Is your website living up to its full potential? Give your website a tune up with 10 easy tips to optimize your e-commerce website and improve customer engagement. These simple, but effective measures can help revitalize your sales figures and conversion rates for little to no cost.

1. Make Your Website Inviting

Accommodate all users who are visiting your page whether they are ready to buy, or just checking out your store. Advertise your products in a way that is engaging and easy to use, but not overwhelming or too pushy for visitors who are not as far along through the purchase process. Take note of all the potential user types and try to accommodate them all equally.

2. Get Social

If your business is not utilizing social media, it is time to make the jump. Create and optimize your social media pages with clean and detailed information. Engage your fans with valuable posts and utilize innovate Facebook applications such as ShopTab to sell your products directly from your Facebook page. Link your pages with your website and use social buttons on your homepage to help direct traffic and increase user interaction.

3. Using Videos

Videos can be an excellent sales tool for your brand. Through a variety of videos including sales, how-to, product-in-use, testimonials, or general value-added videos centered around topic related to your brand you can create content that your users will want to watch. Videos are also one of the most shared forms of media on the web and can stand as a great marketing source for your brand.

4. Make Your Copy Captivating

When shopping for products online, many people bounce from one website to another in search of a trustworthy website with the right products. Good copy can really help your store stand out from the competition. Shopping is a social activity and your product copy should reflect that by making product descriptions interesting and fun to read.

5. Clear Calls to Action

Get your message heard with clean, concise, and appealing calls to action posted in areas where your customers will see them. Provide a reason to proceed and follow through with every message you provide your audience. Put yourself in the customer’s shoes to identify which phrases are more interesting and enticing.

6. Offer Helpful Product Reviews

User reviews, both good and bad, are proven to increase your conversions. Studies show that 3 out of 4 users look at reviews and ratings and that customers are more willing to make a purchase when they are available. Reviews help increase the social aspect of your website and built trust in your store and in your products.

7. Make Checkout Easy

Define a set path for users to follow when moving through your website. It should be easy to navigate and quick to get in and out. Tedious and long checkout processes can lead to shopping cart abandonment and can hurt your sales.

8. Provide Quality Customer Service

Customer service is a key element to any eCommerce website. In today’s social world, reviews from customers can make or break your business, so it is wise to keep them happy. In addition, customer service is no longer bound within the virtual walls of your website. Make sure you are monitoring and responding to customers on your social pages. Utilize creative and innovative ways to solve problems or reward your customers for their service.

9. Track How Users Interact With Your Site

Google Analytics is a free and essential tool to your business. Set it up on your website to track how users are using your website and interacting with different elements of your page. You can also use the tools within Google Analytics to track sales and set notifications for big jumps in your numbers.

10. Test Your Website From A Users Perspective

Testing your website can be something that many etailers overlook. It can be easy to get caught up in running your business and not take a step back to see how a users views your website. Take the time every month to approach your website as if you were a new visitor landing on the page for the first time. Make sure that your website is sending the right message and that everything is functioning correctly.