Getting started with a new business in today’s digital world is no easy task. When deciding on where and how they will sell their products and services, an entrepreneurs’ head can spin getting lost in the storm of marketing options, website set-up, payment systems, inventory management and social media.  In many cases, new merchants to [...]

In today’s world Amazon is known as the powerhouse of online shopping. With its modest beginnings in bookselling back in 1994, Amazon has come a long way to develop into the world’s largest eCommerce platform with $34 billion dollars in annual revenue and over 137 million customers a week. It has even been estimated that [...]

This week ShopTab had the chance to sit down with one of our clients at azcentral.com, a division of Republic Media, which is owned by Gannett Company Inc. (NYSE: GCI).  We spoke with Mark Hiland, Senior Director of Digital Operations, who is responsible for creating and executing the content strategy for azcentral.com. Recently, azcentral.com deployed [...]

Quite often we talk about the ways to leverage ShopTab to sell your products on Facebook and grow your business socially. Today we are discussing the benefits that ShopTab can bring to your Non-Profit organization using Facebook. Using the ShopTab application on your Non-Profit’s Facebook page can be a great way to accept donations or [...]

We want to join the discussion regarding the ability of retailers to successfully leverage Facebook advertising for revenue delivery. While we’ve recently reviewed some data that validates brand impact and the building of your Facebook fan base through Facebook ads, we haven’t seen validation that Facebook Ads can sell products on Facebook. Over the coming [...]