The tracking of sales conversions on your website e-commerce store is essential to motivate affiliates, partners and marketers to promote your products and capture their information for payments or commissions. Your Facebook store is no exception. While most marketing and payment system companies can deliver URL tracking with specific affiliate or partner ID’s, there are some situations that are only setup to provide JavaScript for tracking of these sales.  The flexibility to support both environments inside of ShopTab is available with our recently released Facebook Store JavaScript option.

JavaScript is software code that can provide enhanced client interaction when used inside of a web browser. This code may provide a more engaging and consistent presentation than a static button with a dedicated URL hyperlink.   In the situations where a Facebook store is being created, the most secure and simple implementation would be the use of URL’s to track and direct the user to the right page for checkout.  However, using JavaScript may have value for affiliate networks or payment processors and may be the only option available.  The only caution for this method is to make sure the code has been testing inside of a Facebook page to confirm it will perform correctly. A simple test of this JavaScript code in your ShopTab store with a single product entry will likely show you how it will look and if it will impact any features of the store.

Let’s take a look at a recent client request. They had a desire to use a popular payment company, Moneybookers, for their ShopTab store.  They have two options for the placement of the code for their products from their payment company. There is a simple manual input option as noted below in the Add Products section of the site:

Or a data feed option for large product catalogs via a CSV file format noted below:

This complexity of the JavaScript will vary but it can support the inclusion of the picture, pricing, tracking information and product page destination when you click to purchase.

Having flexible options for the final checkout process in your Facebook Shop is critical when you are an affiliate marketer, seller in third-party marketplaces or using different payment providers across the globe. ShopTab continues to provide numerous choices to our social commerce clients so that we don’t limit their selling options. Test out adding JavaScript code to your ShopTab products with our 7 day free Facebook Shop trial and let us know what you think.

Image Source: SalesNotebook.net