” items only available to fans by creating a special category for your store or even have it as the only category.
-If you have a Pinterest account, encourage your fans to post images onto your shared board.
-Create a “Featured” page that only has unique products or price specials available to your fans.
-Create packaged offerings (put two products together at a discounted price) that only are available to your fans.
-Introduce products on Facebook first, offer a special deal for these early users. Create urgency by defining a short time period for the offer.
Looking for a Facebook Shop application with a simple and trusted payments solution? ShopTab recently partnered with Authorize.net, a wholly owned subsidiary of VISA, using their simple checkout solution that allows for easy product payment. This option creates a seamless buying experience so your users never leave Facebook to complete their purchase.
Authorize.net is an expert at payment gateway delivery for billions of transactions each year with hundreds of thousands of merchants. They provide many advantages to retailers that are looking for a new payments provider or who don’t currently have a payment solution. Your ShopTab Facebook Store will present your products professionally while incorporating additional credibility to your clients of Authorize.net’s payment security and experience. See the picture below for a visual of the integrated Authorize.net “Buy Now” button.
Once your client selects their product they are taken to a checkout page within the Facebook frame that will allow them to verify their selection and then complete the purchase.
We’ve heard from retailers that prefer a credit card based solution versus using a service like PayPal because of lower transaction fees and better support options.
Additionally, this solution provides the same experience for non-profit entities that want to drive support through online donations or even product purchases. We’ll be talking about how non-profits can use ShopTab to activate their fans in Facebook in some future blog posts.
A complete FAQ on the installation and support of the Facebook Shop with Authorize.net is available. Also you can follow the step by step slideshow below. If you already have an account with Authorize.net, you’re all set to go. If you don’t have an account, you’ll need to complete the online application process with Authorize.net to get started.
What can you do to supercharge your marketing opportunities and revenues after you’ve optimized the power of your Amazon Webstore? How about taking your products or services to a social platform to engage a new audience and reach new customers? There is a compelling solution, create a Facebook store! ShopTab, a leader in global social commerce, has released Amazon Webstore integration that allows you to take products from your website and place them in a customized Facebook shop in a few simple steps.
Let’s explore the value of adding social commerce to your existing e-commerce efforts. Facebook, or any social network, allows merchants to have a different conversation with your audience that not only engages them but allows them to become your best advocates. Using Facebook as a social selling platform opens up a new avenue to create a personality behind your brand and the potential to present your products to over 950 million Facebook users. Retailers continually invest to stay in front of their existing clients and broaden their reach to new clients – social networks like Facebook are a new tool to add to your mix of weapons to achieve your goals.
When you provide clients and prospects the opportunity to socially interact with your products using “likes,” “shares,” “tweets,” and “pins” the conversation is amplified to their friends and friends of their friends. It is important to note this delivery can’t mimic your e-commerce solution; social users are looking for a unique shopping experience, one that brings them closer to their friends or people with similar interests. According to Social Commerce Today users are engaging in “social intelligence” which involves six elements:
1) Social Proof – My friends have that so I need that.
2) Reciprocity – Well they gave me a free product so I will buy something from them.
3) Authority – My favorite actor/actress has that so I need that.
4) Consistency – This product has lasted forever or it’s my favorite so I will buy from them again.
5) Liking – I really love my best friends taste so I want what she has.
6) Scarcity – None of my friends have this product yet I need to be the first.
The opportunity for social commerce to deliver revenues is highly compelling if you can appeal to these social intelligence drivers. Download our free Social Commerce Strategy if you need a kick start to your efforts. To get started with your current Webstore infrastructure, all you need to do is follow a few steps that are outlined in the slideshow below and your shop will be up and running.
You login to your Facebook fan account to see what kind of interaction happened when you were offline and you see that there are no new fans. In fact, you’ve lost a few! For anyone that is new to social marketing it becomes an addiction to watch the growth of your Facebook fan base. If you are like me, it can be a roller coaster ride that you just want to get off of because of the daily ups and downs.
Last week on this blog we launched part one of our five week adventure through the whitepaper “Return on Facebook,” a social commerce strategy document for your Facebook shop. We asked you to answer three important questions with one of them being – “Do you have a written social marketing strategy?” Once you have completed this strategy you’ll need to immediately start the process of growing the audience to your Facebook fan page.
Our strategy document provides numerous ways to grow your audience. Instead of summarizing those in this post, we are going to talk about five things you shouldn’t do:
1.YOU’RE NOT POSTING INTERESTING CONTENT. People want to like you. They don’t start out thinking “I’m just not going to like them at all.” By giving them interesting, compelling and fun content centered on your company and brand it reaffirms their like, or shall we say, love for you.
2.YOU DON’T RESPOND. You break the cardinal rule of social and don’t respond to someone’s attempt at reaching out to you. That’s like showing up to the party 10 hours late, everyone has already gone home and they are no longer interested in what you have to say. If you start a discussion with a post you should be available to respond in a reasonable period of time.
3.ALL YOU DO IS PROMOTE AND SELL YOUR PRODUCTS. Even though you are trying to grow a fan base to create overall engagement for your Facebook store you don’t want to bombard people with BUY, BUY, BUY! See what I did there? I said BUY three times in all caps, practically yelling at you to buy and it was pretty annoying. You’ve been to that networking event where that one person tries to sell everyone in the room and everyone does their best to stay away from him.
4.YOU’RE A NARCISSIST. You only post your own content. Don’t suffer from the narcissistic syndrome of thinking your content is all people want. People like variety, context, perspective on your market and you are a vehicle for helping to educate them.
5.NO OWNERSHIP. Last but not least, your social media is being controlled by someone who knows social media but nothing about your company, your values, your perspective or brand promise. This can be very detrimental to your social media efforts as well as a misrepresentation of what your organization is all about. This is like using trade show models to staff your show booth – they make create a short-term attraction but they aren’t going to provide a meaningful engagement with a client or prospect.
Take a look below for a few tactics to help grow and engage your audience.
Follow us for the next installment of your social marketing plan, social commerce tactics. We’ll turn the planning and audience growth into the most successful tactics to drive your sales. Download our complete Social Commerce Strategy document if you would like to review all steps in the process.
