Improved App Presence in the New Facebook Fan Page

April 22, 2014 by Kevin Gralen

It sure seems like Facebook listened to early feedback on the new Business/Fan Page redesign, especially as it relates to applications. Originally, the design only accommodated applications under a “More” tab. While most app providers know that the majority of engagement and activity for apps happens on the Fan Page and user’s wall, the elimination of the visual tab created a perception of reduced app value for Fan Page owners.   The good news is that Facebook made adjustments and created a high value visual tab presence for app providers in addition to the original position under the “More” tab option.

Justin’s Nut Butter is one of the early pages to migrate to the new design and we’ve used their store to show the new positioning.

#1) Visual app location (left rail)

justins_1

#2) Position under the “More” tab

justins_2

We look forward to hearing your thoughts on the new Fan Page Timeline design and how it will impact your social marketing efforts.

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Adding Surcharges to Products in your Facebook Shop

April 21, 2014 by Chelsie Ball

When you run an ecommerce store you often offer variations of products such as size and color. It can be more expensive for you to provide the larger item, to provide an item of a certain color or provide a special package of multiple products. It is imperative that you have the capability to add a surcharge or an additional price to your item. This can be achieved through your Facebook shop.

You can easily add this capability to your Facebook store. To use the surcharge option, select the product variable option for the product listing and then check the surcharge box as seen below.

Surcharge__1

From this step you can then designate which variables you would like to set for the incremental changes since you aren’t required to have a charge for each variable. For example, if there are different sizes such as small, medium, and large you can set a surcharge just for the large product only. You can see this depicted below. An additional charge could also be provided for a color variation or other product variations that you make available in the Facebook e-commerce app.

Surcharge__2

When a buyer is in your Facebook store and the product and the variable that has the added surcharge is selected, the amount charged in the checkout cart will be noted as the cumulative price. This is a great way to add this into the total price of the item instead of showing the customer a breakdown, which would show that a surcharge is being added. Showing line items can be confusing and irritating customers. Having the surcharges added into the cumulative price is a more fluid way of making the price differentiations between variables.

Surcharge__3

The incremental price will be noted in a download of your products listings that you use as a back-up or as a template to edit your listings for future updates of your store. You should keep tabs on which of your product variations you have added to your inventory. You should also make sure that what you do with pricing is consistent across your products, since you don’t want to confuse your buyers such as a consistent surcharge for large shirts.

The flexibility to add a surcharge is very important for many sellers to effectively capture increased product or packaging costs. Some items can be more costly to manufacture and ship than others so it is crucial that you are able to reflect that difference to your consumers in a simple to understand manner.

Resources:

1. http://support.shoptab.net/hc/en-us/articles/201986123

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Create a Catalog in your Facebook Page

April 14, 2014 by Kevin Gralen

Some clients indicate a desire to create an online catalog for their products without a need to complete an online transaction.  Their desire is to show, share and support customers and potential prospects regarding their products or services without the high cost of building a website.  We’ve created an option, using our Facebook shop application, which allows an organization to access their fan base with a catalog layout using our optimized desktop and mobile store templates in their fan page.

Desktop Layout Example

Desktop Layout Example

          Mobile Layout Example

Mobile Layout Example

How to build your catalog

1. Register a ShopTab account and add the app to your page.

  • Sign-up for a ShopTab account to support the number of products you want to show in your catalog. Click to see subscription packages for a Facebook Shop.
  • Add the app to your Facebook fan page.  The system will take you through the Facebook permissions required to add the app to your fan page.
  • Default to the website e-commerce integration. This shouldn’t require you to do anything during set-up. We won’t use this functionality but that setting allows us to hide the buy buttons.

2. Configure the store design with these special selections.

So that we show only the product information, as noted in the example images above, you’ll want to follow these specific steps in the “Store Design Options.”

  • Go to the Store Design Options Page
    • Select to remove the “buy now” link. main_product_options
    • Now we need to make some changes to the colors used in the store. Make the edits as noted below. Use “FFFFFF” for the Buy Now button and the background price bar. color_theme_options

If you desire to eliminate any pricing information, place “FFFFFF” in all fields or just don’t include a price in your product listing.

    • If you want to eliminate the price drop down option, you can check the box in Store Design Options to eliminate it.

3. Modify your fan page icon to reflect your catalog.

You can change the app icon on your fan page as noted below to reflect your catalog.  You can load an image to replace ShopTab’s cart and rename the tab from “Shop” to “Product Catalog” or whatever makes sense for your page. Your image will need to conform to Facebook’s required 117 X 74 pixel size.desert_turtles

4. Add your product listings.

Click the “Add Product” and load your listings either manually or via a data file. update_product

5. Promote you catalog to your fans and friends.

Use ShopTab’s special promotion features that allow you to highlight items or the entire store to your fans and their friends at no cost.  Or you may even want to consider using marketing options from Facebook, such as their paid ads to promote your fan page or the catalog.

Resources:

Promote items in Facebook

Promote your Facebook Store to all desktop and mobile users

If you are using a catalog in your Facebook page, let us know how it works best for you and your organization.

 

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Reordering Categories and Products for Search

April 7, 2014 by Chelsie Ball

A big part of running an ecommerce store is the ability to efficiently lead customers to the products or services that meets their need. This includes the organization of how your products or services are offered to your customers. ShopTab makes it easier than ever to organize the categories and products in your Facebook shop.

You can find this feature in the admin portion of the app. Go to the “My Products” page and click “Change Order”. At this point you are given the option to choose to reorder your categories or products within your Facebook store.

product_and_category_button

Categories are a key helping customer quickly find the merchandise they desire. These days, customers have a very short attention span. If they go to your store and can’t quickly find the product they are looking for than they are likely to move on to your competition. Many clients put their most popular categories at the top of the category drop down list to help their clients.

On the page to reorder categories you can choose to drag and drop your categories to their desired location. This is located in the left column of the listings. You can also reorder by choosing the order number and editing that field with the desired number order that you would like that category to be placed in. Changes to listings that are made in this screen are immediately saved to your store.

category_button_reorder

In order to change the product order, select that option from the “Change Order” button on the “My Products” page. The reordering process on the product page works the same way as it does on the categories page. You can choose to drag and drop to reorder your products or you can choose the order number and select which order you would like that product to appear.

Change product order 2

Every product and category is available in this section so you can easily view all and determine what order you would like everything to appear. Please note that any updates you make in the category section will not affect the order of the products; you must be in the product reorder screen to update the product order.

The order of your products and categories can affect the overall usability and conversion rates of your Facebook store. Setup your products and categories relevant to what your customers are looking for, this will allow them to find your products quickly, which in turn will increase your opportunities to finalize a sale.

Resources:

  1. http://support.shoptab.net/hc/en-us/articles/200583366
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How to Attract More Likes to Your Facebook Fan Page

March 24, 2014 by Chelsie Ball

Setting up a business page on Facebook is a relatively easy process. The challenge that you will face once the page is complete is getting users to “Like” your page. There are a number of avenues that you can use to attract likes to your page.  We recommend to all those new to building up a fan page to use multiple methods and we believe the ideas below are the best options to quickly build up your social presence in Facebook.

1.       Invite Friends to “Like” Your Page

This is a great way to get fans to your page when your page is first built. It allows you to tap into the personal network that you already have on Facebook. The invite feature allows you to ask certain friends or all friends to like your business page. This feature can be found at the top of your admin panel under “Build Audience”. Invite your friends and ask them to invite their friends.invite_friends

2.       Email Your Existing Customers

Inviting your email contacts to like your business page is also an integrated feature of Facebook. This feature allows you to send out a mass email to your database asking them to like your page. You can see that function of Facebook in the image above titled “Invite Email Contacts”. Once you choose that option a dialog box will appear where you can choose which email contacts to invite. email contacts

3.       Run a Contest

Creating a contest hosted on your business page is a great way to create buzz about your fan page. You can run a contest through a Facebook app such as offerpop. You can also now run a contest directly through your business page as long as the rules and restrictions are properly outlined and that the ways to win are made clear. If you are new to Facebook contests we suggest using an app just to make sure you are complying with Facebook terms for contests.

4.       Add a Fan Gate

What is a Fan Gate? Fan gates (also referred to as like gates) have users “Like” a page before they can see the posts, contests, or products that are offered on an application inside of your fan page. You do this by adding an app to your page. If you want to display different information to fans you can use ShortStack; if you are looking to promote a Facebook store or a daily deal you should use an app specifically for that such as ShopTab for your Facebook store or SharedDeal for your daily deal. All these apps are equipped with optional fan gates that will prompt users to like your page before they can view your deals or products. Below you can see an example of a fan gate for a Facebook store using the ShopTab app. fangate_example

5.       Use Other Social Channels

Letting your whole network know that you have created a Facebook business page is another way to drive likes to your page. Generally you have different contacts in each of your social media networks so be sure to let them know that your page exists and ask them to like your page. A few social media channels in particular you can focus on are Twitter, Pinterest, Google+, and LinkedIn.

6.       Incorporating Into Your Email Signature Line

Incorporating a “Like us on Facebook” feature in your signature line will ensure that everyone you are emailing will see that you have a business page on Facebook. Another bonus of using this in your signature is generally the people you are emailed are interested in your products and services so they will be more likely to go Like your page. Be sure that you are including a link to your business page from the signature to make it easy for your contacts to like the page. You can easily add this function into your signature line; you can see the example below. facebook_signature_ex

7.       Use Facebook Ads

In previous articles, we have discussed how Facebook Ads can be utilized to driving traffic and likes to a Facebook page. Many times Facebook Ads are used to offer product or service discounts to consumers. When you pair Facebook ads with a Fan Gate it especially efficient in attracting new likes to your page. Use the Facebook ads to draw attention to your products by offering attractive deals to users. Once they come to look at your products they will use the fan gate feature and drive up your likes. To see more on how to create a Facebook Ad visit our previous article: “Use Facebook Ads to Drive Sales in Your Facebook Shop”.

8.       Adding the “Like” Capability to Your Website and Blog

This allows anyone that is visiting your website or reading your blog to be able to easily like your Facebook page without leaving the content they are looking at. This is an easy way for you to gain more fans and a benefit of this avenue just like email signatures is that you are capturing likes from users who are interested in your products or services. Below you can see an example of adding the multiple social plugins to your blog, including the Facebook “Like” feature. You can easily add these through your blogs platform. blog_socialplugins

Building your social presence is a critical step in building your brand for all organizations. A plan that incorporates many of the ideas above will be important to see a quick build-up of your fans and followers.  Let us know if you have other ideas that have worked for your organization.

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