Getting started with a new business in today’s digital world is no easy task. When deciding on where and how they will sell their products and services, an entrepreneurs’ head can spin getting lost in the storm of marketing options, website set-up, payment systems, inventory management and social media.  In many cases, new merchants to [...]

Tracking and measuring data is vital to understanding the effectiveness of your various digital marketing campaigns. It helps you see what parts of your online effort are working, and which are in need of a tune-up. While this has become easier to do for things like your website, tracking social media and specifically your Facebook [...]

Your Facebook page is a great place to create new customers and grow your business. There are many exciting ways to leverage social media to draw in new fans, but the real value lies in the relationships that are built once they arrive. It is important that your business focus on adding value to the [...]

In today’s world Amazon is known as the powerhouse of online shopping. With its modest beginnings in bookselling back in 1994, Amazon has come a long way to develop into the world’s largest eCommerce platform with $34 billion dollars in annual revenue and over 137 million customers a week. It has even been estimated that [...]

Since its launch in 2005, Etsy has become the go-to source for e-commerce businesses and individuals looks to sell handmade goods, vintage products, and arts and craft supplies inside of a big marketplace. The site follows a traditional open cart layout where customers receive personal storefronts where they list their goods for a fee.  Recently [...]