Our Vision – To be a leader in online social networks selling tools and services. Our guiding principles for our customers – Easily + Quickly + Inexpensively
We started as online store owners, just like you. In 2009, we had a Facebook page and believed it to be a powerful option as an e-commerce platform – a Facebook Store. We had lots of fans and they were talking about our company and our products and we felt like given them an option to purchase from us was important for their overall experience. From this, ShopTab was born. Today we have thousands of store owners in over 50 countries, using over 35 currency options.
Our vision it to deliver high-value selling tools and services that drive new revenues for clients that are interested in leveraging their investment in social networks. But to do this, we knew it would be important to keep things simple so that they could easily implement their stores so that they could spend more time in conversation with their fans and customers. That is why our quick installation process has most of our clients in business with their store in less than 15 minutes.
Quick set-up had to be coupled with easy maintenance options. We offer a simple one-step manual product update option all the way to daily automated CSV and XML data feeds to keep your store’s products and prices up to date. Unlike many of our competitors, we didn’t want to add the maintenance overhead and management of a second e-commerce cart to their already busy day.
We also knew that it had to be inexpensive to launch and had to validate its value every day. That’s why our service starts at only US $10 a month, we don’t have long-term contracts and you can cancel at any time. Also, we don’t take a percentage of your sales – your cost is fixed at $10 per month regardless of what you sell.
Our Leadership Team
Founder, Bret Giles
A fter graduating from ASU, Bret Giles planned media for Ketchum Advertising and The Sharper Image, before joining SkyMall, where he spent five years overseeing the production of its first catalog.
A few years later he moved to MicroAge, a Fortune 500 company, and met future business partner Margie Traylor. A short time later, the two left to start Sitewire, where Bret has collaborated on ideas with great clients and employees alike to create measured, never-before-seen marketing outcomes. He is a co-founder of ShopTab.
Bret is the recipient of numerous honors, including a 'Forty Under 40' Award, a 'Best Bosses' Award from Fortune Small Business magazine, an 'SBDC Master Small Business Success' Award and an ‘ASU Alumni' Award from the WP Carey Spirit of Enterprise Center. He was also recognized by the U.S. Small Business Administration, along with fellow co-founder Margie Traylor, as Arizona’s 2010 Small Business Person of the Year.
Founder, Jay Feitlinger
Is founder of StringCan Interactive, a strategic online marketing and social media agency based out of Phoenix, Arizona, and co-founder of ShopTab.
Over the past 10 years, Jay has devoted an inordinate (some would say insane) amount of time delivering innovative ideas to brands of all sizes in the interactive space. Prior to launching StringCan Interactive, Jay held a leadership position for 7 years with an Internet marketing agency based out of Phoenix, AZ, overseeing account services and digital strategy for clients such as Under Armour, Pulte Homes, Arizona State University, Taser International, University of Phoenix, and Discount Tire.
In addition to an extensive online marketing and social media background, Jay leverages his entrepreneurial experience from 4 successful businesses he launched and applies that knowledge when creating digital marketing initiatives. He understands no matter the size of the budget, measurable results are critical to prove success.
President, Kevin Gralen
As President of ShopTab, Kevin is responsible for the day-to-day management of the Company’s operations and long-term strategy.
Kevin brings to ShopTab nearly 25 years of experience in sales, business development and operational experience for technology start-ups and mature companies alike including IBM, Siemens, Centigram, Xantel, Captaris and AttachSTOR. In 2003, Kevin purchased an Internet consumer-based sports marketing company, Head2Head Sports, headquartered in Scottsdale, Arizona.
Credited with a smart and swift turnaround into the second largest fantasy sports membership contest site, Kevin orchestrated the sale of Head2Head Sports to Wicks Sports Information Group (WSIG), a New York based private equity fund. Upon completion of Wicks’ acquisition of Head2Head Sports, Kevin was promoted to Senior Vice President & General Manager for Sports Enthusiast Media, a combination of four consumer brands within the equity fund. Recently, as the Chief Operating Officer of EmpowHER, Kevin helped build the organization into a Quantcast top 2000 site for monthly Internet traffic and 4th largest website for Women’s Health and Wellness content and community.

