ShopTab recently updated our Facebook Store application to support a fully integrated cart option with PayPal’s Express Checkout software.  This update includes enhancements for client purchase options, inventory management and shipping options. Merchants looking for a full turn-key Facebook Store will be impressed by the increase in functionality while using the simplicity of the PayPal [...]

Last month we released a new capability we are proud to announce that is perfect for your Valentine’s Day marketing efforts – mobile sales pages in Facebook!  We heard your concerns on the lack of Facebook’s smart phone support for third-party apps, especially for your Facebook storefront.  We’ve answered your concerns with our first phase [...]

With the recent emergence of the social consumer, expectations for engagement around products and services across social media have increased. Research shows that active social users are looking for brands that connect with them emotionally. Turning this emotional connection into a buying experience is a very unique challenge for most retailers.  Moontoast’s co-founder Marcus Whitney, [...]

One of the most powerful social selling tools is the ability to “share” across multiple social channels. You may be asking yourself why is that so powerful? Think of it this way, there is a whole different audience of potential customers to reach on each and every social outlet and more than likely your products [...]

Ever wonder why there are multiple Starbucks locations within a block or two of each other? It is all about coverage – more locations mean more revenue and more opportunities to capture new customers.  A  Facebook Store is a great way to create awareness for your products. Wouldn’t five Facebook Stores be better! ShopTab allows [...]